As ENHYPEN continues to rise as one of K-pop’s most boundary-pushing acts, their latest collaboration with Spotify proves that music can be an exceptional experience. To celebrate the release of ENHYPEN’s 6th mini-album, “DESIRE : UNLEASH,” Spotify has launched MAISON ENHYPEN, a dynamic, multi-sensory pop-up that merges music, fashion, technology, and storytelling.
Currently welcoming fans in Seoul, with stops in Tokyo and Jakarta, MAISON ENHYPEN is a creative space that brings the group’s ever-expanding universe to life. Furthermore, it deepens the connection between ENHYPEN and their loyal fanbase, ENGENEs.
A House Built on Desire: What to Expect at MAISON ENHYPEN
Walking into MAISON ENHYPEN is like stepping into the group’s latest concept album. Drawing from the rich themes of desire, duality, and emotional evolution found in “DESIRE : UNLEASH,” the pop-up features interactive installations for each track, inviting fans to touch, see, hear, and feel the album beyond streaming platforms.
From theatrical lighting and sound design to immersive visuals and hidden easter eggs revealing members’ curated Spotify playlists, every corner has been meticulously crafted for fans to explore.
Also on display are the original Coachella performance outfits, along with exclusive props that bring fans up close to the group’s iconic stage moments. For collectors, limited-edition event merchandise, including postcards with handwritten messages from each member. It offers a rare piece of ENHYPEN’s journey. (Merch is available while supplies last.)
The Members Visit Their Own Maison
On June 7, JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI personally visited MAISON ENHYPEN in Seoul. Surrounded by the album’s visual storytelling and enthusiastic fans, the members reflected on what the pop-up meant to them.
“Even though we’ve just kicked off our promotions, I can already feel the energy, excitement, and strong support from ENGENEs.”
ENHYPEN Jungwon.
“We’ve collaborated with Spotify before, but MAISON ENHYPEN is truly special. We’re happy fans can experience the album this way—not just in Seoul, but also in Tokyo and Jakarta.”
ENHYPEN Heesung.
Don’t Miss It: Dates and Locations
SEOUL – Yeouido Bunker, 76, Yeoui-daero underground, Yeongdeungpo-gu (Until June 14 at 11 AM – 7 PM)
엔하이픈의 음악이 살아있는 공간 🎧🩶
— Spotify Korea (@SpotifyKR) June 7, 2025
MAISON ENHYPEN SEOUL의 현장을 가득 담은 영상이 도착했어요📹
A place where ENHYPEN’s music comes to life🎧🩶
Catch the full vibe of MAISON ENHYPEN SEOUL in the new video now 📹
🎧 https://t.co/SvUnL5Cpz6@ENHYPEN#스포티파이 #엔하이픈… pic.twitter.com/bYfqZAqkdn
TOKYO – Open until June 10
JAKARTA – Coming on June 12–16
Preview of the MAISON ENHYPEN Spotify Experience in Seoul, Tokyo and Jakarta@ENHYPEN #ENHYPEN pic.twitter.com/C8dK3lTvaa
— Moon (@moonandenhypen) May 27, 2025
One More Surprise Awaits… on Spotify
As an extra treat, Spotify has launched a special on-platform experience. Fans can visit the This Is ENHYPEN playlist and take a quiz to receive a digital, handwritten message from an ENHYPEN member specifically tailored to them. But hurry—this magical moment is available for a limited time only.
The Global Impact of “DESIRE : UNLEASH”
The mini-album has already made waves. On the day of its release, the title track “Bad Desire (With or Without You)” debuted as the highest new entry on Spotify’s Daily Top Songs Charts—both in South Korea and globally. Even before launch, the album had earned a spot on Spotify’s Top 10 Countdown Pages, marking it as one of the most pre-saved albums worldwide.
“It’s been thrilling to witness ENHYPEN’s incredible growth. Their dedication to their fans aligns perfectly with Spotify’s mission to bring listeners closer to the artists they love.”
said Jungjoo Park, Head of Music at Spotify Korea.
Why MAISON ENHYPEN Is a Must-Visit for Every ENGENE
With its deep storytelling, stunning visuals, and emotional resonance, MAISON ENHYPEN sets a new standard for K-pop fan engagement. It’s a celebration not just of a new album but of the bond between artists and fans, built through music, moments, and shared meaning.
Whether you’re an ENGENE, a pop culture lover, or someone curious about how K-pop continues to innovate the global music experience, MAISON ENHYPEN is a must-see. After visiting, share your joy and experience in the comment section below.
MAISON ENHYPEN pic.twitter.com/V430ax4Rpi
— Moon (@moonandenhypen) June 5, 2025
MAISON ENHYPEN 🧛❤️🔥
— 𝒆𝒍𝒊 ✿ 엘리 (@minyangdan) June 11, 2025
this was so fun and well thought-out! @SpotifyKR
#SpotifyXENHYPEN #MaisonENHYPEN pic.twitter.com/TymXSjUYK5
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