March 2025 TOP 18 Korean Drama Brand Reputation Rankings

This month, the newly released Korean drama series “Buried Hearts,” starring Park Hyung Sik and Heo Joon Ho, ranked first in the Korean drama brand reputation rankings. Check out the top 18 Korean drama brand reputation rankings for March 2025 by the Korean Business Research Institute.

“Buried Hearts” Tops March 2025 Korean Drama Brand Reputation Rankings

The Korean Business Research Institute conducted a brand consumer analysis using 57,472,607 big data points related to 18 Korean dramas that captivated viewers from February 11 to March 11, 2025. Compared to 103,134,551 drama brand big data collected in February, it decreased by 44.47%.

The analysis focused on five key factors: participation, communication, media, community, and viewership indexes. Consequently, “Buried Hearts,” “Undercover High School,” “Cinderella Game,” “For Eagle Brothers,” and “Melo Movie” emerged as the top five Korean drama rankings in March.

Find below the top dramas that made a list in brand reputation rankings for Korean dramas from January to March 2025.

TOP 5

1. “Buried Hearts”

SBS’s drama “Buried Hearts,“ which was released on February 21, topped the brand reputation rankings for Korean dramas in March. The series earned a brand reputation index of 5,770,644, broken down as follows:

• Participation Index: 2,087,780
• Media Index: 721,365
• Communication Index: 738,501
• Community Index: 839,036
• Viewership Index: 1,383,962

In drama’s link analysis, the institute found that “gripping,” “tense,” and “unconventional” were the most popular terms related to the show. Meanwhile, in the keyword analysis, “Park Hyung Sik,” “Heo Joon Ho,” and “political funds” emerged as the top keywords for the show. Further, in the positivity-negativity, the drama received a positive response of 91.95% from the public. 

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2. “Undercover High School”

Seo Kang Joon’s latest drama, “Undercover High School,“ premiered on February 21 and secured the second spot this month. The show garnered a brand reputation index of 5,533,122, detailed as follows:

• Participation Index: 1,739,238
• Media Index: 847,482
• Communication Index: 1,018,889
• Community Index: 1,099,607
• Viewership Index: 827,906

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3. “Cinderella Game”

This month, “Cinderella Game,” a romantic melodrama that enthralled audiences with its gripping plot, came in third. It earned a brand reputation index of 4,370,241, with the following breakdown:

• Participation Index: 684,748
• Media Index: 929,625
• Communication Index: 848,894
• Community Index: 535,369
• Viewership Index: 1,371,605

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4. “For Eagle Brothers”

Fourth place went to KBS2’s drama “For Eagle Brothers,” which captivated audiences with its plot. The family rom-com drama achieved a brand reputation index of 4,370,121, with the following breakdown:

• Participation Index: 425,009
• Media Index: 609,557
• Communication Index: 420,407
• Community Index: 727,993
• Viewership Index: 2,187,154

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5. “Melo Movie”

Netflix’s original K-drama series “Melo Movie,” which depicts a slow-burning romance between Choi Woo Shik and Park Bo Young, rounded out the top five Korean dramas this month. With the following breakdown, the romantic drama’s brand reputation index was 3,780,385:

• Participation Index: 982,293
• Media Index: 796,198
• Communication Index: 764,180
• Community Index: 519,670
• Viewership Index: 718,044

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TOP 18

1. “Buried Hearts”
2. “Undercover High School”
3. “Cinderella Game”
4. “For Eagle Brothers”
5. “Melo Movie”
6. “The Trauma Code: Heroes on Call”
7. “Friendly Rivalry”
8. “My Dearest Nemesis”
9. “When the Stars Gossip”
10. “The Queen Who Crowns”
11. “My Merry Marriage”
12. “The Witch”
13. “Motel California”
14. “Desperate Mrs. Seonju”
15. “The Potato Lab”
16. “When Life Gives You Tangerines”
17. “Mother and Mom”
18. “Kick Kick Kick Kick”

Is your current watching K-drama on the list? Please share with us in the comments. Find out more about other Korean brand popularity rankings in March 2025 here!

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Source: Brikorea