After unveiling the event announcement and introducing the global investors and judges, we are thrilled to reveal the selected start-ups. These start-ups have successfully passed our competitive screening process for the K-Style Expo Q3 2025 Investor & Start-up Pitching Event.
They embody the future of K-style, beauty-tech, metaverse gaming, and sustainable innovation, representing the next big wave of entrepreneurship shaping Korea and beyond.
The Selected Start-Ups for K-Style Expo Q3 2025
DeOther (Kent Kim)
A metaverse gaming company that integrates blockchain and e-commerce, DeOther transforms in-game goods into real-world assets. Founded in the USA with development in Korea, it will soon begin beta testing locally before launching globally.
Venus Labs (Jacob Han)
Venus is an AI-powered skincare coach app that offers facial analysis, tailored routines, product scanning, and even a 24/7 intelligent skin advisor. With a global clinic directory and gamified features, Venus helps users make informed skincare choices anytime, anywhere.
MAKEMAKE Inc. (So Kwon Kim)
The creator of SOOO, the world’s first premium swim-care brand, MAKEMAKE, combines patented Korean formulations with sustainability. Recognized as a K-Beauty Innovation Brand 2025, the company achieved a 20x revenue surge in just 10 months and is redefining after-swim care.
aeacbio (Yuha Jin)
Revolutionizing beauty tech, aeacbio introduces BeautIT, an AIoT-based dispenser that delivers real-time, personalized skincare regimens based on user data and environmental factors. Set to launch in March 2026, it will set a new global benchmark for intelligent beauty solutions.
FOURSUMMER (Park Jin-kyung)
A surfer-inspired suncare brand, FOURSUMMER merges K-beauty R&D with ESG-driven sustainability. Its high-performance sun protection is crafted for active lifestyles, ensuring durability against sun, salt, and waves—redefining suncare as both a conscious and performance-driven choice.
KOROUND (Jason Kim)
Based in Jeju, KOROUND develops advanced skincare innovations like collagen-melting mask films and Cica-Glutathione mists. With strong repurchase rates and sustainable practices, KOROUND is making waves both domestically and globally.
RiceKraft (Bhavesh Garg)
Targeting the unique needs of Indian skin, RiceKraft blends K-beauty innovation with localized formulations. This hybrid approach bridges global aspirations with regional relevance, delivering skincare solutions that are aspirational and effective.
What’s Next?
These start-ups represent the spirit of innovation, cultural fusion, and sustainability that define the K-Style Expo. At the upcoming Q3 2025 pitching event on September 17, they will take the stage to showcase their solutions before a panel of global investors and industry leaders.
Stay tuned as we continue to spotlight their journeys and share updates leading into the big event. And subscribe to beSUCCESS Luma page to get updated on new events.
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