“Where words fail, music speaks.”
Hans Christian Andersen
Since the end of the Korean War, traditional music has evolved over decades while remaining a deeply rooted and flourishing tradition. Today, K-pop, K-movies, and K-dramas blend traditional elements with modern trends as part of the Korean Wave. At the 2025 Yeongdong World Traditional Music and Arts Expo, South Korea will proudly showcase its cultural heritage and invite the world to celebrate its traditional music and arts at this festival.
2025 Yeongdong World Traditional Music and Arts Expo: A Celebration of Culture and Harmony
Yeongdong: A Cultural Sanctuary
Yeongdong-gun is a county in North Chungcheong Province, South Korea. Apart from being well-known as a major persimmon growing area in South Korea, it is also famous as the hometown of Korean traditional music (Gugak) and the birthplace of Joseon Dynasty’s traditional music virtuoso, Park Yeon.
Park Yeon is one of Korea’s top three traditional music experts. Not only did he create the theory of Korean traditional music, but he also produced various traditional instruments such as the string instrument, percussion instrument, and wind instrument. Indeed, he is honorable and legendary for his notable musical performances.
Yeongdong is rich in musical heritage and respected as a mecca of traditional Korean music; therefore, it’s the perfect setting for an international expo. Accordingly, various authentic music festivals and exhibitions are held in the area every year, and they serve as the bridge between the past and the present through the universal language of music and arts.
2025 Yeongdong World Traditional Music and Arts Expo
This prominent cultural expo not only celebrates the fusion of music, arts, and heritage but also acts as a global stage for traditional music and arts. Moreover, it welcomes people from around the world, fostering cultural exchange and mutual appreciation.
The cultural event has four adorable mascots. They are:
- Geobuk, a turtle playing a buk (drum),
- Haegumi, a traditional music fairy riding on clouds,
- Jangguri, a raccoon holding a janggu (traditional drum), and
- Kkwanggwari, a pheasant carrying a kkwaenggwari (small gong).
What Awaits You at the 2025 Expo?
The Yeongdong World Traditional Music and Arts Expo is an exciting cultural festival that perfectly combines history, culture, and art. Visitors can look forward to:
- Fascinating Performances: Traditional music performances from various countries, displaying various instruments, folk music, and dance forms.
- Interactive Cultural Experiences: Workshops where visitors can learn how to play traditional Korean instruments.
- Global Art Exhibitions: Displaying artworks that reflect the fusion of history and contemporary traditional themes.
- Culinary Delights: An opportunity to indulge and explore traditional Korean cuisine.
- Networking and Collaboration: A place for artists, musicians, and cultural enthusiasts to exchange ideas and promote international connections.
Why This Expo Is a Must-Visit
If you are a music lover, a cultural enthusiast, or a traveler looking for a unique experience, this traditional music and arts festival is a “must-visit”!
It offers a rare chance to engage yourself in traditional arts while witnessing how different cultures unite in harmony. Even more, Yeongdong’s beautiful scenery and its rich cultural vibes make it a memorable travel destination.
2025 Yeongdong World Traditional Music and Arts Expo Schedule & Venue
Mark your calendars for the 2025 Yeongdong World Traditional Music and Arts Expo!
- Time: September 12, 2025 (Friday) – October 11, 2025 (Saturday), 30 days.
- Venue: Rainbow Healing Tourist Site and National Music Experience Village (충청북도 영동군 힐링관광지 및 국악체험촌 일원).
Check out the official social media channel for more details.
Are you ready to explore the world through music and art? Start planning your trip today and join this exciting cultural festival in South Korea!
Watch the 2024 Yeongdong World Traditional Music and Arts Expo below!
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