It’s a massive day for pop music fans! BLACKPINK’s Jennie has officially unveiled her highly anticipated solo album, “Ruby,” marking a major milestone in her career. Released alongside Lady Gaga’s long-awaited Mayhem, Ruby is set to make waves in the industry. Her newly released single “Like JENNIE” captures the essence of her fearless artistry.
‘Like JENNIE’: A Bold and Unapologetic Sound
Jennie has consistently showcased her versatility. “Like JENNIE” is no exception. The track pulsates with high-energy electronic beats, layered with hints of Brazilian funk that create an unrelenting sonic whirlwind. The rap verses seamlessly blend into the chaotic yet exhilarating instrumental, lending an edge reminiscent of M.I.A.’s unique, genre-blending sound.
At just over two minutes long, the song is a whirlwind of sound and attitude, packed with self-assurance and infectious energy. While the central hook may be divisive—some find it a fun, playful earworm while others see it as repetitive—the track’s bold approach undeniably sets the stage for an eclectic and adventurous album. Like JENNIE isn’t just a song; it’s a manifesto of self-expression and confidence.
Within less than 20 hours, “Like Jennie” has been played more than 400k times on Spotify and more than 7.5 million views on YouTube.
JENNIE and Spotify Hosted ‘Rubify’ Listening Party
Ahead of Ruby’s official launch, JENNIE partnered with Spotify to create an exclusive, immersive experience for 200 of her most dedicated fans. The Rubify listening party, held in Seoul on February 27. The event gave attendees an intimate look into the heart and soul behind Ruby.
During the event, JENNIE introduced her album, sharing emotional anecdotes about the creative journey leading to its production. Inspired by Shakespeare’s “seven stages of life,” the album explores themes of innocence, love, power, reflection, and legacy. Through this deeply personal lens, Ruby serves as a theatrical unveiling of JENNIE’s solo identity.
“This album means everything to me—it’s my story, told through my voice and my vision. The concept of play, with curtains revealing each new chapter of my career, felt like the perfect way to introduce myself as a solo artist.”
JENNIE
Beyond the music, fans at Rubify stepped into JENNIE’s artistic world through a meticulously curated Spotify experiential zone. Designed to bring Ruby’s themes to life, this space featured picturesque photo spots, exclusive giveaways, and limited-edition Rubify merchandise for lucky attendees.
JENNIE’s Global Impact on Spotify
JENNIE’s solo success has been nothing short of extraordinary. With over 40 million monthly Spotify listeners, she continues cementing her status as a global pop powerhouse. Her pre-release tracks, “Love Hangover (feat. Dominic Fike)” and “ExtraL (feat. Doechii),” made impressive debuts, breaking into Spotify’s Global Daily Top Songs chart upon release.
Spotify has amplified JENNIE’s music across major editorial playlists, including K-Pop ON! and Today’s Top Hits. And the celebration doesn’t stop here—fans can look forward to even more exclusive Ruby content dropping on Spotify’s K-Pop ON! Video Podcast channel on March 10.
“JENNIE’s solo journey has been incredible to watch. Ruby is already proving to be a defining milestone, and we were honored to bring her passionate fans together for this special event. At Spotify, we remain committed to supporting Korean artists by providing them a global platform and fostering deeper connections with their fans.”
Jungjoo Park, Spotify’s Head of Music South Korea.
Of the 200 attendees at Rubify, 100 were personally invited through a Spotify social media campaign designed to give her most devoted fans an unforgettable experience. This level of engagement underscores JENNIE’s impact—not just as an artist but as a global phenomenon uniting fans worldwide.
The Future of JENNIE’s Solo Era
With “Ruby” now out in the world, JENNIE is poised to redefine her place in the music industry. Whether through genre-blending tracks like Like JENNIE, deeply introspective songwriting, or her unwavering commitment to artistic evolution, one thing is clear—JENNIE’s solo era is here to stay, and it’s as bold and dynamic as ever.
Don’t you think so too? Share your thoughts in the comment section below.
Now, enjoy the addictive “Like Jennie”:
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The song is repetitive - in a good way that I love it