On July 17, the Korean Business Research Institute revealed the latest top 100 Korean movie star brand reputation rankings for July 2024, with actor Lee Jung Jae leading the list. Discover the most popular Korean actors and actresses in the newest brand reputation rankings for movie stars in July 2024 below.
July 2024 Korean Movie Star Brand Reputation Rankings
The Korean Business Research Institute examined the brand big data of 100 movie actors adored by Korean consumers from June 16 to July 16, 2024. The data encompassed their roles in TV series, movies, and OTT content. They categorized the information connecting consumers and brands to develop a brand reputation algorithm, totaling 181,132,317 data points. This data shows a 15.20% increase from the 157,235,148 data points collected in June.
The institute determined the brand reputation index by extracting brand big data and analyzing consumer behavior. They then categorized the data into participation value, communication value, media value, community value, and social value.
According to big data analysis of movie actors’ brand reputation in July 2024, the top five spots were dominated by Lee Jung Jae, Lee Je Hoon, Uhm Tae Goo, Park Ji Hwan, and Lee Seo Jin.
TOP 5
1. Lee Jung Jae
Actor Lee Jung Jae, who portrays Jedi Master Sol in “Star Wars: The Acolyte,“ secured the top spot in the movie actor brand reputation for July 2024. Lee attained a brand reputation index of 5,810,169 in July, showing a significant increase from the 3,527,332 index in June, marking a substantial 64.72% rise. Below are the specific indexes:
- Participation Index: 388,431
- Media Index: 532,010
- Communication Index: 1,379,256
- Community Index: 3,510,471
Moreover, in link analysis, the institute highlighted the terms “successful,” “appearing,” and “advertising” as the actor’s top related phrases. Additionally, they discovered that the actor’s most popular keywords included “Star Wars,” “Acrolite,” and “World Star.”
2. Lee Je Hoon
Actor Lee Je Hoon, who plays Kyu Nam in the new Korean movie “Escape,” secured the second position in the movie actor brand reputation this month. The actor’s brand reputation index impressively rose by 70.40% from 2,756,585 in June to 4,697,290 in July, with the following indexes:
- Participation Index: 638,941
- Media Index: 838,941
- Communication Index: 1,589,437
- Community Index: 1,629,970
3. Uhm Tae Goo
Actor Uhm Tae Goo, who made a captivating comeback with the rom-com Kdrama “My Lovely Mobster,” claimed the third position this month. His brand reputation index skyrocketed by 451.39%, from 821,920 in June to 4,531,967 in July, with the following indexes:
- Participation Index: 993,753
- Media Index: 934,136
- Communication Index: 1,009,113
- Community Index: 1,594,965
4. Park Ji Hwan
Actor Park Ji Hwan, who shines with his latest captivating role as police officer Choi So Jang in the new movie “Handsome Guys“ following his part in “The Roundup: Punishment,” returned to the big five this month. The actor secured fourth place with a brand reputation index of 4,482,166. It increased from the brand reputation index of 2,483,204 in June, marking an impressive 80.50% rise. The specific indexes are as follows:
- Participation Index: 683,039
- Media Index: 886,882
- Communication Index: 1,026,516
- Community Index: 1,885,729
5. Lee Seo Jin
Actor Lee Seo Jin, who made a comeback with a captivating role as the gangster leader Kim Deuk Pal in “High School Return of a Gangster,” secured the fifth position this month. The star of “Jinny’s Kitchen” achieved a brand reputation index of 4,414,746 in July, a significant increase from the 1,309,269 index in June, marking a remarkable 237.19% rise. The specific indexes are as follows:
- Participation Index: 431,590
- Media Index: 595,705
- Communication Index: 1,315,611
- Community Index: 2,071,840
TOP 100
- Lee Jung Jae
- Lee Je Hoon
- Uhm Tae Goo
- Park Ji Hwan
- Lee Seo Jin
- Ha Jung Woo
- Choi Min Sik
- Lee Byung Hun
- Song Joong Ki
- Go Min Si
- Lee Jung Eun
- Chun Woo Hee
- Go Yoon Jung
- Son Suk Ku
- Lee Sung Min
- Choi Woo Shik
- Hwang Jung Min
- Ma Dong Seok
- Park Seo Joon
- Song Kang Ho
- Gong Seung Yeon
- Wi Ha Joon
- Gang Dong Won
- Yeo Jin Goo
- Sung Dong Il
- Ryu Jun Yeol
- Kim Hye Soo
- Lee Yoo Young
- Jung Woo Sung
- Song Seung Heon
- Lee Hee Joon
- Jo Jung Suk
- Jeon Do Yeon
- Yoo Hae Jin
- Kim Mu Yeol
- Gong Yoo
- Jo In Sung
- Koo Kyo Hwan
- Im Won Hee
- Hyun Bin
- Cho Jin Woong
- Byun Yo Han
- Yoo Ah In
- Kim Tae Ri
- Lee Young Ae
- Lee Joo Young
- Oh Yeon Seo
- Da Eun
- Park Bo Young
- Yoon Chan Young
- Honey Lee
- Uhm Jung Hwa
- Jung Hae In
- Nam Joo Hyuk
- Han Ji Min
- Lee Beom Soo
- Im Si Wan
- Jung Woo
- Han Hyo Joo
- Song Ha Yoon
- Shin Ha Kyun
- Kim Da Mi
- Cho Seung Woo
- Cha Seung Won
- Lee Joon Hyuk
- Jang Dong Gun
- Hong Xa Bin
- Youn Yuh Jung
- Gong Hyo Jin
- Im Soo Jung
- Ryu Seung Su
- Kim Nam Gil
- Cho Yi Hyun
- So Ji Sub
- Lee Dong Hwi
- Jin Seon Kyu
- Yoon Kye Sang
- Kwon Sang Woo
- Lee Yoo Mi
- Cho Yeo Jeong
- Kang Ha Neul
- Ra Mi Ran
- Yoo Ji Tae
- Kim Young Kwang
- Kim Sun Young
- Park So Dam
- Heo Seong Tae
- Jung Ho Yeon
- Yum Jung Ah
- Bae Seong Woo
- Kang So Ra
- Kim Sung Ryung
- Ryu Seung Ryong
- Park Sung Woong
- Hae il Park
- Ahn Sung Ki
- Lee El
- Han Suk Kyu
- Kim Ok Vin
- Bae Doona
Did you see your favorite Korean actor or actress in the rankings? Share in the comments and stay tuned for the next top Korean movie star brand popularity rankings!
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Source: Brikorea
