Actress Honey Lee Leads January 2024 Korean Movie Star Brand Reputation Rankings

The Korean Business Research Institute has recently disclosed the latest brand reputation rankings for the most popular Korean movie actor and actresses. Discover the top 50 Korean movie star brand reputation rankings for January 2024, showcasing the remarkable talent of beloved Korean actors and actresses.

January 2024 Top 50 Korean Movie Star Brand Reputation Rankings

The Korean Business Research Institute collected data from December 16 to January 16, 2023, extracting 135,161,407 big data points from 50 well-known Korean movie star brands. This data included their performances in TV series, films, and OTT content. Compared to the data collected in December 2023, the number decreased by 4.40% from 141,378,094 data points.

The Institute thoroughly analyzed these data points to evaluate the brand reputation index and consumer behavior. The analysis assessed consumer engagement, media coverage, communications, and community awareness indexes. Based on these brand reputation indexes, the Institute determined the movie star rankings for December.

According to the analysis, actress Honey Lee claimed the top spot as the month’s most popular Korean movie star. Following close behind, actor Jung Woo Sung secured the second position, while actor Hwang Jung Min stayed in the third place. Rounding out the top five, actors Ryu Joon Yeol took the fourth and fifth place, respectively. These actors and actresses gained significant popularity in January 2024.

Top 5 Korean Movie Stars

1. Honey Lee

Actress Honey Lee, who currently stars in the historical drama “Knight Flower,” claimed first place in this month’s movie star rankings. Honey Lee’s brand analysis reveals impressive rankings across various indices as follows:

• Participation Index: 625,726
• Media Index: 1,296,402
• Communication Index: 1,411,333
• Community Index: 1,212,229

Honey Lee’s January brand reputation index scored 4,545,690. Her brand reputation has skyrocketed by a staggering 493.88% compared to December.

According to the keyword analysis of Honey Lee, popular phrases such as “Alienoid,” “Min Gae In,” and “Knight Flower” ranked highly. Additionally, her related terms with the highest rankings included “trustworthy,” “delicious,” and “glamorous.” Moreover, the positivity-negativity analysis of Honey Lee’s brand reached 84.23 percent positive reactions.

2. Jung Woo Sung

Actor Jung Woo Sung, who starred in the romantic Kdrama “Tell Me That You Love Me,” dropped to the second position. Jung Woo-sung’s brand analysis reveals the following indices:

• Participation Index: 1,580,857
• Media Index: 938,739
• Communication Index: 975,147
• Community Index: 988,846

Jung Woo Sung’s January brand reputation index scored 4,483,589. However, compared to December, his brand reputation has experienced a 51.95% decline.

3. Hwang Jung Min

The “Spring In Seoul” star, Hwang Jung-min, remained in third place. The actor’s brand analysis reveals the following indices:

• Participation Index: 888,279
• Media Index: 1,173,678
• Communication Index: 1,040,231
• Community Index: 1,080,953

Hwang Jung Min’s brand reputation index scored 4,183,141. Compared to December, there was a 44.18% decrease in brand reputation.

4. Ryu Joon Yeol

Actor Ryu Jun Yeol, who returned to the big screen with “Alienoid 2,” rose to the fourth place. Ryu Jun Yeol’s brand analysis reveals a remarkable improvement in indices as follows: 

• Participation Index: 510,168
• Media Index: 1,299,550
• Communication Index: 1,192,357
• Community Index: 1,177,620

Ryu Jun Yeol’s January brand reputation index scored 4,179,695, marking an impressive 73.40% growth compared to December.

5. Im Si Wan

Actor Im Si Wan, who leads in “Boyhood” Kdrama, rose to fifth place this month. The actor’s brand analysis reveals steady progress as follows:

• Participation Index: 826,753
• Media Index: 817,933
• Communication Index: 1,296,427
• Community Index: 1,084,316

Im Si Wan’s brand reputation index reached 4,025,429 this month. While the increase is modest at 0.37%, it shows a positive trend compared to December.

Top 50 Korean Movie Stars

1. Honey Lee
2. Jung Woo Sung
3. Hwang Jung Min
4. Ryu Jun Yeol
5. Im Si Wan
6. Jung Hae In
7. Park Seo Joon
8. Kim Tae Ri
9. Go Yoon Jung
10. Gong Hyo Jin
11. Kim Yoon Seok
12. Lee Byung Hun
13. Lee Young Ae
14. Kim Hye Soo
15. Song Ha Yoon
16. Lee Je Hoon
17. Seo In Guk
18. Lee Jung Jae
19. Han Hyo Joo
20. Cho Yi Hyun
21. Jo In Sung
22. Park Bo Young
23. Lee Sung Min
24. Lee Yi Kyung
25. Go Min Si
26. Kim Nam Gil
27. Da Eun
28. Ma Dong Seok
29. Lee Jong Suk
30. Ji Seung Hyun
31. Kim Dong Wook
32. Gong Yoo
33. Lee Beom Soo
34. Lee Joon Hyuk
35. Cho Jin Woong
36. Park Sung Woong
37. Jo Jung Suk
38. Son Suk Ku
39. Lee Seo Jin
40. Han Ji Min
41. Lee Jin Wook
42. Song Joong Ki
43. Kim Eui Sung
44. Kim Ji Young
45. Ha Jung Woo
46. Cha Tae Hyun
47. Park Byung Eun
48. Nam Joo Hyuk
49. Park So Dam
50. Choi Min Sik

Have you spotted your beloved movie star on the list? Please let us know in the comments section who your favorite is!

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Source: Brikorea