May 2023 Korean Variety Star Brand Reputation Rankings

The Korean Business Research Institute has announced May’s top 50 popular Korean entertainers. Read on for May 2023 Korean variety star brand reputation rankings.

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Top Korean Variety Star Brand Reputation Rankings in May 2023

The Korean Business Research Institute has collected and analyzed 37,647,001 brand big data of 50 Korean Variety stars from April 6 to May 6, 2023. However, compared to 38,667,861 brand big data in April, it decreased by 2.64 percent. As a result, Yoo Jae Suk, Tak Jae Hun, Shin Dong Yup, Kim Jong Kook, and Lee Sang Min ranked in the top five list for this month.

Popular Korean Variety stars in May 2023. | Brikorea.

Korean broadcaster Yoo Jae Suk remained strong in first place in the Korean Variety star list. Although his brand value decreased by 20 percent to 2,340,990 this month, he maintained his position for the fifth consecutive month.

The popular related terms in Yoo Jae Suk’s link analysis were “transform, challenge, and travel.” Meanwhile, the top-ranking phrases of Yoo Jae Suk in the keyword analysis were “Running Man,” “How Do You Play?” and “You Quiz on the Block.” In addition, the star earned a positive ratio of 86.78 percent in the positive-negative analysis.

Tak Jae Hoon rose to second place with a brand value increased by 40.38 to 2,076,114 this month. Shin Dong Yup also rose to third place with a brand value of 2,011,184; it increased by 57.25 percent this month.