The rising diva of K-pop 4th generation, LE SSERAFIM, is about to drop the upcoming 5th mini album, “HOT” with groundbreaking songs, tracklist, and—unfortunately an unexpected controversy. While the songs featured in the mini album have all been promising, especially with the involvement of member Huh Yunjin as well as HYBE founder and father of BTS Bang Si Hyuk, one song in particular, “Ash” sparks issues after deemed ineligible of broadcast.
So, what exactly happened with this controversy, and how might it impact LE SSERAFIM’s promotion? Read on to find out in our complete discussion.
LE SSERAFIM Releases Songs & Tracklist for “HOT” Mini Album
LE SSERAFIM has once again showcases their ambition to push creative boundaries with the announcement of 5th mini album, “HOT” songs and tracklist. Set for official launch on March 14 at 1 PM KST, the album boasts five tracks that highlight their evolving musical style and commitment to genre-bending concepts.
Here’s the official tracklist:
- “Born Fire” — A powerful opener that was partially revealed in a teaser trailer.
- “HOT” — The title track, which marks LE SSERAFIM’s first-ever “love song” focus. Infused with elements of rock and disco, “HOT” delivers a passionate message of burning everything for the sake of what one loves—even if the final outcome is uncertain.
- “Come Over” — A collaboration with members of the renowned British band Jungle (Josh Lloyd and Lydia Kitto). This track promises a vintage yet dreamy vibe, uniquely tailored to LE SSERAFIM’s style.
- “Ash” — A controversial track co-composed and co-written by member Huh Yunjin. We will discuss in detail below.
- “So Cynical (Badum)” — Another track that underscores the members’ involvement in the creative process. Huh Yunjin, Kim Chaewon, and Hong Eunchae all contributed, promising a fresh color that showcases LE SSERAFIM’s distinct identity.
“HOT” Mini Album: Brilliant Songs & Tracklist with New Overall Directions
The album’s title track, “HOT,” has also drawn attention for its impressive production credits. Ali Tamposi, known for co-writing hits such as Shawn Mendes and Camila Cabello’s “Señorita,” teamed up with Feli Ferraro, who previously worked on LE SSERAFIM’s “UNFORGIVEN (feat. Nile Rodgers).” Fans and industry watchers anticipate that this collaboration will elevate the musical quality of LE SSERAFIM’s latest title track.
Unlike the previous albums that focus on fearless confrontation to life’s issues, LE SSERAFIM will be showcasing a more vulnerable side this time. They will be focusing on love and conviction while integrating their signature fierce energy.
And while the group has been facing endlesss controversy, LE SSERAFIM is still at the forefront of K-pop’s evolution. Therefore, with “HOT” 5th mini album, the groups will further solidify their place in the industry.
“Ash” Unexpected Controversy: How It Impacts Their Upcoming Promotions
Unfortunately, amid the anticipation for the “HOT” mini album, one of LE SSERAFIM songs, “Ash,” encountered a controversy when it failed KBS’s broadcast review.
According to KBS, the lyrics supposedly “glorify self-harm or contain cruel content that incites aversion through physical and mental abuse.” This ruling then labeled the track “ineligible for broadcast.” It means that they cannot air “Ash” on KBS channels unless changes are made and the song is re-submitted for review.
While these regulations exist to uphold broadcasting standards, the decision surprised many fans and industry observers.
After all, “Ash” holds particular significance because member Huh Yunjin co-wrote and co-composed it, reflecting her growing creative influence in LE SSERAFIM’s music. With “Ash” not serving as the album’s title track, however, there may be limited motivation to modify it for reexamination. As a result, the group may simply proceed with promotional activities centered on “HOT” and the other tracks.
Not only that, but from investors’ standpoint, controversies like this can bring both risks and opportunities. On one hand, any dispute involving eligibility for broadcast might dampen radio and television exposure. On the other, such controversies often spark heightened fan engagement and social media discussion, potentially boosting the group’s profile in the long run.
LE SSERAFIM “HOT” Era: A Fearless Step Forward Amid Controversy
Finally, just like the origin of their name, “I’m fearless,” LE SSERAFIM continues making fearless steps forward. Even with the controversy surrounding “Ash” and HYBE chairman Bang Si Hyuk, LE SSERAFIM 5th “HOT” mini album has created massive buzz on its amazing songs and tracklist, drawing attention not just from fans but also from industry experts and investors.
While the “Ash” controversy may seem like a hurdle, it ultimately highlights the group’s bold artistic direction and willingness to push boundaries.
That is why the upcoming album will ultimately become another crucial test for the group. Will LE SSERAFIM’s bold storytelling enhance their reputation as one of K-pop’s most innovative acts? Or will the public still insist on focusing on all the conflicting issues?
Regardless of the challenges, this 5th mini album offers a glimpse into LE SSERAFIM’s future. It showcases that they are unafraid to take risks and redefine their sound. So, as anticipation builds for their March 14 release, all eyes are on how they will navigate this moment. One way or another, LE SSERAFIM is proving that their passion, artistry, and ambition have no limits.
Don’t you think so too? Please share your thoughts in the comments.
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