Popular idol-actor ASTRO’s Cha Eun Woo has been appointed as the honorary ambassador for Visit Korea Year 2023-2024, a national tourism promotion campaign.
As the Honorary Ambassador of VISIT KOREA YEAR 2023-2024, ASTRO’s Cha Eun Woo Is Set to Introduce Korean Culture and Tourism Destinations to the World

On May 24, the agency of K-pop group ASTRO, fantagio, revealed that Cha Eun Woo will introduce Korean culture and tourism destinations to the world as the honorary ambassador for Visit Korea Year 2023-2024.
[#차은우]차은우, ‘2023-2024 한국방문의 해’ 홍보대사 발탁
— 판타지오뮤직 (@fantagiomusic_) May 24, 2023
▶ https://t.co/6jEE7pzLPM#NEWS #아스트로 #ASTRO #CHAEUNWOO pic.twitter.com/w8fJKAaGAD
The Korea Tourism Organization (KTO), supported by the Visit Korea Committee and the Ministry of Culture, Sports, and Tourism, has launched the Visit Korea Year 2023-2024 promotion campaign. The campaign aims to intertwine Korean culture and tourism to foster recovery in the tourism industry and revitalize the economy.
The appointment ceremony took place on May 23, 2023, at the HiKR Ground of the KTO Office in Seoul, along with the K-tourism Cooperative Group launch.
Visit Korea Year 2023-2024 Honorary Ambassador

ASTRO’s Cha Eun Woo, a brilliant young man with exceptional talents across various fields, is a fitting ambassador for Visit Korea Year 2023-2024.
In the past, he was a class president at Surri High School. He actively participated in various academic and extracurricular activities. However, despite his demanding schedule, Eunwoo excelled academically and obtained excellent grades.
As an ambassador, Cha EunWoo will closely collaborate with the KTO to promote Korea’s diverse charms through various promotional content and activities. The promotional content and activities for Korean culture and tourism will include videos, online content, and a global roadshow. Furthermore, Eunwoo will actively exert his global influence to promote Korean culture and tourism destinations worldwide.
Cha Eun Woo’s Dramas
Cha Eun Woo recently demonstrated his impressive acting skills in the TVING original series Island. In the fantasy-mystery drama series, he portrayed the character of a young priest, Jo Han.
Cha Eun Woo is poised to further his acting career this year. The Dior Beauty ambassador, Cha Eun Woo, is set to star in an upcoming webtoon-based Kdrama, A Good Day to Be a Dog.
So, what are your thoughts on Cha Eun Woo’s appointment as an honorary ambassador of Visit Korea Year 2023-2024? Share your thoughts in the comments below. For more information about Korean tourism promotion, please visit the official website of Visit Korea 2023-2024.”
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