What if a makeup station became a battlefield? In Coupang Play’s brand-new Korean variety show, “Just Makeup,” sixty makeup artists battle with brushes and palettes as their weapons in a massive makeup station. This unscripted series pits skill against creativity unlike any other. Read more about “Just Makeup.” This Korean variety show might just become your next obsession.
“Just Makeup”: Korean Variety Show That Turns Beauty into Battle
Coupang Play’s brand-new variety show, “Just Makeup,” is a bold Korean variety show. It combines makeup artistry and a survival competition.
The show features sixty makeup artists from South Korea. Each week, they face challenging missions with various creative themes and elimination rounds. The show will crown the best beauty guru who successfully completes the challenges to the final round.
Whether you love makeup, dream of makeup artistry, or simply crave vibrant Korean cultural entertainment, this variety show is for you!
The Concept: Makeup + Survival + Stories
This show is not a simple tutorial show. It is a pure survival show for makeup artists. Co-directed by Sim Woo-jin and Park Sung-hwan, “Just Makeup” is entirely unscripted.
Each week brings a new mission. The contestants might create a signature look, tackle a theme-based challenge, or enter a mirror battle. Judges evaluate their technique, creativity, and emotional resonance.
The participants drop out over time. Only the strongest remain. But what makes it special is the mix. You don’t just see skill; you see personal stories, pressure, and growth.
The Host – Lee Hyori Returns to Competition Stage
The show is hosted by Lee Hyori, an iconic singer and longtime TV star. This marks her return to a competition format after 16 years since “Superstar K.”
She admits survival shows are tough. However, her presence adds warmth, wit, and credibility. Her hope? To give hidden makeup artists the spotlight they deserve.
The Participants & Their Diversity
There are sixty makeup artists in the show. They include veterans, shop owners, and social media influencers in the beauty industry. Some are behind-the-scenes makeup artists who are rarely recognized.
From the beginning, the artists showcase their incredible range of styles. You’ll see everything from simple, natural looks to bold drag and fusion styles.
If you love Korean beauty, you’ll see familiar faces, including creators with millions of followers, Cheongdam-dong studio artists, and global K-beauty icons.
The Judges Who Shape the Decisions
There are four judges in this Korean beauty survival show. They are:
- Jung Saem Mool – legendary name in K-beauty, founder and innovator.
- Seo Ok – celebrated makeup artist with over 30 years of experience.
- Risabae (Lee Sa-bae) – popular beauty creator and influencer.
- Lee Jin-soo – a makeup master linked with AmorePacific.
They cover every style, from daily beauty to dramatic editorial makeup. Seo Ok herself confessed she felt nervous and emotional seeing the passion in the contestants. Jung Saem Mool, meanwhile, praised their imagination, calling it “art in motion.”
Release, Schedule & Viewing Info
Korean variety show “Just Makeup” premiered on October 3, 2025, on Coupang Play. Episodes drop every Friday at 8:00 PM (KST).
International fans can now enjoy six episodes that premiered on October 10 on Prime Video, making it an ideal weekend binge for beauty enthusiasts.
Why You Should Watch “Just Makeup”
In “Just Makeup,” you’ll find endless inspiration and learning as top artists create extraordinary looks under pressure, showing how technique and emotion can merge into art.
Each episode is filled with emotional stories, where contestants pour their hearts and colors into every brushstroke. The fresh format keeps you hooked. It’s rare to see a beauty survival show where the stakes feel this real.
At the same time, the series puts the K-beauty spotlight back on center stage, reminding you why Korean trends continue to lead the world.
And visually? It’s a feast for the eyes, bursting with color, creativity, and courage in every frame.
Fun Facts & Behind the Scenes
- Every episode hides small surprises. This makes the show more than a competition. In the “mirror battles,” for example, twin models are used so judges can compare results fairly.
- Themes shift wildly. Expect anything from “Rock Chic” to “Glam Grunge” or “Fusion Orientalism.” This approach keeps the creativity fresh each week.
- As a renowned model and singer, Lee Hyori has known many contestants. This added warmth and connection on set.
- The production itself is massive, with over sixty makeup stations and a bustling team behind the scenes.
Will You Watch?
Whether you’re a makeup artist seeking new motivation, a fan of Korean beauty, or someone who loves watching raw talent shine, “Just Makeup” offers all of that and even more as the brushes speak louder than words, and each stroke tells a story.
Get ready for an emotional journey. This show delivers life-changing makeovers that will touch your heart with stories of hardship and inspire you with incredible acts of generosity.
Will you watch it? Please share your thoughts in the comments!
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