Kpop girl groups IVE, BLACKPINK, and aespa have maintained their positions in the top three Kpop girl group rankings since November 2024, solidifying their names in the Kpop world. Discover the March 2025 top Kpop girl group brand reputation rankings, featuring this month’s 50 most popular female groups.
IVE Leads March 2025 Kpop Girl Group Brand Reputation Rankings
The Korean Business Research Institute extracted 50,265,719 brand big data points of Kpop girl groups from February 9 to March 9, 2025. However, this figure dropped by 10.36 percent from 56,077,037 brand big data points collected in February 2025.
The institute applied a consumer behavior analysis using the latest brand big data points of Kpop girl groups. In this analysis, they measured the brand’s participation, media, communication, and community indexes to obtain the groups’ brand reputation index and arrange it into rankings for this month.
According to the results of the analysis, IVE, BLACKPINK, aespa, TWICE, and (G)I-DLE secured their position in the top five Kpop girl group brand reputation rankings for March 2025.
Find below the top 30 Kpop girl group rankings from January to March 2025.
TOP 5
1. IVE
Starship Entertainment’s Kpop girl group IVE, who made history as the first Kpop girl group to earn their fifth Perfect All Kill (PAK) with their latest song, “Rebel Heart,” rose to number one this month with a brand reputation index of 6,213,599. It increased by 5.26 percent from a brand reputation index of 5,903,056 in February. Here is the breakdown:
- Participation Index: 353,600
- Media Index: 1,055,659
- Communication Index: 1,719,917
- Community Index: 3,084,423
In IVE’s link analysis, the institute found the terms “record,” “conquer,” and “surpass” to be the group’s most related terms. Meanwhile, in keyword analysis, the group’s most popular keywords were “Rebel Heart,” “ATTITUDE,” and “IVE EMPATHY.” Additionally, the group attained a positive score of 93.98 percent in positivity-negativity analysis, showcasing positive public feedback.
2. BLACKPINK
Girl group BLACKPINK, whose members continue to shine in their solo careers, fell to second place this month. The group’s brand reputation index significantly decreased by 30.26 percent from the previous month. It declined from 7,749,383 in February to 5,404,570 in March 2025. Here is the breakdown:
- Participation Index: 99,960
- Media Index: 851,806
- Communication Index: 1,953,440
- Community Index: 2,499,363
3. aespa
SM Entertainment’s girl group aespa, recently named Group of the Year by Billboard Women in Music 2025, dropped to the third position this month. They earned a brand reputation index of 3,972,981, which fell by 18.43% from 4,870,687 in February to 3,972,981 in March, with the following breakdown:
- Participation Index: 126,888
- Media Index: 495,899
- Communication Index: 1,434,857
- Community Index: 1,915,336
4. TWICE
Kpop girl group TWICE from JYP Entertainment, who made history as the first Kpop girl group with the highest album sales in US history, rose to fourth position in this month’s girl group rankings. However, the group’s brand reputation index saw a 0.43% decrease, declining from 2,441,743 in February to 2,431,268 in March, with the following breakdown:
- Participation Index: 62,288
- Media Index: 981,892
- Communication Index: 662,554
- Community Index: 724,534
5. (G)I-DLE
Kpop girl group (G)I-DLE, who won big at the Hanteo Music Awards 2024, rounded out the top five Kpop girl groups this month. Their brand reputation index increased by 14.76%, from 1,986,825 in February to 2,280,137 in February, with the following breakdown:
- Participation Index: 32,688
- Media Index: 229,528
- Communication Index: 985,570
- Community Index: 1,032,352
TOP 50
- IVE
- BLACKPINK
- aespa
- TWICE
- (G)I-DLE
- Red Velvet
- Oh My Girl
- KiiiKiii
- fromis_9
- Hearts2Hearts
- ITZY
- BABYMONSTER
- Apink
- LE SSERAFIM
- WJSN
- FIFTY FIFTY
- ILLIT
- H1-KEY
- MAMAMOO
- tripleS
- Dreamcatcher
- cignature
- Kep1er
- izna
- BBGIRLS
- Girl’s Day
- KISS OF LIFE
- KATSEYE
- UNIS
- MEOVV
- LOONA
- Rescene
- VIVIZ
- f(x)
- EXID
- woo!ah!
- SPIA
- Girls’ Generation
- Rocket Punch
- Billlie
- CLASS:y
- Weeekly
- NMIXX
- STAYC
- BLACKSWAN
- LIGHTSUM
- Young Posse
- Say My Name
- ICHILLIN
- BadVillain
Is your favorite girl group included in the top 50 this month? Please share with us in the comments. Moreover, do not forget to check out here for other Kpop brand popularity rankings in March 2025.
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Source: Brikorea
