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Love Call Center Topped July Variety Show Brand Reputation Rankings

Chian Kim by Chian Kim
July 6, 2021 - Updated on August 8, 2021
in K-Variety, Rankings
1
july 2021 variety show brand reputation rankings

On July 4, The Korean Business Research Institute has released Top 50 Korean most popular variety show brand reputation rankings for July 2021.

Love Call Center Took the First Place on Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in July 2021

july 2021 variety show brand reputation rankings
Top 30 Korean Variety Show Brand Reputation Rankings. Photo credit: Brikorea

The Korea Corporate Reputation Research Institute has analyzed 119,655,556 big data of 50 brands of the most popular variety shows from June 4, 2021, to July 4, 2021. Moreover, the analysis consists of customer participation, media coverage, interaction, community awareness, and viewership indexes of 50 popular variety shows. Compared to 167,898,797 big data for variety show brands in June, it decreased by 28.73%.

TV Chosun’s “Love Call Center” topped the Korean variety show brand reputation rankings for July 2021 with a brand reputation index of 6,804,509. The high-ranking phrases on the keyword analysis included “Im Young Woong,” “Lee Chan Won,” and “digital track.”

Further, the highest-ranking related terms included “sing passionately,” “release,” and “battle.” In addition, the program’s positivity-negativity analysis showed positive reactions of 80.75 percent

Further, in second place, there was MBC’s “How Do You Play?” with a brand reputation index of 6,436,633 for this month. Meanwhile, SBS’s “Running Man” took third place, marking its increase of a 28.06 percent increase compared to the previous month with a brand reputation index of 6,433,163 for July.

july 2021 variety show brand reputation rankings
Top 30 variety show brand reputation rankings from May to July 2021.

Top 5 most popular Korean variety show

1. Love Call Center

  • Brand Participation Index: 1,047,172
  • Media Index: 996,535
  • Communication Index: 1,616,343
  • Community Index: 1,601,258
  • Audience Index: 1,543,200
  • July’s Brand Reputation Index: 6,804,509
  • Compared to the Brand Reputation Index of 10,012,181 in June, it decreased by 32.04 percent.

2. How Do You Play? (Hangout with Yoo)

  • Brand Participation Index: 1,807,687
  • Media Index: 1,260,165
  • Communication Index: 769,414
  • Community Index: 1,599,374
  • Audience Index: 999,994
  • July’s Brand Reputation Index: 6,436,633
  • Compared to the Brand Reputation Index of 10,688,883 in June, it decreased by 39.78 percent.

3. Running Man

  • Brand Participation Index: 1,318,035
  • Media Index: 1,519,380
  • Communication Index: 1,342,451
  • Community Index: 1,561,943
  • Audience Index: 691,354
  • July’s Brand Reputation Index: 6,433,163
  • Compared to the Brand Reputation Index of 5,023,625 in June, it increased by 28.06 percent.

4. Steel Unit

  • Brand Participation Index: 2,166,582
  • Media Index: 1,284,746
  • Communication Index: 1,097,250
  • Community Index: 1,276,770
  • Audience Index: 580,243
  • July’s Brand Reputation Index: 6,405,592
  • Compared to the Brand Reputation Index of 8,752,596 in June, it decreased by 26.81 percent.

5. Home Alone (I Live Alone)

  • Brand Participation Index: 1,803,738
  • Media Index: 1,228,056
  • Communication Index: 1,060,911
  • Community Index: 1,176,993
  • Audience Index: 1,074,067
  • July’s Brand Reputation Index: 6,343,764
  • Compared to the Brand Reputation Index of 8,041,735 in June, it decreased by 21.11 percent.

Top 50 most popular Korean variety show.

july 2021 variety show brand reputation rankings
Top 50 Most Popular Korean Variety Show Brand Reputation Rankings. Photo credit: Brikorea
  1. Love Call Center
  2. How Do You Play? (Hangout With Yoo)
  3. Running Man
  4. Steel Unit
  5. Home Alone (I Live Alone)
  6. PPONG School
  7. Ask Us Anything
  8. Kick a Goal
  9. Be My Daughter
  10. LOUD
  11. My Ugly Duckling
  12. Voice King
  13. Radio Star
  14. You Quiz on the Block
  15. The King of Mask Singer
  16. The Return of Superman
  17. 2 Days & 1 Night Season 4
  18. The Manager
  19. Buddy into the Wild
  20. Immortal Songs
  21. Anyway, Go To Work!
  22. Gayo Stage
  23. Golf King
  24. Delicious Guys
  25. The Miscellaneous Crime Dictionary
  26. Amazing Saturday
  27. Baek Jong-won’s Alley Restaurant
  28. Trot Magic Wandering Group
  29. Combine to Shoot (Let’s Play Basketball)
  30. One Hundred Battles
  31. Late Night Ghost Talk
  32. Law of the Jungle
  33. TV Animal Farm
  34. Dogs are Incredible Special
  35. Save Me! Holmes
  36. All The Butlers
  37. Boss in the Mirror
  38. South Korean Foreigners
  39. Don’t be the First one (Number 1)
  40. Same Bed, Different Dreams
  41. Famous Singers
  42. National Singing Contest
  43. Delicious Rendezvous
  44. The House Detox
  45. A Good Day To Go To Market
  46. House Husband
  47. The Fishermen and the City (City Fisherman)
  48. Doomed Marriage
  49. Mystic TV: Surprise
  50. Stars’ Top Recipe at Fun-Staurant

Is your favorite Korean variety show on the list?

Source: 1

More to read about KVariety & KDrama:

  • 7 Best Korean TV Entertainment – Variety Shows You Must Watch
  • Yoo Jae Suk Leads July Variety Star Brand Reputation Rankings
  • Kim “GYM” Jong Kook YouTube Channel Hits 1M Subscribers & Gold Button in Only 4 Days
  • Hyun Bin, 1st Asia-Pacific Brand Ambassador for Tom Ford Beauty
  • Kim Woo Bin In Talks for a New Netflix Original Drama Series ‘Delivery Knight’
  • Minari Director and Actors Invited to Become New Academy Members
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Tags: Brand Reputation Rankings 2021Korean Variety ShowsVariety Show Brand Reputation Rankings
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