Jung Hae In Tops the Korean Drama Actor Brand Reputation Rankings for October 2024

On October 9, the Korean Business Research Institute released the latest brand reputation rankings for Korean drama actors, with Jung Hae In topping the list for the second consecutive month. So, which Korean drama actors made it onto the list? Let’s explore the top 50 Korean drama actor brand reputation rankings for October 2024.

October 2024: Top 50 Korean Drama Actor Brand Reputation Rankings

The Korean Business Research Institute extracted 80,762,971 data points regarding the brand reputations of 50 actors appearing in dramas aired from September 9 to October 9, 2024. The institute conducted a consumer behavior analysis by measuring brand participation, media, communication, and community indexes to obtain the actors’ brand reputation index. However, compared to the 68,818,602 data points collected for September, the number increased by 17.36 percent.

According to the analysis results, the top five rankings were 1st Jung Hae In, 2nd Jang Nara, 3rd Jeon Jong Seo, 4th Jung So Min, and 5th Park Shin Hye. See below the top 20 Korean drama actors from August to October 2024.

TOP 5

1. Jung Hae In

This month, actor Jung Hae In, the male lead of  “Love Next Door,” ranked first, marking his second consecutive month at the top of the Korean drama actor rankings. The actor, who continues to captivate audiences with his performances, achieved a brand reputation index of 5,451,970. Based on the analysis, his scores are detailed as follows:

• Participation Index: 1,490,345
• Media Index: 1,335,612
• Communication Index: 1,287,052
• Community Index: 1,338,961

Furthermore, in the link analysis, the actor’s top related terms were “caring,” “good chemistry,” and “precious.”Meanwhile, in the keyword analysis, the institute identified “Love Next Door,” “Jung So Min,” and “Choi Seung Hyo”as the actor’s popular keywords. In addition, the actor received a positive score of 89.54 percent in the positivity-negativity analysis.

2. Jang Nara

Actress Jang Nara, who became the most buzzworthy actress following the conclusion of her latest drama, “Good Partner,” maintained her position in second place. The actress achieved a brand reputation index of 3,772,034, with the following breakdown:

• Participation Index: 561,647
• Media Index: 952,881
• Communication Index: 1,029,633
• Community Index: 1,227,874

3. Jeon Jong Seo

Actress Jeon Jong Seo, who successfully played her role in her first historical action drama, “Queen Woo,” rose to third position this month with a brand reputation index of 3,607,138. Based on the analysis, the actress’s scores are as follows:

• Participation Index: 1,225,739
• Media Index: 1,152,925
• Communication Index: 666,237
• Community Index: 562,237
• Total Brand Reputation Score: 3,607,138

4. Jung So Min

Actress Jung So Min, who took the audience on a roller coaster of emotions in “Love Next Door,” dropped to fourth place this month. She earned a brand reputation index of 3,403,742, with the following details:

• Participation Index: 1,044,272
• Media Index: 662,734
• Communication Index: 876,603
• Community Index: 820,133

5. Park Shin Hye

Actress Park Shin Hye, who recently returned to the small screen with “The Judge from Hell,” rounded out the top five this month. She secured fifth place with a brand reputation index of 2,867,844. Based on the analysis, she achieved the following scores:

• Participation Index: 697,168
• Media Index: 706,103
• Communication Index: 535,779
• Community Index: 928,794

TOP 50

1. Jung Hae In
2. Jang Nara
3. Jeon Jong Seo
4. Jung So Min
5. Park Shin Hye
6. Shin Min A
7. Park Ju Hyun
8. Nam Ji Hyun
9. Kim Young Dae
10. Kim Jae Joong
11. Kim Ji Eun
12. Ji Seung Hyun
13. Lee Se Young
14. Ji Hyun Woo
15. Im Soo Hyang
16. Kim Jun Han
17. Lee Soon Jae
18. Jung Yu Mi
19. Ji Jin Hee
20. Byun Yo Han
21. Heo Nam Joon
22. Shin Hye Sun
23. Park Seo Joon
24. Son Na Eun
25. Lee Jin Wook
26. Han Chae Young
27. Kim Jae Young
28. Park Ji Hwan
29. Kim Do Hoon
30. Yoon Ji On
31. Geum Sae Rok
32. Ji Chang Wook
33. Uhm Hyun Kyung
34. Yoon Se Ah
35. Lee Sang Yi
36. Kim Jung Hyun
37. Go Bo Gyeol
38. Kim Ji Soo
39. Han Ji Hyun
40. Go Jun
41. Moon Sang Min
42. Park Ji Young
43. Kang Hoon
44. Shin Hyun Been
45. Kim Yong Gun
46. Lee Soo Hyuk
47. Jung Eun Chae
48. Kim Dong Wook
49. Kim Ah Young
50. Lee Joon Hyuk

Is your favorite Korean drama actor included in this month’s top 50 list? Please share with us in the comments, and stay tuned for the following Korean brand popularity rankings.

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Source: Brikorea