On August 1, the Korean Business Research Institute published the latest brand reputation rankings for Kpop rookie idol groups in August 2023. These rankings highlight the most popular rookie idol groups among K-pop fans. Without further ado, let’s delve into this month’s top 51 Kpop rookie idol group brand reputation rankings.
Top 51 Most Popular Kpop Rookie Idol Groups in August 2023
The Korean Business Research Institute conducted a thorough analysis to evaluate the brand reputation of new idol groups in August 2023. This analysis specifically focused on boy and girl groups that debuted between 2022 and the current year. This analysis aims to provide valuable insights to consumers, industry professionals, and fans regarding these idol groups’ increasing popularity and prominence in the industry.
During the analysis period from July 1 to August 1, 2023, the institute collected a substantial amount of data, precisely 22,749,511 brand data points. These brand data points represent a 17.39 percent increase from the data collected in July, which amounted to 19,378,972 data points.
Moreover, the institute considered various factors such as brand consumer participation, media coverage, communication, and community engagement to determine the brand reputation index of the rookie idol groups.
Based on the analysis, NewJeans, LE SSERAFIM, ZEROBASEONE, NMIXX, and H1-Key emerged as the top five groups in terms of brand reputation. This recognition signifies their status as the most popular Kpop rookie idol groups in August 2023.
Top 5 Most Popular Kpop Rookie Idol Groups
1. NewJeans
- Participation Index: 1,399,342
- Media Index: 1,647,228
- Communication Index: 1,930,449
- Community Index: 1,755,387
According to the brand reputation analysis, NewJeans achieved the top rank in August 2023. They obtained a brand reputation index of 6,732,407, which showed a significant increase of 43.19 percent compared to July’s index of 4,701,783.
The link analysis revealed that the top three related terms associated with the group were ‘reveal,’ ‘record,’ and ‘advertise.’ Additionally, the keyword analysis highlighted ‘Super Shy,’ ‘ETA,’ and ‘Get Up’ as the most prominent keywords. Furthermore, the group received an impressive 84.01% positive sentiment rate in the positivity-negativity analysis.
NewJeans’ recent music video for their single ‘ETA’ was filmed using an iPhone 14 Pro, showcasing its capabilities. However, their on-stage iPhone filming during their performance on Inkigayo sparked criticism for overt advertising. Despite this, some defended the group, appreciating their fresh approach and alignment with the music video’s concept.
2. LE SSERAFIM
- Participation Index: 564,676
- Media Index: 692,995
- Communication index 1,693,130
- Community Index 1,491,081
LE SSERAFIM maintained their second-place position with a brand reputation index of 4,441,881. The index marked a 36.23 percent increase compared to July’s index of 3,260,595. In early July, the rookie group released the English version of their song, “Eve, Psyche, & The Bluebeard’s Wife.” This release was significant as it marked their first English release since their debut.
In addition to their new release, LE SSERAFIM is ready to embark on their first tour, “FLAME RISES.” Their first world tour will take them to six major cities in Asia this month. Furthermore, fans can look forward to the release of LE SSERAFIM’s second Japanese single album, “UNFORGIVEN.” The album is set to release on August 23, 2023.
3. ZEROBASEONE
- Participation Index: 602,896
- Media Index: 761,366
- Communication Index: 583,149
- Community Index: 615,089
Kpop rookie idol group ZEROBASEONE maintained its third-place position with a brand reputation index of 2,562,499, showing a 51.98% increase compared to July’s index of 1,686,063. The boy group officially debuted on July 10, 2023, and will hold their first fan con at the Gocheok Sky Dome in Seoul on August 15, 2023. Additionally, their fan-con will be streamed online and broadcast live at CGV theaters in Korea.
4. NMIXX
- Participation Index: 207,760
- Media Index: 258,894
- Communication Index: 354,646
- Community Index: 730,894
NMIXX showed impressive growth in their brand reputation, rising to the fourth spot with a brand reputation index of 1,552,194. This represents a substantial increase of 124.64 percent compared to their brand reputation index of 690,983 in July. The group also gained attention by releasing their pre-release track, “Roller Coaster” MV, on July 3. In addition, the group’s official third single, “A Midsummer NMIXX’s Dream,” was released on July 11, 2023.
5. H1-Key
- Participation Index: 76,950
- Media Index: 99,375
- Communication Index: 448,198
- Community Index: 435,815
H1-Key, GLG’s rookie girl group, experienced a decline in their brand reputation, dropping to fifth place with a brand reputation index of 1,060,337 this month. This brand reputation index represents a decrease of 26.60 percent compared to July’s index of 1,444,579. However, despite the decline in their brand reputation index, the group has exciting news to share. They have officially announced their return with their second EP, “Seoul Dreaming.” In addition, it will be released on August 30, 2023. Exciting things are in store for H1-Key!
H1-KEY(하이키)
— H1-KEY (@H1KEY_official) August 1, 2023
2nd Mini Album
[𝗦𝗲𝗼𝘂𝗹 𝗗𝗿𝗲𝗮𝗺𝗶𝗻𝗴]
COMING SOON
ALBUM RELEASE
AUG 30 WED 6PM (KST)#H1KEY #하이키 #Seoul_Dreaming pic.twitter.com/iSpNpNGxQH
August 2023: Top 51 Kpop Rookie Idol Group Brand Reputation Rankings
- NewJeans
- LE SSERAFIM
- ZEROBASEONE
- NMIXX
- H1-Key
- The Wind
- CSR
- Queenz Eye
- ARTBEAT
- tripleS
- BOYNEXTDOOR
- &TEAM
- Kep1er
- CLASS:y
- NINE.i
- FIFTY FIFTY
- 8TURN
- Lapillus
- Tempest
- YOUNITE
- ABLUE
- SUPERKIND
- ILY:1
- mimiirose
- xikers
- We;Na
- LIMELIGHT
- VI’ENX
- IRRIS
- n.Ssign
- DIGNITY
- Daydream
- PRIMROSE
- Girls’ World
- XODIAC
- HAWW
- XEED
- TRENDZ
- WeNU
- TAN
- X:in
- AIMERS
- BLANK2Y
- Jwiiver
- BLACK LEVEL
- ATBO
- CMDM
- WEUS
- TNX
- Rocking doll
- BXB
Did your favorite rookie idol group make it to the top list? If so, please share it with us in the comments section below. Moreover, you can stay up-to-date with the latest news on your favorite Kpop rookie idol groups by following Kpoppost on Twitter, Instagram, Telegram, and Facebook. Don’t miss out on any exciting updates!
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