On August 7, the Korean Business Research Institute has revealed the most popular Korean variety shows for this month. Here is the list of top 50 Korean variety show brand reputation rankings in August 2022.
Top 50 Korean Variety Show Brand Reputation Rankings in August 2022
The Korean Business Research Institute has analyzed 100,282,281 brand big data of the 50 popular Korean variety shows in South Korea from July 7, 2022, to August 7, 2022. However, compared to 93,014,648 entertainer brand big data in July, it increased by 7.81 percent.
As a result, MBC’s “Hangout with Yoo” (“How Do You Play?”) topped the Korean variety show brand reputation rankings for this month with a brand reputation index of 6,615,801. In the keyword analysis, the show’s top-ranking phrases were “Yoo Jae Suk,” “WSG Wannabe,” and “MSG.”
Meanwhile, the show’s top related terms were “perform,” “make music,” and “cheer on.” Additionally, in the positive-negative analysis, MBC’s “Hangout with Yoo” (“How Do You Play?”) gained positive reactions score of 75.90 percent.
Top 5 Most Popular Korean Variety Shows
1. “Hangout with Yoo” (“How Do You Play?”)
- Brand Participation Index: 866,515
- Media Index: 1,188,964
- Communication Index: 1,582,199
- Community Index: 2,310,856
- Audience Index: 667,267
- “Hangout with Yoo” (“How Do You Play?”) brand reputation index increased by 61.98 percent from 4,084,398 in July to 6,615,801 in August.
2. “Home Alone” (“I Live Alone”)
- Brand Participation Index: 1,366,038
- Media Index: 1,005,526
- Communication Index: 1,474,970
- Community Index: 1,710,109
- Audience Index: 889,690
- “Home Alone” (“I Live Alone”) brand reputation index increased by 74.73 percent from 3,689,367 in July to 6,446,333 in August.
3. “My Little Old Boy”
- Brand Participation Index: 473,116
- Media Index: 726,953
- Communication Index: 468,104
- Community Index: 848,280
- Audience Index: 1,779,379
- “My Little Old Boy” brand reputation index increased by 9.07 percent from 3,938,668 in July to 4,295,832 in August.
4. “Running Man”
- Brand Participation Index: 717,077
- Media Index: 1,082,019
- Communication Index: 824,675
- Community Index: 825,776
- Audience Index: 494,272
- “Running Man” brand reputation index decreased by 4.94 percent from 4,148,698 in July to 3,943,819 in August.
5. “Call of the Country”
- Brand Participation Index: 393,893
- Media Index: 574,396
- Communication Index: 549,859
- Community Index: 1,380,678
- Audience Index: 716,694
- “Call of the Country” brand reputation index increased by 36.38 percent from 2,650,977 in July to 3,615,520 in August.
Here are the top 30 popular Korean variety shows in June, July, and August 2022.
Top 50 Most Popular Korean Variety Shows in August 2022
- Hangout with Yoo (“How Do You Play?”)
- Home Alone (“I Live Alone”)
- My Little Old Boy
- Running Man
- Call of the Country
- 2 Days & 1 Night Season 4
- Knowing Bros (“Ask Us Anything”)
- Shooting Stars (“Kick a Goal”)
- Radio Star
- The King of Mask Singer
- Immortal Songs
- Tuesday Night Is the Best
- National Singing Competition
- The Backpacker Chef
- Win or Nothing (“Strongest Baseball”)
- Divorced Singles
- The Manager
- Tasty Guys
- Youth Star
- Europe Outside the Tent
- Fluttering the Overcoat Hems
- The Return of Superman
- Boss in the Mirror
- Earth Arcade
- My Golden Kids
- In The Soop Friendcation
- Groom Class
- You Quiz on the Block
- Buddy into the Wild
- Where is My Home
- Master in the House
- Amazing Saturday
- Men of the Wind
- World Dark Tour
- Same Bed, Different Dreams
- Lined Up Restaurant
- Teenage Parents
- City Fisherman
- Soshi Tam Tam
- New Festa
- Talk Pa One 25 O’Clock
- Dogs Are Incredible
- Okay? Okay?
- DNA Mate
- I Am Solo: Love Continues
- Dr. Oh’s Golden Clinic
- ARMY League
- Fly to the Dance
- Queen of Wrestling
- Diary of a Rich Man: Impossible Time
Is your favorite Korean variety show on the list?
Keep your tab open on Kpoppost for the following Korean variety show brand reputation rankings and news updates.
More to read about K-pop and K-variety:
- Fans in the Philippines Prepare Several Projects to Celebrate BTS Jungkook’s Birthday
- Underrated Kpop Idol BROOKLYN Went Viral on TikTok
- Watch BTS V and His Wooga Squad in “IN THE SOOP: Friendcation” + Poster, Release Date, and Where to Watch
- Will BTS 2022 Global Concert in Busan Be REALLY FREE? Here’s What It ACTUALLY Means!
- August TOP 50 Korean Variety Star Brand Reputation Rankings