BTS, EXO, Seventeen Lead the Top 50 Kpop Boy Group Brand Reputation Rankings in August 2021

On August 14, The Korean Business Research Institute has issued the top 50 most popular Kpop boy groups in August 2021. As a result, BTS – 1st , EXO – 2nd, and Seventeen – 3rd, topped the most popular Kpop boy group in brand reputation rankings in August 2021. So, here are the top 50 most popular boy groups in the August 2021 KPop Boy Group Popularity and Brand Reputation Rankings.

BTS, EXO, and SEVENTEEN Top 50 KPop Boy Group Popularity & Brand Reputation Rankings in August 2021

KPop Boy Group Brand Reputation Rankings in August 2021

The Korea Institute of Corporate Reputation has collected 53,689,277 big data of the K-pop boy group brands from July 14, 2021, to August 14, 2021.

The rankings were measured by analyzed the data through consumer behavior analysis to measure participation index, media index, communication index, and community index for boy group brands.

Moreover, compared to the 57,652,745 brand big data of K-pop boy group brands in July, it decreased by 6.87 percent.

As a result, BTS remained strong on #1 for 39th consecutive months, with a brand reputation score of 13,098,122 in August 2021. Moreover, high-ranking keywords related to BTS are “Butter,” “Billboard,” and “ARMY.”

Further, the highest-ranking related terms included “long-running,” “prove,” and “advertise.” Furthermore, BTS has a positive reaction score of 83.01 percent on positive-negative analysis.

Top 5 Most Popular Kpop Boy Groups

1. BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook)

• Brand Participation Index: 2,109,389
• Media Index: 3,754,741
• Communication Index: 3,501,497
• Community Index: 3,732,496
• August’s Brand Reputation Index: 13,098,122
• Compared to the Brand Reputation Index of 14,995,148 in July, it decreased by 12.65 percent.

2. EXO (Suho, Chanyeol, Kai, D.O, Baekhyun, Sehun, Xiumin, Chen, Ray)

• Brand Participation Index: 242,079
• Media Index: 986,655
• Communication Index: 716,339
• Community Index: 1,639,554
• August’s Brand Reputation Index: 3,584,626
• Compared to the Brand Reputation Index of 2,963,346 in July, it increased by 20.97 percent.

3. SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino)

• Brand Participation Index: 434,838
• Media Index: 1,083,880
• Communication Index: 701,411
• Community Index: 696,444
• August’s Brand Reputation Index: 2,916,572
• Compared to the Brand Reputation Index of 4,220,613 in July, it decreased by 30.90 percent.

4. NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Jungwoo, Kuhn)

• Brand Participation Index: 201,322
• Media Index: 679,884
• Communication Index: 899,306
• Community Index: 742,264
• August’s Brand Reputation Index of 2,522,776
• Compared to the Brand Reputation Index of 2,469,977 in July, it increased by 2.14 percent.

5. ASTRO (MJ, Jinjin, Cha Eunwoo, Moonbin, Rocky, Yoon Sanha)

• Brand Participation Index: 236,531
• Media Index: 765,925
• Communication Index: 789,136
• Community Index: 716,883
• August’s Brand Reputation Index of 2,508,474
• Compared to the Brand Reputation Index of 1,453,082 in July, it increased by 72.63 percent.

Top 50 Kpop Boy Group Brand Reputation Rankings

1. BTS
2. EXO
3. SEVENTEEN
4. NCT
5. ASTRO
6. THE BOYZ
7. MONSTA X
8. SHINee
9. BTOB
10. Super Junior
11. 2PM
12. TXT
13. SF9
14. Stray Kids
15. ONF
16. Golden Child
17. Highlight
18. TREASURE
19. ENHYPEN
20. ATEEZ
21. WINNER
22. NU’EST
23. INFINITE
24. TVXQ
25. VIXX
26. VERIVERY
27. PENTAGON
28. FTISLAND
29. Block B
30. GOT7
31. AB6IX
32. B1A4
33. SHINHWA
34. 2AM
35. CIX
36. VICTON
37. ONEUS
38. JYJ
39. DRIPPIN
40. TEEN TOP
41. CRAVITY
42. Sechs Kies
43. withus
44. MIRAE
45. OnlyOneOf
46. OMEGA X
47. T1419
48. DKB
49. Ciipher
50. DONGKIZ

Is your favorite Kpop boy group on the list?

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