BTS, Stray Kids, NCT Lead the Top 50 KPop Boy Group Brand Reputation Rankings in September 2021

On September 11, The Korean Business Research Institute has released the September top 50 most popular Kpop boy group brand reputation rankings. As a result, BTS ~ 1^st, Stray Kids ~ 2^nd, and NCT ~ 3^rd became the most popular boy groups and topped the list of top 50 Kpop boy group brand reputation rankings in September 2021. So, let’s check out the complete list below!

BTS, Stray Kids, and NCT Lead the Top 50 KPop Boy Group Popularity and Brand Reputation Rankings in September 2021

The Korea Institute of Corporate Reputation has gathered 45,813,099 big data of the K-pop boy group brands from August 11, 2021, to September 11, 2021. Compared to the 57,652,745 brand big data of K-pop boy group brands in August, it decreased by 14.67 percent.

Consumer behavior data consists of various indexes: participation, media coverage, communication or interaction, and community, collected and analyzed to determine the boy group brand rankings.

As a result, BTS stayed at the top of the list for 40th consecutive months. For high-ranking keywords related to BTS are “Billboard,” “China,” and “fan club.”

Meanwhile, the highest-ranking related terms included “achieve,” “retake,” and “halt.” BTS has a positive reaction score of 60.71 percent on positive-negative analysis.

Stray Kids skyrocketed to No.2 on the list with an impressive 105.95 percent rise in brand reputation index this month with a total score of 2,446,281.

Meanwhile, NCT rose to No. 3 with a brand reputation index of 2,355,419 for this month, followed by THE BOYZ on No.4 with a brand reputation index of 2,271,646.

Finally, rounded out the top five, SEVENTEEN took No.5 place with a brand reputation index score of 2,265,192.

Top 5 Most Popular Boy Groups in September 2021.

1. BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook)

• Brand Participation Index: 1,747,367
• Media Index: 1,503,690
• Communication Index: 1,889,991
• Community Index: 2,489,277

The brand reputation index in September compared to August decreased by 41.74 percent. (September 7,630,324 vs. August 13,098,122).

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2. Stray Kids (Bang Chan, Reno, Changbin, Hyunjin, Han, Felix, Seungmin, I.N)

• Brand Participation Index: 412,987
• Media Index: 643,182
• Communication Index: 625,168
• Community Index: 764,945

​The brand reputation index in September compared to August increased by 105.95 percent. (September 2,446,281 vs. August 1,187,796).

3. NCT (Taeyong, Taeil, Johnny, Yuta, Kun, Doyoung, Ten, Jaehyun, WinWin, Jungwoo, Lucas, Mark, Xiaojun, Hendery, Renjun, Jeno, Haechan, Jaemin, YangYang, Shotaro, Sungchan, Chenle, Jisung)

• Brand Participation Index: 307,086
• Media Index: 519,167
• Communication Index: 514,254
• Community Index: 1,014,912

​The brand reputation index in September compared to August decreased by 6.63 percent. (September 2,355,419 vs. August 2,522,776).

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4. The Boyz (Sangyeon, Jacob, Younghoon, Hyunjae, Juyeon, Kevin, Juhaknyeon, Sunwoo, New, Q, Eric)

• Brand Participation Index: 373,188
• Media Index: 670,669
• Communication Index: 476,297
• Community Index: 751,491

​The brand reputation index in September compared to August increased by 0.78 percent. (September 2,271,646 vs. August 2,254,006).

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5. Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino)

• Brand Participation Index: 442,168
• Media Index: 310,101
• Communication Index: 695,770
• Community Index: 817,154

​​The brand reputation index in September compared to August decreased by 22.33 percent. (September 2,265,192 vs. August 2,916,572).

Top 50 Kpop Boy Groups Brand Reputation Rankings

1. BTS
2. Stray Kids
3. NCT
4. THE BOYZ
5. SEVENTEEN
6. BTOB
7. EXO
8. Super Junior
9. SHINee
10. ASTRO
11. 2PM
12. TXT
13. INFINITE
14. MONSTA X
15. ENHYPEN
16. WINNER
17. PENTAGON
18. ATEEZ
19. BIGBANG
20. SF9
21. VIXX
22. ONF
23. NU’EST
24. Golden Child
25. FTISLAND
26. TREASURE
27. B1A4
28. Block B
29. MIRAE
30. GOT7
31. 2AM
32. Highlight
33. withus
34. CIX
35. Sechs Kies
36. TEEN TOP
37. TVXQ
38. CRAVITY
39. VICTON
40. T1419
41. ONEUS
42. OMEGA X
43. LUMINOUS
44. AB6IX
45. MEGAMAX
46. SHINHWA
47. OnlyOneOf
48. Ciipher
49. DRIPPIN
50. BAE173

Is your favorite Kpop boy group on the list?

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