Love Call Center Topped July Variety Show Brand Reputation Rankings

On July 4, The Korean Business Research Institute has released Top 50 Korean most popular variety show brand reputation rankings for July 2021.

Love Call Center Took the First Place on Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in July 2021

The Korea Corporate Reputation Research Institute has analyzed 119,655,556 big data of 50 brands of the most popular variety shows from June 4, 2021, to July 4, 2021. Moreover, the analysis consists of customer participation, media coverage, interaction, community awareness, and viewership indexes of 50 popular variety shows. Compared to 167,898,797 big data for variety show brands in June, it decreased by 28.73%.

TV Chosun’s “Love Call Center” topped the Korean variety show brand reputation rankings for July 2021 with a brand reputation index of 6,804,509. The high-ranking phrases on the keyword analysis included “Im Young Woong,” “Lee Chan Won,” and “digital track.”

Further, the highest-ranking related terms included “sing passionately,” “release,” and “battle.” In addition, the program’s positivity-negativity analysis showed positive reactions of 80.75 percent

Further, in second place, there was MBC’s “How Do You Play?” with a brand reputation index of 6,436,633 for this month. Meanwhile, SBS’s “Running Man” took third place, marking its increase of a 28.06 percent increase compared to the previous month with a brand reputation index of 6,433,163 for July.

Top 5 most popular Korean variety show

1. Love Call Center

• Brand Participation Index: 1,047,172
• Media Index: 996,535
• Communication Index: 1,616,343
• Community Index: 1,601,258
• Audience Index: 1,543,200
• July’s Brand Reputation Index: 6,804,509
• Compared to the Brand Reputation Index of 10,012,181 in June, it decreased by 32.04 percent.

2. How Do You Play? (Hangout with Yoo)

• Brand Participation Index: 1,807,687
• Media Index: 1,260,165
• Communication Index: 769,414
• Community Index: 1,599,374
• Audience Index: 999,994
• July’s Brand Reputation Index: 6,436,633
• Compared to the Brand Reputation Index of 10,688,883 in June, it decreased by 39.78 percent.

3. Running Man

• Brand Participation Index: 1,318,035
• Media Index: 1,519,380
• Communication Index: 1,342,451
• Community Index: 1,561,943
• Audience Index: 691,354
• July’s Brand Reputation Index: 6,433,163
• Compared to the Brand Reputation Index of 5,023,625 in June, it increased by 28.06 percent.

4. Steel Unit

• Brand Participation Index: 2,166,582
• Media Index: 1,284,746
• Communication Index: 1,097,250
• Community Index: 1,276,770
• Audience Index: 580,243
• July’s Brand Reputation Index: 6,405,592
• Compared to the Brand Reputation Index of 8,752,596 in June, it decreased by 26.81 percent.

5. Home Alone (I Live Alone)

• Brand Participation Index: 1,803,738
• Media Index: 1,228,056
• Communication Index: 1,060,911
• Community Index: 1,176,993
• Audience Index: 1,074,067
• July’s Brand Reputation Index: 6,343,764
• Compared to the Brand Reputation Index of 8,041,735 in June, it decreased by 21.11 percent.

Top 50 most popular Korean variety show.

1. Love Call Center
2. How Do You Play? (Hangout With Yoo)
3. Running Man
4. Steel Unit
5. Home Alone (I Live Alone)
6. PPONG School
7. Ask Us Anything
8. Kick a Goal
9. Be My Daughter
10. LOUD
11. My Ugly Duckling
12. Voice King
13. Radio Star
14. You Quiz on the Block
15. The King of Mask Singer
16. The Return of Superman
17. 2 Days & 1 Night Season 4
18. The Manager
19. Buddy into the Wild
20. Immortal Songs
21. Anyway, Go To Work!
22. Gayo Stage
23. Golf King
24. Delicious Guys
25. The Miscellaneous Crime Dictionary
26. Amazing Saturday
27. Baek Jong-won’s Alley Restaurant
28. Trot Magic Wandering Group
29. Combine to Shoot (Let’s Play Basketball)
30. One Hundred Battles
31. Late Night Ghost Talk
32. Law of the Jungle
33. TV Animal Farm
34. Dogs are Incredible Special
35. Save Me! Holmes
36. All The Butlers
37. Boss in the Mirror
38. South Korean Foreigners
39. Don’t be the First one (Number 1)
40. Same Bed, Different Dreams
41. Famous Singers
42. National Singing Contest
43. Delicious Rendezvous
44. The House Detox
45. A Good Day To Go To Market
46. House Husband
47. The Fishermen and the City (City Fisherman)
48. Doomed Marriage
49. Mystic TV: Surprise
50. Stars’ Top Recipe at Fun-Staurant

Is your favorite Korean variety show on the list?

Source: 1

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