What if you could step right into the world of one of Netflix’s biggest hits and live the K-pop dream? The “KPop Demon Hunters” pop-up store Asia tour is turning that fantasy into reality.
Starting in Seoul and traveling to Singapore, Bangkok, Tokyo, and Taipei, this event is more than a merch drop. It’s a full cultural experience. It brings together entertainment, shopping, and community, creating a new way for fans to connect with their favorite story.
Ready to unleash your fandom power? Keep reading to see where, when, and why this pop-up is changing the K-content game.
“KPop Demon Hunters” Pop-Up Store: Asia Tour Cities, Dates & Merch
“KPop Demon Hunters” premiered on Netflix in June 2025. It broke records immediately and became the most-watched film on the platform, with over 300 million views.
The soundtrack, especially the hit song “Golden,” climbed music charts worldwide and earned Grammy nominations. This is not just a film — it’s a cultural wave.
Now, Netflix is changing how fans experience their favorite stories. They created immersive pop-up store events in five major Asian cities: Seoul, Singapore, Bangkok, Tokyo, and Taipei.
The pop-up store tour blends exclusive merchandise, live performances, and Instagram-worthy installations that celebrate K-pop culture and storytelling.
From limited items to vivid sets that bring Rumi’s magical world to life, this isn’t just shopping. It’s a cultural exchange wrapped in K-pop energy.
“KPop Demon Hunters” Pop-Up Tour Cities and Dates
The tour begins in Seoul from December 4 to December 28, 2025, in Seongsu-dong, known for its fashion and youth culture. Seoul sets the stage with neon lights, fierce choreography, and the energy of K-pop and demon stories.
After Seoul, the pop-up tour will travel to four big cities in Asia until January 2026:
- Singapore: December 22, 2025 – January 11, 2026
- Bangkok: December 24, 2025 – January 15, 2026
- Tokyo: December 26, 2025 – January 11, 2026
- Taipei: January 3 – January 18, 2026
Each city is a key hub of vibrant K-pop culture and fandom. Singapore, especially, serves as a regional center, easily accessible to fans from Malaysia, Indonesia, and the Philippines.
Entry to the pop-ups is free but requires booking a timed slot to keep visits smooth and fair. Early access is available for members of the fan community on the b.stage platform, starting November 18, with general reservations opening November 20.
Immersive Fan Spaces and Exclusive Merchandise
These pop-up stores offer so much more than shopping. You can step into interactive spaces inspired by the film’s most loved scenes and themes.
You can fight demons with HUNTR/X in “How It’s Done,” join the fictional idol group Saja Boys for a fun stage moment in the “Soda Pop” zone, step inside Rumi’s cozy room, or even walk across a traditional Hanok-style rooftop just like Rumi and Jinu. Every corner feels like stepping into the movie.
The whole experience mixes storytelling, fashion, music, and fan-centered activities, inviting visitors to live inside the “KPop Demon Hunters” universe for a moment.
And yes, the merch is a big highlight. The exclusive items, featuring clothing, photobooks, keyrings, plush dolls, and photocards inspired by iconic scenes and songs like “Golden” and fan-favorite “Soda Pop,” are made for fans to collect. Each piece lets you bring a little bit of the film into your daily life.
A New Business Model: From Products to Universes
“K-Pop Demon Hunters” represents a significant shift in how entertainment companies perceive success. It shows that the future is not just about selling products. It’s about building something much bigger.
Netflix saw major success with the film and plans to release a sequel in 2029. While waiting, they are keeping the fans’ passion alive through cultural experiences like this.
These pop-ups bring fans and content together, building stronger communities. They create cultural bridges between countries and different groups of people, showing how fandom supports industry growth.
The strategy is brilliant. Pop-up stores can make millions in just weeks. Launching during the holiday season means more foot traffic, more group visits, and longer crowds. In today’s fast digital world, steady attention is everything.
Holiday shoppers seek fun experiences with friends and families, and they tend to spend more money. With five cities, the ripple becomes a regional wave. Each stop fuels the next.
Join the Demon Hunt
The “KPop Demon Hunters” official pop-up is more than a shopping event. It’s a celebration of fandom and the rising global power of Korean culture. Every space is made to create unforgettable memories for fans.
Ready to hunt and seal the Honmoon? Secure your slot to step inside the amazing sets of the “KPop Demon Hunters” pop-up store. Grab the exclusive merchandise, and create the best memories by the end of this year!
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