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Why Jungkook Chose to Become Calvin Klein Underwear Ambassador + Official Video Ad

Yoonhee Lee by Yoonhee Lee
March 29, 2023
in Boy Groups & Singers, Korean Fashion & Style
0
jungkook calvin klein underwear ambassador

BTS all-rounder golden maknae Jungkook is now the official newest ambassador for Calvin Klein jeans and underwear products. While the official video ad was stunning and impressive, many people wonder why did Jungkook choose Calvin Klein in the first place? Check out the following report for the real complete reason, which Jungkook personally revealed regarding the brand he selected.

Jungkook is the New Brand Ambassador for Calvin Klein Jeans and Underwear with Stunning Video Ad

As the golden maknae of the greatest Kpop act in the world, BTS, Jungkook is one of the world’s most wanted icons for a global brand ambassador. Among the numerous offers he must have accepted from various world-class luxury brands, BTS global sensation maknae Jungkook finally settled his heart to become the brand ambassador for the luxury clothing brand, Calvin Klein.

On March 28 at 9 PM KST, Calvin Klein posted the official inauguration of BTS Jungkook as their newest brand ambassador. On its official website and social media platforms, Calvin Klein announced BTS Jungkook as the official brand ambassador for Calvin Klein jeans and underwear with an iconic tagline: Introducing Jung Kook.

“We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own.

Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”

Jonathan Bottomley, Global Chief Marketing Officer of Calvin Klein.
BTS Jungkook as Calvin Klein’s latest brand ambassador for jeans and underwear products. | CK’s Official Website
BTS Jungkook as Calvin Klein’s latest brand ambassador for jeans and underwear products. | CK’s Official Website

The Real Reason Jungkook Became the Ambassador for Calvin Klein Jeans and Underwear Products

Calvin Klein further collaborated with ELLE Singapore regarding the selection and photoshoot for Jungkook product campaign ad. In addition to posting Jungkook’s photos with Calvin Klein’s products, ELLE Singapore posted a short interview with the global star.

In the interview, the BTS golden maknae elaborated on how he had been a fan of Calvin Klein for a long time. And as he resonates with the heritage and value of Calvin Klein, the partnership will be another exciting approach to connecting with his fans.

View this post on Instagram

A post shared by ELLE SINGAPORE (@ellesingapore)

Still, after all those exciting offers from numerous global luxury brands, why did Jungkook choose to become Calvin Klein ambassador for jeans and underwear? What makes the brand so special for him?

On March 28, Jungkook held a LIVE broadcast where he spent quality time chatting and having fun with his beloved fans. During the broadcast, Jungkook briefly discussed his partnership with Calvin Klein and stated that if anyone were able to look at his underwear collection, most of them would be Calvin Klein.

#Jungkook #JK #Weverse #BTS @BTS_twt
— Jungkook on Weverse live [230328]

🐰: if you really look at my underwear there’s nothing else but calvin klein ˃ᴗ˂pic.twitter.com/IDo5DOY250

— ˗ˏˋ 휴가⁷ ♡̷̷̷⋆*·͜· 💜 ˎˊ˗ (@BTSBBHot100No1) March 27, 2023

That was one of the real reasons why Jungkook chose the brand in the first place.

The BTS maknae further elaborated that when it came to choosing the brand to which he became the ambassador, he wanted to make sure that it was the very brand that he liked the most. Specifically, he stated that he would choose the brand he wore in his daily life and products that he would be willing to go out and buy with his own money.

And Calvin Klein was one of these products.

🎥| 230328 | Jungkook on Weverse Live about his upcoming Calvin Klein Brand Ambassadorship!

🐰: when there is an opportunity for me to be an ambassador, I want to do it with sth I really like, anything that I'd buy & wear with my own money too.pic.twitter.com/Gglh8IOxRm

— TKG | slow (@TheTKGlobal) March 27, 2023

Jungkook’s Video and Photoshoot Ad Brought Internet into a Meltdown

Finally, Jungkook video and photoshoot ad for Calvin Klein sent fans and the internet into a meltdown. Showing his lean abs and waist with a six-pack that many would consider similar to the symbol of BTS fandom, ARMY, Jungkook exuded both charisma and sexiness that no other brand ambassadors had ever shown before.

Some would say that Jungkook’s video and photoshoot ad is the biggest campaign act for Calvin Klein with millions of engagements in such a short time.

View this post on Instagram

A post shared by Calvin Klein (@calvinklein)

So, what do you think about this world-class iconic combo? Feel free to share your thoughts in the comments, and stay with Kpoppost Instagram, Facebook, Twitter, and Telegram channel for more updates.

Meanwhile, here’s the official video ad of Calvin Klein, featuring their newest ambassador for jeans and underwear products, Jungkook.

More about Kpop and Kdrama:

  • BTS & BTS ARMY Win Awards at the iHeartRadio Music Awards 2023
  • 5 Kpop Songs with Different Choreography for Each Chorus
  • EXO Sehun Expressed Anger Against Rumored Girlfriend & Pregnancy 
  • Fans Are Falling for Jimin’s “Like Crazy” Challenge TRAP
  • “The Glory” Inspired These Real-Life School Bullying Victims to Take Actions

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Tags: BTS JungkookCalvin Klein
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