The skyrocketing popularity of “Lovely Runner” shows no signs of stopping, creating a severe syndrome and forming a strong global fandom! This time, “Lovely Runner” Korean drama has cemented its name in history, making its Original Soundtrack (OST) albums fly off the shelf! And yet, apparently, it has created more unexpected issues. So, are you curious about why everyone’s been raving about this album? And how did it become an issue? Let’s dive into the story below!
“Lovely Runner” Korean Drama OST Album Selling Like Hotcakes!
Following the skyrocketing popularity of the Korean drama, the enthusiasm of shipping the two main leads, “Lovely Runner,” has once again broken impressive records. This time, it’s from the drama’s original soundtrack (OST) album.
On June 5, Korean media outlet SPOTV reported that the “Lovely Runner” Korean drama OST album had been rapidly selling like hotcakes! The number recorded in the OST pre-order sales had been impressively increasing, eventually breaking records as the highest sales among all OST albums in history.
“Lovely Runner” OST album features a total of 54 tracks, including 6 Eclipse tracks: “Sudden Shower” and “Run Run,”10 vocal tracks, and 38 scores used in the drama. With such an amazing lineup, fans’ anticipation for the upcoming OST album was already sky-high!
Moreover, what makes this album even more special is the fact that it features the complete version of exclusive songs from “Lovely Runner” star ECLIPSE. Despite being a fictional group, ECLIPSE has developed an impressive reputation among global fans, and the song “Sudden Shower” even recently entered Billboard’s 200 chart!
Exceeding the Production Capacity, Resulting in Unexpected Issues
Due to this massive anticipation from fans, after pre-orders for the “Lovely Runner” OST album started, the initial quantity sold out in an instant.
Not only that but apparently, the demands of the pre-order have exceeded the album’s production capacity. This has then resulted in unexpected issues in the upcoming shipment and distribution.
Therefore, if you are among fans who have pre-ordered the “Lovely Runner” OST album, it is highly likely that you will encounter a delay in your shipment later. This does not only happen to you but also to other fans who placed their pre-orders on the album.
In response to this issue, the “Lovely Runner” production company CJ ENM promised to resolve the problems immediately.
“We are taking measures to ensure that fans can receive the OST album as quickly as possible in response to their immense interest and support.”
CJ ENM.
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Source: SPOTV.
