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The Korean Business Research Institute has published the Top 100 KPop Boy Group Member Popularity & Brand Reputation Rankings for January 2021.
As cited from Rekorea, “The Brand Reputation Index is an index that extracts a big data of a brand and analyzes it by consumer behavior. Then classifies and weights it into participation value, communication value, media value, and social value. Brand reputation analysis can help you to find out who, where, how, and why talking about your brand.”
KPop Boy Group Member Popularity & Brand Reputation Rankings in January 2021
For the analysis, the institute has collected big data of 125.767.133 brand reputation of 653 Kpop boy group members from December 16, 2020, to January 16, 2021. Moreover, compared to the 121.983.511 big data of Kpop boy group member brand-reputation in December 2020, it increased by 0,95%.
As a result of the analysis, BTS Jimin is still at the #1 rank. #2 is BTS V, and ASTRO Cha Eun Woo at #3, followed by BTS Jungkook at #4 and BTS Suga at #5.
Moreover, the results of the high-ranking keyword analysis associated with BTS are “Christmas Love,” “Jungin, I’m sorry,” and “Filter.” In addition to this, the words “chosen,” “gift,” and “join” are the highest-ranking related terms. Additionally, the group’s positive-negative analysis has positive reactions of 89.20%.
Top 5 KPop Boy Group Member Brand Reputation Rankings
1. BTS Jimin
@bts_official_bighit Flowers for ARMY 🌼💐 ##BTS##방탄소년단##LifeGoesOn by Jimin
♬ Life Goes On – BTS
Brand Index: 6.733.150
Participation Index: 1.117.444
Media Index: 1.995.789
Communication Index: 1.741.276
Community Index: 1.878.642
Compared to the brand reputation index of 7.180.413 in December 2020, it fell 6,23% in January 2021.
2. BTS V
Brand Index: 6.305.855
Participation Index: 1.582.107
Media Index: 2.068.628
Communication Index: 1.377.345
Community Index: 1.277.775
Compared to the brand reputation index of 5.552.753 in December 2020, it rose 13,56% in January 2021.
3. ASTRO CHA EUN WOO
Brand Index: 6.303.509
Participation Index: 1.962.024
Media Index: 1.232.339
Communication Index: 1.555.300
Community Index:1.553.846
Compared to the brand reputation index of 3.777.290 in December 2020, it rose 66,88% in January 2021.
4. BTS JUNGKOOK
@bts_official_bighit 순간이동! 🐰##BTS ##방탄소년단 Dance ‘Dynamite’ with Jung Kook ##Dance_Dynamite ##BTS_Dynamite
♬ Dynamite – BTS
Brand Index: 6.278.503
Participation Index: 743.790
Media Index: 1.762.704
Communication Index: 1.888.360
Community Index: 1.883.650
Compared to the brand reputation index of 5.305.329 in December 2020, it rose 18,34% in January 2021.
5. BTS SUGA
Brand Index: 5.962.089
Participation Index: 1.269.908
Media Index: 1.397.052
Communication Index: 1.359.994
Community Index: 1.935.135
Compared to the brand reputation index of 4.257.158 in December 2020, it rose 40,05% in January 2021.
Top 30 KPop Boy Group Member Brand Reputation Rankings
1 BTS Jimin
2 BTS V
3 ASTRO Cha Eun Woo
4 BTS Jungkook
5 BTS Suga
6 BTS Jin
7BTS RM
8 TVXQ Yunho
9 BTS J-Hope
10 Highlight Yang Yoseob
11 EXO Baekhyun
12 Super Junior Sungmin
13 AB6IX Lee Dae Hwi
14 AB6IX Park Woo Jin
15 AB6IX Kim Dong Hyun
16 AB6IX Jeon Woong
17 EXO Kai
18 NCT Jaehyun
19 NCT Jungwoo
20 VIXX Ravi
21 TXT Soobin
22 TXT Yeonjun
23 NCT Doyoung
24 NCT Mark
25 TXT Beomgyu
26 SHINee Taemin
27 The Boyz Hyunjae
28 NCT Haechan
29 TXT Taehyun
30 NCT Jeno
TOP 100 KPop Boy Group Member Popularity & Brand Reputation Rankings in December 2020
From number 31 – 100:
31 BTOB Seo Eunkwang
32 GOT7 Park Jin-young
33 NCT Jisung
34 SEVENTEEN Wen Junhui
35 NU’EST Hwang Min-Hyun
36 MONSTA X Shownu
37 GOLDEN CHILD Bong Jae-Hyun
38 THE BOYZ Juyeon
39 BTOB Lee Chang-sub
40 GOT7 Kim Yugyeom
41 SHINHWA Jun Jin
42 Monsta X Minhyuk
43 NCT Renjun
44 SEVENTEEN Yoon Jeonghan
45 EXO D.O.
46 SUPER JUNIOR Kyuhyun
47 VICTON Choi Byung-chan
48 EXO Xiumin
49 THE BOYZ New
50 NCT Taeyong
51 Monsta X Jooheon
52 SF9 Chan-hee
53 SEVENTEEN Min-Gyu
54 SEVENTEEN S.Coups
55 NCT Jaemin
56 BTOB Yook Sungjae
57 GOT7 Mark
58 HIGHLIGHTYoon Doo-jun
59 INFINITE L
60 SEVENTEEN Hoshi
61 THE BOYZ Eric
62 SEVENTEEN Wonwoo
63 EXO Chanyeol
64 THE BOYZ Younghoon
65 NU’EST Baekho
66 THE BOYZ Sun Woo
67 TREASURE Bang Ye-dam
68 INFINITE Kim Sung-kyu
69 SEVENTEEN Seungkwan
70 MONSTA X Kihyun
71 NCT Ten
72 NCT Johnny
73 TXT Huening Kai
74 SF9 Rowoon
75 SHINee Minho
76 Monsta X Hyungwon
77 SUPER JUNIOR Shindong
78 NCT Chenle
79 CRAVITY Jungmo
80 CRAVITY Min-hee
81 SEVENTEEN Woozi
82 WINNER Song Min-ho
83 MONSTA X IM
84 NCT WINWIN
85 BTOB Lee Minhyuk
86 TVXQ Changmin
87 CRAVITY Hyeongjun
88 SUPER JUNIOR Leeteuk
89 CRAVITY Wonjin
90 NU’EST JR
91 SEVENTEEN Joshua
92 BIG BANG Taeyang
93 HIGHLIGHT Lee Gi-Kwang
94 VICTON Han Seung-Woo
95 CRAVITY Taeyoung
96 NCT Taeil
97 ASTRO Moon Bin
98 VICTON Heo Chan
99 ASTRO MJ
100 NCT YUTA
Is your favorite KPop boy group member on the list?
Source: Rekorea
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Jimin, the King of Kpop!