The Korean Business Research Institute has announced BTS as the most popular Kpop idol group for this month. Let’s explore the full list of the top 50 Kpop idol group brand reputation rankings for April 2025 below!
April 2025 Kpop Idol Group Brand Reputation Rankings: #1 BTS
From March 17 to April 17, the Korean Business Research Institute extracted 83,634,817 pieces of big data related to idol group brands, encompassing female and male Kpop idol groups. The number decreased by 2.79 percent from 86,035,189 pieces of idol group brand big data in March. The institute conducted a consumer behavior analysis using the latest big data on idol group brands. As a result of the analysis, BTS claimed the top spot in the April 2025 brand reputation rankings for Kpop idol groups.
BTS Tops April 2025 Idol Group Brand Reputation Rankings

The seven-member group achieved a brand value of 6,873,091 this month. It increased by 6.58 percent from their brand value of 6,444,468 in March.
The group’s brand value increase can be attributed to their recent activities and achievements. In link analysis, the institute highlighted “donate,” “perform,” and “release” as the most popular terms associated with the group.
The term “donate” refers to the members’ active involvement in helping the victims of the Sancheong wildfire through generous donations and volunteer work. “Perform” is linked to Jin’s appearance on Netflix’s “Kian’s Bizarre B&B“ and J-Hope’s current “Hope On The Stage” concert tour. Additionally, “release” pertains to Jin’s upcoming comeback in May and his first solo tour to Asia, U.S., and Europe.
Moreover, the institute also found “ARMY,” “Billboard,” and “Military Uniform” to be the group’s most popular keywords in keyword analysis.
“ARMY” refers to a BTS fanbase documentary that premiered at SXSW in March 2025. Additionally, “Billboard” refers to J-hope’s achievement with “Mona Lisa” on the Billboard charts. Furthermore, “Military Uniform” refers to BTS V’s recent photos alongside his military friends.
In addition, the group earned a positive score of 90.54 percent in positivity/negativity analysis, showcasing the public’s favorable reaction to the recent group news.
Besides leading in this month’s Kpop idol group brand reputation rankings, the group also topped the Kpop boy group brand reputation rankings.
TOP 50 Kpop Idol Groups
Check out the top 50 Kpop idol group brand reputation rankings for April 2025 below.

- BTS
- SEVENTEEN
- IVE
- SHINee
- aespa
- BIGBANG
- BLACKPINK
- KiiiKiii
- LE SSERAFIM
- Oh My Girl
- Hearts2Hearts
- Stray Kids
- THE BOYZ
- TWICE
- EXO
- Red Velvet
- (G)I-DLE
- ATEEZ
- NCT
- H1-Key
- MONSTA X
- FIFTY FIFTY
- BOYNEXTDOOR
- ENHYPEN
- fromis_9
- NMIXX
- Izna
- BABYMONSTER
- RIIZE
- Infinite
- Apink
- Super Junior
- ASTRO
- BtoB
- ILLIT
- TVXQ
- MAMAMOO
- HIGHLIGHT
- Billlie
- Kiss of Life
- Cignature
- 2PM
- Treasure
- ZEROBASEONE
- TWS
- Girl’s Day
- STAYC
- WJSN
- KATSEYE
- tripleS
Is your favorite Kpop idol on the list? Please share with us in the comments below, and check out other Kpop brand reputation rankings for April 2025 here.
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Source: Brikorea.