In celebration of Hari Peduli Sampah Nasional (National Waste Awareness Day), PT Graha Layar Prima Tbk (CGV Cinemas Indonesia) is taking an innovative step toward sustainability. Through the #SCREENtoGREEN initiative, CGV is repurposing decommissioned cinema screens into stylish and functional SCREEN Pouches—a practical accessory that reduces waste and encourages eco-friendly living.
CGV SCREEN Pouches: A Commitment to Sustainability in Entertainment
As a leading name in the entertainment industry, CGV Indonesia, which operates 73 cinemas with 416 screens across 35+ cities, understands the balance between business operations and environmental responsibility. To maintain an optimal viewing experience, cinema screens are regularly upgraded. Instead of discarding old screens, CGV has found a creative way to give them a second life — transforming them into durable and sleek SCREEN Pouches. These pouches carry a deeper meaning, as they are made from materials that once showcased movie favorites for countless moviegoers.
The Perfect Blend of Functionality and Style
Designed for convenience and sustainability, the CGV SCREEN Pouches is a minimalist, multipurpose accessory available in Silver and White. With a short strap for easy carrying, it is perfect for storing personal items, stationery, makeup, or small electronics. Packaged in an eco-friendly design, the pouch makes for a thoughtful gift, aligning with CGV’s broader mission to promote sustainability in everyday life. This upcycling effort reinforces CGV’s global presence, which extends beyond Indonesia to countries like South Korea, China, Vietnam, Myanmar, Turkey, and the United States.
Where to Buy & Special Promotions
The SCREEN Pouches are available for Rp175,000 at the following 10 CGV locations:
- CGV Grand Indonesia
- CGV Central Park
- CGV FX Sudirman
- CGV 23 Paskal Shopping Center
- CGV Paris Van Java
- CGV AEON Mall Jakarta Garden City
- CGV Living Plaza Jababeka
- CGV Festive Walk
- CGV Ecoplaza Citraraya Cikupa
- CGV Teras Kota
To make this initiative even more exciting, CGV members can enjoy a Rp25,000 discount through the CGV app (navigate to My CGV → Coupons). Plus, as a token of appreciation, the first 300 buyers will receive free popcorn — a perfect companion for an eco-friendly movie experience! The promotion runs until March 2, 2025.
Driving Positive Change in the Film Industry
CGV Cinemas Indonesia CEO Mark Nah emphasizes the importance of sustainability in the entertainment sector
“We believe that the film industry has a responsibility to drive positive change for the environment. Through initiatives like SCREEN Pouch, we aim to inspire people to participate in sustainability efforts while offering an innovative and meaningful product.”
CGV Cinemas Indonesia CEO Mark Nah
Join the Movement!
CGV’s #SCREENtoGREEN initiative is more than just a product launch — a call to action. By choosing a SCREEN Pouch, movie lovers can contribute to waste reduction while carrying a unique piece of cinema history. Stay updated on this exciting project by following @cgv.id on social media, using the CGV app, or visiting www.cgv.id.
Embrace sustainability, support eco-friendly innovations, and take home a piece of the cinema in a whole new way!
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