January 2021 KPop Boy Group Member Brand Reputation Rankings

The Korean Business Research Institute has published the Top 100 KPop Boy Group Member Popularity & Brand Reputation Rankings for January 2021.

As cited from Rekorea, “The Brand Reputation Index is an index that extracts a big data of a brand and analyzes it by consumer behavior. Then classifies and weights it into participation value, communication value, media value, and social value. Brand reputation analysis can help you to find out who, where, how, and why talking about your brand.”

KPop Boy Group Member Popularity & Brand Reputation Rankings in January 2021

For the analysis, the institute has collected big data of 125.767.133 brand reputation of 653 Kpop boy group members from December 16, 2020, to January 16, 2021. Moreover, compared to the 121.983.511 big data of Kpop boy group member brand-reputation in December 2020, it increased by 0,95%.

As a result of the analysis, BTS Jimin is still at the #1 rank. #2 is BTS V, and ASTRO Cha Eun Woo at #3, followed by BTS Jungkook at #4 and BTS Suga at #5.

Moreover, the results of the high-ranking keyword analysis associated with BTS are “Christmas Love,” “Jungin, I’m sorry,” and “Filter.” In addition to this, the words “chosen,” “gift,” and “join” are the highest-ranking related terms. Additionally, the group’s positive-negative analysis has positive reactions of 89.20%.

Top 5 KPop Boy Group Member Brand Reputation Rankings

1. BTS Jimin

@bts_official_bighit

Flowers for ARMY ?? ##BTS ##방탄소년단 ##LifeGoesOn by Jimin

♬ Life Goes On – BTS

Brand Index: 6.733.150

Participation Index: 1.117.444

Media Index: 1.995.789

Communication Index: 1.741.276

Community Index: 1.878.642

Compared to the brand reputation index of 7.180.413 in December 2020, it fell 6,23% in January 2021.

2. BTS V

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A post shared by BTS official (@bts.bighitofficial)

Brand Index: 6.305.855

Participation Index: 1.582.107

Media Index: 2.068.628

Communication Index: 1.377.345

Community Index: 1.277.775

Compared to the brand reputation index of 5.552.753 in December 2020, it rose 13,56% in January 2021.

3. ASTRO CHA EUN WOO

Brand Index: 6.303.509

Participation Index: 1.962.024

Media Index: 1.232.339

Communication Index: 1.555.300

Community Index:1.553.846

Compared to the brand reputation index of 3.777.290 in December 2020, it rose 66,88% in January 2021.

4. BTS JUNGKOOK

@bts_official_bighit

순간이동! ?##BTS ##방탄소년단 Dance ‘Dynamite’ with Jung Kook ##Dance_Dynamite ##BTS_Dynamite

♬ Dynamite – BTS

Brand Index: 6.278.503

Participation Index: 743.790

Media Index: 1.762.704

Communication Index: 1.888.360

Community Index: 1.883.650

Compared to the brand reputation index of 5.305.329 in December 2020, it rose 18,34% in January 2021.

5. BTS SUGA

Brand Index: 5.962.089

Participation Index: 1.269.908

Media Index: 1.397.052

Communication Index: 1.359.994

Community Index: 1.935.135

Compared to the brand reputation index of 4.257.158 in December 2020, it rose 40,05% in January 2021.

Top 30 KPop Boy Group Member Brand Reputation Rankings

1 BTS Jimin

2 BTS V

3 ASTRO Cha Eun Woo

4 BTS Jungkook

5 BTS Suga

6 BTS Jin

7BTS RM

8 TVXQ Yunho

9 BTS J-Hope

10 Highlight Yang Yoseob

11 EXO Baekhyun

12 Super Junior Sungmin

13 AB6IX Lee Dae Hwi

14 AB6IX Park Woo Jin

15 AB6IX Kim Dong Hyun

16 AB6IX Jeon Woong

17 EXO Kai

18 NCT Jaehyun

19 NCT Jungwoo

20 VIXX Ravi

21 TXT Soobin

22 TXT Yeonjun

23 NCT Doyoung

24 NCT Mark

25 TXT Beomgyu

26 SHINee Taemin

27 The Boyz Hyunjae

28 NCT Haechan

29 TXT Taehyun

30 NCT Jeno

TOP 100 KPop Boy Group Member Popularity & Brand Reputation Rankings in December 2020

From number 31 – 100:

31 BTOB Seo Eunkwang

32 GOT7 Park Jin-young

33 NCT Jisung

34 SEVENTEEN Wen Junhui

35 NU’EST Hwang Min-Hyun

36 MONSTA X Shownu

37 GOLDEN CHILD Bong Jae-Hyun

38 THE BOYZ Juyeon

39 BTOB Lee Chang-sub

40 GOT7 Kim Yugyeom

41 SHINHWA Jun Jin

42 Monsta X Minhyuk

43 NCT Renjun

44 SEVENTEEN Yoon Jeonghan

45 EXO D.O.

46 SUPER JUNIOR Kyuhyun

47 VICTON Choi Byung-chan

48 EXO Xiumin

49 THE BOYZ New

50 NCT Taeyong

51 Monsta X Jooheon

52 SF9 Chan-hee

53 SEVENTEEN Min-Gyu

54 SEVENTEEN S.Coups

55 NCT Jaemin

56 BTOB Yook Sungjae

57 GOT7 Mark

58 HIGHLIGHTYoon Doo-jun

59 INFINITE L

60 SEVENTEEN Hoshi

61 THE BOYZ Eric

62 SEVENTEEN Wonwoo

63 EXO Chanyeol

64 THE BOYZ Younghoon

65 NU’EST Baekho

66 THE BOYZ Sun Woo

67 TREASURE Bang Ye-dam

68 INFINITE Kim Sung-kyu

69 SEVENTEEN Seungkwan

70 MONSTA X Kihyun

71 NCT Ten

72 NCT Johnny

73 TXT Huening Kai

74 SF9 Rowoon

75 SHINee Minho

76 Monsta X Hyungwon

77 SUPER JUNIOR Shindong

78 NCT Chenle

79 CRAVITY Jungmo

80 CRAVITY Min-hee

81 SEVENTEEN Woozi

82 WINNER Song Min-ho

83 MONSTA X IM

84 NCT WINWIN

85 BTOB Lee Minhyuk

86 TVXQ Changmin

87 CRAVITY Hyeongjun

88 SUPER JUNIOR Leeteuk

89 CRAVITY Wonjin

90 NU’EST JR

91 SEVENTEEN Joshua

92 BIG BANG Taeyang

93 HIGHLIGHT Lee Gi-Kwang

94 VICTON Han Seung-Woo

95 CRAVITY Taeyoung

96 NCT Taeil

97 ASTRO Moon Bin

98 VICTON Heo Chan

99 ASTRO MJ

100 NCT YUTA

Is your favorite KPop boy group member on the list?

Source: Rekorea

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