February 2021 Variety Star Popularity and Brand Reputation Rankings

The Korean Business Research Institute has published The Top 30 Variety Star Popularity and Brand Reputation Rankings for February 2021.

The rankings were determined by analyzing big data collected from January 6 to February 6. It includes the consumer participation index, media coverage index, interaction index, and community awareness index.

February 2021 Variety Star Popularity and Brand Reputation Rankings

Top 5 most popular variety stars in February 2021

1. Yoo Jae Suk

The most popular variety star for February 2021 is Yoo Jae Suk. He is known as the Nation’s MC and has a long list of variety shows. His brand reputation index score for February is 2,993,702.

The high-ranking phrases in keyword analysis associated with Yoo Jae Suk are “Your Quiz on Block” and “KBS.”

Moreover, the words “Return,” “Transform,” and “Ad” are the highest-ranking related terms. The variety star’s positivity-negativity analysis score of 82.52 percent positive reactions.

2. Park Myung Soo

In the second place is Park Myung Soo. His February’s brand reputation index score is 1,229,57.

3. Park Na Rae

Then, Park Na Rae in third place. Her brand reputation index score is 1,215,559.

4. Kim Jong Kook

Kim Jong Kook is in fourth place. His brand reputation index score is 1,192,168.

5. Kang Ho Dong

Kang Ho Dong is in fifth place. His brand reputation index score is 1,086,794.

Top 30 Most Popular Variety Star Brand-Reputation Rankings

Here are the most popular variety stars in February 2021.

 

1. Yoo Jae Suk

2. Park Myung Soo

3. Park Na Rae

4. Kim Jong Kook

5. Kang Ho Dong

6. Kim Sook

7. Lee Kwang Soo

8. Shin Dong Yup

9. Seo Jang Hoon

10. Lee Kyung Kyu

11. Lee Soo Geun

12. Kim Sung Joo

13. Jang Do Yeon

14. Choi Yang Rak

15. Ahn Jung Hwan

16. Yoo Hee Yeol

17. Kim Jong Min

18. Kim Gura

19. Super Junior’s Kim Heechul

20. Jo Se Ho

21. HaHa

22. Kim Joon Ho

23. Song Ji Hyo

24. Moon Se Yoon

25. Yang Se Hyung

26. Yang Se Chan

27. Lee Young Ja

28. Noh Hong Chul

29. Lee Sang Min

30. Lee Hyori

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