Bangkok witnessed a spectacular, storybook night as global superstar—and UNDER THE CASTLE (UTC) co-founder—Jackson Wang arrived at EMSPHERE to unveil the Thailand debut of the original fantasy IP. The venue morphed into a living, breathing universe of thrills and imagination: part haunted house, part playful ride, and part buzzing night market. It felt like stepping into a tale where Pumpkie & Spookie lead the way—mischief first, reality later.
Supported by an impressive constellation of partners, UTC Bangkok turned opening night into a citywide celebration, with many partners extending the party into the UTC Bangkok Night Market through dedicated, interactive booths.
Jackson Wang Lights Up Bangkok at UNDER THE CASTLE Grand Opening at EMSPHERE https://t.co/m2YPKqLLPk#UnderTheCastle #UnderTheCastleThailand #UTC #UTCThailand #UnderTheCastle2025 #Spookie #Pumpkie #JacksonWang #Halloween #Halloween2025 #Kpoppost #Kpopnews #Kpopupdate pic.twitter.com/dEZlf3mNK9
— KPOPPOST (@kpopppost) October 10, 2025
Jackson Wang Brings His Imagination to Life: Haunted House, Mischief Ride & Night Market
Jackson made the most of the world he helped dream up—no velvet ropes, no half measures.
A collectible-first start: He opened his journey at the Under The Castle Gift Shop, getting hands-on with the exclusive Pumpkie & Spookie apparel and collectibles. Thai celebrities joined in, trying on pieces and previewing drops that will likely become this season’s most sought-after souvenirs.
Savoring the Night Market: Winding through the neon-lit aisles, Jackson and his celebrity friends sampled Thai street classics and international bites. He paused to chat, pose, and share tasting notes with fans, letting the culinary side of Bangkok become part of the UTC narrative.
Five levels of play: Inside the multi-level venue, Jackson jumped into Pumpkie & Spookie’s Mischief Ride—a bumper-car dash of laughter and friendly chaos. Then came the immersive haunted house, where shadowy corridors, sudden reveals, and narrative clues made the castle feel genuinely alive. Together with his guests, he uncovered hidden secrets and completed a full exploration of the UTC universe.
A Night to Remember: The Tribe After Party
The celebration continued behind closed doors at the Tribe Party, an intimate after-hours gathering featuring UTC’s specially curated menu. Away from the spotlight, Jackson connected with guests one-on-one—another touch that underscored the event’s community-first spirit and capped the launch on a warm, memorable note.
Why Under The Castle Bangkok Is a Must-Visit
UNDER THE CASTLE isn’t just an ordinary attraction. it’s a mood board turned into a living set, where fans of pop culture, themed experiences, and Bangkok’s foodie scene meet in the middle.
- Original Fantasy IP: Step into the playful lore of Pumpkie & Spookie, characters built for both mischief and heart.
- Multi-Sensory Design: From the scent of night-market grills to the rumble of bumper cars and the hush of haunted corridors, every sense is treated to a scene.
- Photo-Ready Moments: Bold neon, whimsical props, and cinematic lighting mean share-worthy content at every turn.
- Brand Pop-ups Done Right: Partner booths in the night market add interactive touches that feel native to the world—not ads pasted onto an experience.
Under The Castle Bangkok Event Details (Plan Your Visit)
Dates: October 7 – November 2, 2025
Location: EMSPHERE, 628 Sukhumvit Road, Klong Tan, Klong Toey, Bangkok 10110, Thailand
1F: Pop-up Space × Thai Market Culture
5F: Immersive Haunted House
Ticket Price: Early Bird tickets are on sale now only for ฿690.
Pro tips for Visitors to enjoy
- Go early evening to enjoy golden-hour photos, then watch the venue glow after dark.
- Start at the Gift Shop to secure limited merchandise before sizes sell out.
- Save time for food—the night market is part of the story, not just a snack stop.
- Wear comfy shoes (and bring a portable charger). You’ll be roaming five levels and queuing for rides and the haunted house.
- Remember to get your comic book after your haunted house experience
Sponsors & Partners Powering the Night
Under The Castle Bangkok’s launch is proudly supported by AIS, Bangkok Bank, BINANCE TH, BioActive +, BYD and RÊVER, GENESENN, Magilumen, Muang Thai Life, SEBE Beauty, Singha, Suphap Osod, ThaiNamthip Coca-Cola, UOB, Visa, and WITHIN WANWU. Several partners bring the celebration to the Under The Castle Bangkok Night Market with interactive booths, expanding the world-building and providing visitors with more to do, taste, and discover.
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