July 19 is celebrated as Ice Cream Day. What about talking about BTS and the huge American ice cream company? It is reported that Baskin Robbins hires BTS to represent the month of August flavor with Baskin Robbins BTS cake.
Special August for Baskin Robbins and BTS
.@BTS_twt and Baskin Robbins new promotional pic! pic.twitter.com/p1720YX4bP
— K-Charts & Translations⁷ (@charts_k) July 16, 2020
On July 2, the ice cream company’s Korea branch announced that Baskin Robbins hires BTS as a brand ambassador to promote August’s flavor.
The American ice cream chain operated by SPC Group in Korea had its representative to release the statement, “We believe August will be more special for Baskin Robbins with BTS.” The official also added, “We have captured the charms of BTS in the advertisement to make you forget the summer heat, so do look forward to it.”
Baskin Robbins BTS Ad Leaked Online
— BaskinRobbins Korea (@BaskinrobbinsKR) July 17, 2020
Baskin Robbins has finished shooting the advertisement on June 30 for the special August flavor. The ad is planned to be released in August via social media and cable TV.
Surprisingly, the Baskin Robbins BTS ad is noticed to be leaked on the internet. Regarding this matter, Baskin Robbins Korea has released an official statement on Twitter.
The first statement the ice cream company tweeted earned criticism from BTS fandom. ARMYs felt that it was directed at BTS fans, though there was no evidence that ARMY was the one leaked the commercial. Shortly afterward, Baskin Robbins changed the stern statement.
“Hello, this is Baskin Robbins. We sincerely apologize for the problem that the video that Baskin Robbins had prepared with the Bulletproof Boy Scouts leaked before completion, and anxious to those who shared the video in good faith in the process of preventing further leakage. Baskin Robbins will do its best to ensure that similar things do not recur in the future. The Baskin Robbins X bulletproof Boy Scouts video is currently being prepared for a better look. We are deeply grateful for your interest and love for Baskin Robbins and BTS.”
BTS Keychain and Photocard
BTS 7 BASKIN ROBBINS CAKE LOOKS LIKE THIS OMG https://t.co/SLpP9ohmET pic.twitter.com/wZquHwtb84
— 셀은리⁷ (@BTStranslation_) July 16, 2020
The Massachusetts-based ice cream company said that there will be special events for the collaboration with the Bangtan Boys. The product, a Baskin Robbins BTS ice cream cake, will be available for pre-order starting mid-July.
As a part of the promotion, it is informed that with every purchase of a Baskin Robbins BTS cake, fans will get a signal light keychain and a photocard. Still, there is no info on whether this offer will also be available outside South Korea.
BTS ice cream cake?
Is it ice cream or cake? Who cares? Let’s get ready to give it a try.
However, if it is not available outside South Korea, who would like to teleport to South Korea with me to make a purchase?
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This is great!