KHMU Demanded YG Responsibility for Blackpink Lovesick Girls MV

Again, here is another Blackpink MV controversy. The Korean Health and Medical Workers’ Union (KHMU) protested against Blackpink Lovesick Girls MV. KHMU pointed out nurse outfit worn by Jennie as a ‘blatant sexual objectification and a derogatory portrayal of nurses.’

A nurse is a Medical Professional

According to media reports, the KHMU criticized a scene where Jennie dresses as a nurse in Lovesick Girls MV. They said that the nurse outfit in Lovesick Girls MV “far from realistic nurse attire consisting of a hair cap, tight and short skirt, and high heels.”

The union also added that nurses are health care workers and medical professionals. However, they experience such disparaging portrayals and sexual objectification because of some women in that occupational category.

Respect Nurses

Related to Jennie appearance in Lovesick Girls MV, KHMU continued, “Even though nurses have been fighting for a long time to improve this, YG Entertainment sexually objectified nurses in BLACKPINK’s music video.”

Moreover, the union stressed on reminding the public that nurses are still regularly exposed to sexual violence.

KHMU Demands YG Responsibility for Nurse Outfit in Blackpink Lovesick Girls MV

Korean Health and Medical Workers’ Union asked YG Entertainment to take responsible action since Blackpink Lovesick Girls MV are popular and has a significant influence. “This situation gets worse; the more pop culture repeats its distorted image of nurses. Now that BLACKPINK new song is ranked at the top of various global charts, we urge YG Entertainment to take responsible action to match its popularity and influence,” they said.

Netizen’s Response

In response to this Blackpink Lovesick Girls MV controversy, some netizens participate in hashtag campaigns, including ‘#Stop_Sexualizing_Nurses’ and ‘#간호사는코스튬이아니다,’ meaning “A nurse is not a costume” in Korean. Some of the netizens identify themselves as current nurses.

#Stop_Sexualizing_Nurses#간호사는코스튬이아니다#nurse_is_profession
Do you know how much the media’s images of jobs affect the people in the profession?

— 😕총공😕 (@cgcgcg56) October 4, 2020

#Stop_Sexualizing_Nurses
Many Korean nurses r suffering under sexual harassment. J’s outfit is only worn in porn and that won’t help the nurses. Stop protecting slut costumes https://t.co/YNexBbpQHR

— 숀(이브)🍑 (@imitation_eve) October 4, 2020

#Stop_Sexualizing_Nurses
We are mad at sexual objectification on professions
Korean nurses are suffering under many sexual harassment and that outfit didn’t help anything
What foreigners are saying is exactly the same to what Korean men are saying

— 숀(이브)🍑 (@imitation_eve) October 4, 2020

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