Kpop groups Brave Girls and DKB to take part in the “Hanbok Wave” project 2021. They will be promoting the South Korean traditional attire, the hanbok, to the world.
KPop Girl Group Brave Girls & Boy Group DKB to Introduce Hanbok to the World through ‘Hanbok Wave’ Project 2021
On August 10 (KST), the Ministry of Culture, Sports, and Tourism and the Korea Craft and Design Foundation (KCDF) announced the selected Kpop groups and ten companies from the hanbok industry for the “Hanbok Wave” project in 2021.
“Hanbok Wave” is part of the 2021 Korean Wave – Collaborative Content Planning and Development – project. The project aims to help the hanbok industry become a pioneer in global markets through collaboration with artists.
Hanbok plays a significant role in creating a new Hallyu wave on the world stage by actively participating in publicity such as stage costumes, wardrobe for filming, and pictorial shooting.
Previously, many Korean artists have participated in spreading the Hanbok culture through the “Hanbok Wave.” Such as Chungha, Ambiguous Dance Company, Golden Child, KARD, K-Tigers, Momoland, Na Yoon-sun, and Jung Hyo-min.
The synergy in the “Hanbok Wave” project.
This year, Brave Girls and DKB will introduce hanbok to the world together with ten Korean companies in the “Hanbok Wave” project 2021.
Brave Girls and DKB are active in music and broadcast. They are also popular on the domestic and international stages.
So, with their participation in the “Hanbok Wave” project, the synergy of Hallyu culture and arts is expected to expand the Korean wave in the world.
Brave Girls and DKB expressed their impressions, “We will use the stage to showcase the beauty of the hanbok and actively promote its values and benefits as daily clothing.”
Earlier, a public contest was held to choose the hanbok companies for the project. The selected companies will participate in the planning and development of hanbok attires.
As a result, 10 companies from the hanbok industry have been selected, including Kim Hye-soon Hanbok, Dolsilnai, Damyeon, Danha Judan, Leesle, Morinori, Generating Space (Giroe), Saimdangby Hyemi, C-ZANNE, and Tchai Kim.
The artists and hanbok companies will plan the hanbok attire launches. Also, they will actively engage in publicity and marketing activities to introduce the hanbok to the world.
A fashion show for the “Hanbok Wave” project 2021 will take place in November 2021. It will display around 70 hanbok attires created by artists and companies.
Check out the digital runway “2020 Hanbok Wave” below.
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