The highly anticipated K-Style Expo: Spring 2025 is back, offering an exclusive virtual business matchmaking event connecting Korean brands with global buyers, influencers, and retailers. This year, the expo takes innovation to the next level, focusing on tech-enhanced Korean Beauty, F&B, and Content/Entertainment products.
What to Expect at K-Style Expo: Spring 2025?
K-Style Expo is a future-forward business platform that helps buyers and sellers discover cutting-edge Korean products and form valuable partnerships. Attendees will have access to:
✅ Virtual Business Matchmaking – Get matched with the right Korean brands and buyers effortlessly.
✅ Live Product Demonstrations – See and experience products before making business decisions.
✅ Expert-Led Discussions – Stay ahead with insights on market trends and technological advancements.
A Game-Changer: Tech-Enhanced Korean Products
K-Style Expo: Spring 2025 brings a fresh approach by merging technology with Korean innovation. This year’s spotlight includes:
💡 K-Beauty – Smart beauty devices, biotech cosmetics, and AI-powered skincare solutions.
🍽 K-F&B – Tech-driven food innovations tailored for modern consumers.
🎬 K-Content/Entertainment – Digital content, immersive experiences, and interactive entertainment.
The expo creates a unique marketplace for buyers seeking the next evolution in industry trends by curating top Korean brands that integrate AI, biotech, and digital solutions.
Our Speakers
Seung Charlie Kim
Seung Charlie Kim will share how technological advancements are revolutionizing the beauty and food & beverage industries, both in Korea and on a global scale.
Seung Charlie Kim is the CEO and Founder of Shukran Korea Inc., where he fosters trade and innovation between Korea and the Middle East. Specializing in AI-driven solutions, he oversees platform development and strategic collaborations. In 2023, he delivered a talk on AI and global business at the Catholic University of Korea.
Hanjong Lee
Han-Jong Lee will discuss how technological innovation is transforming the Korean entertainment industry.
Han-Jong Lee is an accomplished entrepreneur and media strategist with more than 14 years of experience in mobile content, digital platforms, and the creator economy. At Lunar X, he plays a pivotal role in IP investment, content production, and cross-border business development, driving the global expansion of Korean tech startups and digital media initiatives. Holding a Master’s in Filmmaking from the London Film School, he brings a deep understanding of storytelling and OTT production, having contributed to projects like Amazon Prime’s Korean Vibes.
beSUCCESS Media Group: Powering Global Connections
Organized by beSUCCESS Media Group, a leader in startup media and global business matching, K-Style Expo has played a key role in:
- Supporting over 3,000 startups
- Attracting 100+ global investors
- Facilitating KRW 40 billion in investments
Who Should Join?
International Distributors/Resellers/Buyers of Korean Brands
- Discover top Korean beauty, F&B, and entertainment products.
- Experience live product demonstrations before committing to purchases.
- Match with brands that fit your business needs through AI-powered meetings.
- Stay ahead with exclusive insights into K-trends and innovations.
Korean Brand Sellers/Startups/Brand Owners
- Meet global buyers looking for premium Korean products.
- Showcase innovations in a way that builds buyer confidence.
- Expand internationally through long-term business partnerships.
Join K-Style Expo: Spring 2025 & Go Global!
K-Style Expo: Spring 2025 is your gateway to global business success. Whether you’re a buyer looking for the next big trend or a seller ready to expand internationally, K-Style Expo: Spring 2025 is the ultimate platform to connect, discover, and grow.
Register now and be part of the future of K-innovation!
