The dice is cast. Brilliant female rapper-producer Jeon Soyeon is reportedly leaving CUBE Entertainment after the company failed to negotiate her contract renewal. So, what’s going to happen with (G)I-DLE? Will the rest of (G)I-DLE members eventually follow Soyeon in leaving the company? And what were the company’s comments on Soyeon’s contract renewal failure? Join us in a complete report below.
CUBE Entertainment Fails to Renew Contract with (G)I-DLE Soyeon
South Korea’s most brilliant and iconic female rapper–producer, Jeon Soyeon of (G)I-DLE, will reportedly be leaving CUBE Entertainment.
On October 25, Korean media outlet Xports News reported that Soyeon had confirmed to be parting ways with her agency. According to the report, Soyeon had been discussing her contract renewal with CUBE Entertainment. Unfortunately, the discussion did not go as planned, so the negotiation eventually failed.
Hence, Soyeon will soon be reportedly leaving CUBE Entertainment and going separate ways with the agency.
Soyeon Leaving CUBE Entertainment: A Foreseen Move
While this move may have shocked the public, fans of (G)I-DLE and Soyeon were not surprised by this outcome.
It has been a public secret that (G)I-DLE Soyeon and the company have not always been in the best terms due to the company’s alleged poor management. Therefore, when the exclusive contract between Soyeon and CUBE Entertainment ends in November, many have speculated that she was going to leave the company.
Not only that, but Soyeon previously hinted at this contract negotiation during her solo stage at a concert in August. At the time, she changed part of her lyrics, declaring that nothing could stop her once her contract ended.
“Contract ends in November. Who can stop me?”
(G)I-DLE Soyeon.
SOYEON during her new rap for "Is this bad b***** number?":
— (G)I-DLE Charts (@idlecharts) August 3, 2024
"Fuck it, the contract ends in November"#GIDLE #여자아이들 pic.twitter.com/NBoR2r8kW8
Initially, CUBE Entertainment explained that it was a “recontracting period for all the members” and dismissed the lyric as merely “part of the stage performance.”
However, the company later acknowledged that Soyeon’s contract does, in fact, expire in November. Amid these developments, Soyeon openly voiced her dissatisfaction with CUBE Entertainment, even directly criticizing the company.
Official Statement from CUBE Entertainment Regarding Failed Contract Renewal
Later the day, after the news of Soyeon leaving CUBE Entertainment circulated on the internet, the company immediately responded with an official statement.
“Discussions for a contract renewal with Jeon Soyeon are still ongoing.
CUBE Entertainment.
Additionally, Soyeon will continue to fulfill her scheduled activities as planned.”
Yet, nothing has been set in stone because fans see this statement as a temporary damage control to appease the public.
What Happens to (G)I-DLE After Soyeon Leaving?
Finally, what will happen to (G)I-DLE if Soyeon is eventually leaving CUBE Entertainment?
After all, following her decision to part ways with Cube, Soyeon is now reportedly looking for a new agency. Since Soyeon debuted as a solo artist in November 2017, it resulted in her having a different contract duration compared to the other members.
With the other (G)I-DLE members still having remaining contract periods with CUBE Entertainment, fans become immediately worried about the future of the group.
- “I hope she keeps promoting with (G)I-DLE, though.”
- “Honestly, I think she should leave Cube. It’d be great if all the (G)I-DLE members left and stuck together.”
- “This isn’t surprising at all. It’s wild that Cube actually thought she’d renew with them.”
- “She’s done so much for (G)I-DLE’s success. She definitely deserves better.”
- “Cube’s going to struggle big time without her now.”
- “Let’s be real, Soyeon outgrew Cube a long time ago.”
- “I had a feeling she was going to leave.”
- “I heard rumors she might be heading to KOZ.”
- “Congrats, Soyeon! Hope you find an even better agency!”
- “She’s so talented, and I’m sure she’ll find a better place soon.”
- “She’s way too talented to be tied down to just one agency.”
- “If (G)I-DLE leaves Cube, who else will be left there?”
- “Did they seriously think she’d renew with them? Lol.”
- “Anywhere but HYBE, please.”
- “Do you think she’ll start her own agency?”
- “I’m sure she’ll do well no matter where she ends up.”
But what about you? What are your thoughts on Soyeon possibly leaving CUBE Entertainment after this contract negotiation failed? Please share your thoughts in the comments.
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Source: Xports News, MyDaily, TheQoo.
