A Tale of NewJeans Cinderella and “Evil Step-Father” Bang Si Hyuk

Have you heard about the story of Kpop’s Cinderella and the “evil step-father.” In the company’s attempt of erasing NewJeans, the members have reportedly suffered mistreatment from HYBE Chairman Bang Si Hyuk himself.

“After living together as family, Cinderella’s father died, and her step-mother revealed her true color. She pampers her selfishly spoiled daughters, forcing Cinderella to become a maid in her own home.” This summary from Cinderella’s tale basically sums up what is happening today between NewJeans and HYBE Chairman Bang PD.

We have 5 NewJeans members as the Cinderella, Bang Si Hyuk as the alleged “evil step-father,” and LE SSERAFIM as the rumored step-sisters. As their attempt of erasing NewJeans, reported mistreatment has been going viral from HYBE Chairman Bang Si Hyuk against the 5 members. But, what really happened? Was it really just like the tale of Cinderella and her evil step-mother—in this case—step-father? Dive deep into the story in the following report.

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The Reported Mistreatment from HYBE Chairman Bang Si Hyuk Towards NewJeans Members – Was it REALLY Face Blindness?

Members of Kpop 4^th generation monster rookie, NewJeans, have reportedly received mistreatment from HYBE Chairman Bang Si Hyuk. After HYBE viral attempt in erasing NewJeans, multiple evidence emerged, triggering the tale of “NewJeans Cinderella and Evil Step-Father Bang Si Hyuk” in the Kpop community.

Previously, mother of a NewJeans member conducted an interview with Ilgan Sports. This interview revealed HYBE various attempts in erasing NewJeans members from the company. This include scheduling a long vacation for NewJeans members when their popularity is skyrocketing.

And yet, what most shocking was when the mother revealed Bang Si Hyuk mistreatment towards NewJeans members.

“Chairman Bang Si Hyuk of HYBE doesn’t even greet the kids. Not just my child, but other kids had similar experiences since their debut. One child even said he didn’t acknowledge them when they were in the elevator together.

When we brought up the issue again that day, HYBE executives said, ‘Mothers, you’re really mistaken,’ and explained that Chairman Bang might have prosopagnosia (face blindness).

After leaving the meeting, I thought, ‘Even if he has face blindness, he should still be able to hear greetings and respond. Is that so difficult to do?

As parents, it was embarrassing and we were at a loss for words when we learned that it wasn’t just once or twice that the kids were deliberately ignored.

They shared moments of standing in the elevator with blank expressions because they felt disregarded, or sensing that he was pretending not to see them.

These kids are just middle and high schoolers!”
Mother of a NewJeans member.

Different Treatments Towards LE SSERAFIM, The Rumored Step-Sister

On the other hand, while HYBE Chairman Bang Si Hyuk claimed to suffer face blindness, it seems that he doesn’t have any issue in recognizing LE SSERAFIM.

via GIPHY

Not only that, but HYBE Chairman Bang Si Hyuk seems to have complete opposite treatments towards LE SSERAFIM. He greeted them in most occasions, returned their messages, text them first, invited them to his mansion in LA, and even delivering the goods personally to LE SSERAFIM fan meeting.

Bang Si Hyuk personally delivering goods for LE SSERAFIM fan meeting. | Image source: Instiz

?Eunchae revealed that LE SSERAFIM had meal together with Bang Si Hyuk and also visited his luxurious house in Los Angeles. When CHUNGHA Asked how close they are with Bang PD!!#LE_SSERAFIM #르세라핌 #HONGEUNCHAE pic.twitter.com/81tHNFW6oL
— ʚSSERAFIMERSɞ (@Sserafimers) March 22, 2024

-star Chaewon le sserafim bilang Bang Si Hyuk (Bang PD) ngontak dia & bilang "dodok-shi makasih sudah membuat saya ketawa ngakak" ?pic.twitter.com/vPSquRUrPI
— Starfess || Kirim menfess di Tele (@starfess) October 7, 2023

Moreover, but it is also revealed that HYBE artists and executives actually has a private elevator to separate them from the staff. Therefore, it is almost impossible that Bang Si Hyuk did not recognize NewJeans members as one of his HYBE artists.

And yet, as a response to this accusation, HYBE refused to comment when Korean media outlet Chosun asked them in a phone call.

“We have no official position. It is difficult to answer.”
HYBE.

NewJeans Members the Cinderella and Bang Si Hyuk the “Evil Step-Father” Mistreatment – is HYBE Really Erasing NewJeans?

Finally, the tale of NewJeans Cinderella and “Evil Step-Father” Bang Si Hyuk has circulated wildly on the internet and social media.

Does it mean that HYBE has really started their efforts in erasing NewJeans? Please share your thoughts in the comments.

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