BTS youngest member, Jungkook, has been gaining massive praise for his recent act of supporting fellow artists, NewJeans, on an Instagram post. And yet due to the escalating drama between HYBE and NewJeans, Jungkook must allegedly become one of the artists who suffered from media play by the company. So, what really happened? Why Jungkook must face unfair attacks for standing up for fellow artists? Join us in a complete discussion below.
BTS Jungkook Reportedly Supported NewJeans via Instagram Post Amid the Escalating Drama
The recent drama between HYBE, former ADOR CEO Min Heejin, and the artists NewJeans has been escalating on an even higher level. After HYBE successfully replaced Min Heejin with a new CEO, the company has been making a move with allegations of erasing Min Heejin’s work on NewJeans.
Therefore, members of NewJeans decided to take the matter into their own hands. The girls broadcasted a livestream video using a now-deleted YouTube channel. In this video, NewJeans members revealed unfair treatment from the new ADOR management, including harassment from one of HYBE’s artist managers. Not only that but once again, NewJeans members also showed their support and desire to continue working with Min Heejin.
"What NewJeans Wanted to Say"
— 1tokki (@juantokki) September 11, 2024
[Full transcript translated to English]
?: Some of you might be surprised by this sudden meeting, but we wanted to share our thoughts and opinions about the recent events, so we prepared this session. First, I want to explain one of the reasons we… pic.twitter.com/lGYabSD1fg
Following this live broadcast, NewJeans has gained massive support from fellow senior artists, including S.E.S Eugene and Bada, WJSN Dawon, Jay Park, and former YG director. However, the most heartwarming support came from none other than BTS youngest member, Jungkook.
On September 15, BTS Jungkook uploaded a post on the Instagram account of his beloved pup, Bam, allegedly supporting NewJeans. That’s because while the photo may be the usual cute face of Bam, the caption that follows included 5 heart emojis in Powerpuff Girls color (famously known to symbolize NewJeans) and a ‘hwaiting’ emoji.
Along with these emojis, Jungkook also added a statement.
“Artists are not guilty.”
BTS Jungkook.
A while after the first statement, Jungkook uploaded another Instagram post, also believed to be a follow-up statement for NewJeans. This time, Jungkook throws out a warning not to use the artists.
“Don’t use them.”
BTS Jungkook.
HYBE Allegedly Started Another Media Play on Jungkook’s Real Estate Due to the Support
As much speculation emerged after the Instagram post, BIGHIT Music released an official statement confirming that the statement came from Jungkook and that the BTS maknae supported NewJeans as fellow young artists.
“We have confirmed that this was posted with the belief that, under no circumstances should young artists be dragged into disputes or used as shields.”
BIGHIT.
And yet, immediately after the Instagram post went viral, the Korean media Herald POP posted an article highlighting the increasing value of Jungkook’s real estate investment.
Then, netizens couldn’t help but notice the strange timing of the media reports. They accused HYBE of using media play to retaliate against Jungkook for openly supporting NewJeans, especially after recent conflicts with the company. And so, they began criticizing HYBE in online communities and showing support for Jungkook.
- “Is this the beginning of media retaliation against Jungkook?”
- “If they treat Jungkook like this, they must view other idols as disposable.”
- “Has it always been like this? The timing of the articles gives me chills.”
- “How could they attack Jungkook of all people? If they can do that, using other artists as shields must be a piece of cake, lol.”
- “This is ridiculous, lol. Jungkook, I hope you make a fortune in real estate and escape from HYBE.”
- “I don’t mean to be rude, but is HYBE still stuck in the ’90s? Their media play is so low-level.”
- “Is Jungkook okay? I thought he had enough standing in HYBE to go against them, but now I’m a bit scared. It seems like he should stop getting involved. HYBE won’t just sit still.”
- “The timing is seriously petty.”
- “HYBE is scary.”
- “If BTS doesn’t renew their contracts, it will be chaos. Damn, it’s really terrifying to express any opinions. This company is truly garbage.”
Your Thoughts?
Finally, do you agree with the comments of Korean netizens? Do you also believe that HYBE has been showcasing power and domination in the Korean music industry with these media plays?
After all, Korean netizens believed that not even the brilliant golden maknae of the great megastar BTS, Jungkook, managed to escape the company’s grasp.
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