Yoo Jae Suk Leads January Variety Star Brand Reputation Rankings

On January 1, the Korean Business Institute published January variety star brand reputation rankings for the most popular Korean entertainers and broadcasters. As a result, Yoo Jae Suk, Jun Hyun Moo, Shin Dong Yup, Kim Jong Kook, and Lee Sang Min dominated the top 5 on the variety stars list. Let’s look at the top 50 Korean variety star brand reputation rankings in January 2023 below.

Yoo Jae Suk Leads January Variety Star Brand Reputation Rankings

The Korean Business Research Institute has analyzed 46,376,052 Korean entertainers’ brand big data from December 1, 2022, to January 1, 2023. However, compared to 45,816,832 entertainers brand big data in December 2022, it increased by 1.22 percent.

As a result, Yoo Jae Suk, Jun Hyun Moo, Shin Dong Yup, Kim Jong Kook, and Lee Sang Min dominated the top five Korean variety star brand reputation rankings in January 2023.

Yoo Jae Suk, the host of “You Quiz on the Block,” ranked first on the December list. The Daesang winner at the 2022 SBS Entertainment Awards earned a brand reputation index of 3,305,504, which rose by 20.03 percent since December. In the keyword analysis, Yoo Jae Suk’s top-ranking phrases were “Running Man,” “You Quiz,” and “Excuse.” 

Meanwhile, according to the link analysis, his top rankings for related terms were “Congratulations,” “Suspicious,” and “Challenge.” In addition, Yoo Jae Suk received 85.57 percent of positive reactions in the positivity-negativity analysis.

​In second place was Jun Hyun Moo, with a brand reputation index of 2,162,063. His brand value has increased by 71.70 percent since last month. The I Live Alone host recently received his second Daesang from the 2022 MBC Entertainment Awards. 

Next, in the third position on the list, there was Shin Dong Yup. This month, he earned a brand reputation index of 2,032,058, marking an impressive increase of 113.10 percent since December. In addition, the Immortal Songs host recently received his third Daesang from the 2022 KBS Entertainment Awards.

Remained at No. 4 on the list since November, there was Kim Jong Kook. This month, the famous entertainer’s brand reputation index scored 1,873,221, marking an increase of 12.01 percent since last month. Finally, Lee Sang Min ranked fifth with a brand reputation index of 1,849,815, which rose by 48.55 percent since December.

January Korean Variety Star Brand Reputation Rankings

1. Yoo Jae Suk
2. Jun Hyun Moo
3. Shin Dong Yup
4. Kim Jong Kook
5. Lee Sang Min
6. Ahn Jung Hwan
7. Kim Min Kyung
8. Tak Jae Hoon
9. Kim Sung Joo
10. Lee Kyung Kyu
11. Kang Ho Dong
12. Jo Se Ho
13. Kim Joon Ho
14. Park Myung Soo
15. Kim Gura
16. Ji Suk Jin
17. Seo Jang Hoon
18. Kim Jong Min
19. Song Eun Yi
20. Hong Hyun Hee
21. Park Na Rae
22. Kim Shin Young
23. HaHa
24. Super Junior’s Kim Heechul
25. Lee Chun Soo
26. Jeong Jun Ha
27. Kim Sook
28. Lee Dong Gook
29. Kim Dong Hyun
30. Lee Soo Geun
31. Park Mi Sun
32. Jang Doyeon
33. Song Ji Hyo
34. Lee Young Ja 
35. Kim Young Chul
36. Sechs Kies’s Eun Ji Won
37. Lee Guk Joo
38. Cha Tae Hyun 
39. Yang Se Hyung
40. Shin Bong Sun
41. Moon Se Yoon
42. Kim Gook Jin
43. Jung Hyung Don
44. Kim Jun Hyun
45. Kim Byung Man
46. Kim Yong Man
47. Ahn Young Mi
48. Yang Se Chan
49. Hyun Joo Yup
50. Im Won Hee

Is your favorite Korean entertainer make it on the top list?

Stay with Kpoppost for the next Korean variety star brand reputation rankings, and follow our Telegram channel, Instagram, Facebook, and Twitter for more Korean entertainment updates!

More to read about Korean variety stars and shows:

• MBC Entertainment Awards 2022 Winners 
• Kickstart Your New Year with tvN Programs in January 2023
• KBS Entertainment Awards 2022 Winners
• SBS Entertainment Awards 2022 Winners
• Lee Seung Gi to Host PEAK TIME – JTBC New Survival Audition Show

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