July 2021 Variety Show Brand Reputation Rankings

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On July 4, The Korean Business Research Institute has released Top 50 Korean most popular variety show brand reputation rankings for July 2021.

Love Call Center Took the First Place on Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in July 2021

Top 30 Korean Variety Show Brand Reputation Rankings. Photo credit: Brikorea

The Korea Corporate Reputation Research Institute has analyzed 119,655,556 big data of 50 brands of the most popular variety shows from June 4, 2021, to July 4, 2021. Moreover, the analysis consists of customer participation, media coverage, interaction, community awareness, and viewership indexes of 50 popular variety shows. Compared to 167,898,797 big data for variety show brands in June, it decreased by 28.73%.

TV Chosun’s “Love Call Center” topped the Korean variety show brand reputation rankings for July 2021 with a brand reputation index of 6,804,509. The high-ranking phrases on the keyword analysis included “Im Young Woong,” “Lee Chan Won,” and “digital track.”

Further, the highest-ranking related terms included “sing passionately,” “release,” and “battle.” In addition, the program’s positivity-negativity analysis showed positive reactions of 80.75 percent

Further, in second place, there was MBC’s “How Do You Play?” with a brand reputation index of 6,436,633 for this month. Meanwhile, SBS’s “Running Man” took third place, marking its increase of a 28.06 percent increase compared to the previous month with a brand reputation index of 6,433,163 for July.

Top 30 variety show brand reputation rankings from May to July 2021.

Top 5 most popular Korean variety show

1. Love Call Center

Brand Participation Index: 1,047,172
Media Index: 996,535
Communication Index: 1,616,343
Community Index: 1,601,258
Audience Index: 1,543,200
July’s Brand Reputation Index: 6,804,509
Compared to the Brand Reputation Index of 10,012,181 in June, it decreased by 32.04 percent.

2. How Do You Play? (Hangout with Yoo)

Brand Participation Index: 1,807,687
Media Index: 1,260,165
Communication Index: 769,414
Community Index: 1,599,374
Audience Index: 999,994
July’s Brand Reputation Index: 6,436,633
Compared to the Brand Reputation Index of 10,688,883 in June, it decreased by 39.78 percent.

3. Running Man

Brand Participation Index: 1,318,035
Media Index: 1,519,380
Communication Index: 1,342,451
Community Index: 1,561,943
Audience Index: 691,354
July’s Brand Reputation Index: 6,433,163
Compared to the Brand Reputation Index of 5,023,625 in June, it increased by 28.06 percent.

4. Steel Unit

Brand Participation Index: 2,166,582
Media Index: 1,284,746
Communication Index: 1,097,250
Community Index: 1,276,770
Audience Index: 580,243
July’s Brand Reputation Index: 6,405,592
Compared to the Brand Reputation Index of 8,752,596 in June, it decreased by 26.81 percent.

5. Home Alone (I Live Alone)

Brand Participation Index: 1,803,738
Media Index: 1,228,056
Communication Index: 1,060,911
Community Index: 1,176,993
Audience Index: 1,074,067
July’s Brand Reputation Index: 6,343,764
Compared to the Brand Reputation Index of 8,041,735 in June, it decreased by 21.11 percent.