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KPOPPOST

Fans Demand Mnet Apologize to BTOB for What Happened in Street Man Fighter

Jessica H by Jessica H
July 9, 2022
in Boy Groups & Singers
3
Melody demand Mnet to Apologize to BTOB due to street man fighter dance crew bank2brothers

Mnet Street Man Fighter “Be the SMF,” which aired on July 5, introduced the participating crew ahead of the official premiere: 1Million, MBITIOUS, JustJerk, YGX, PRIME KINGZ, WDBZ, EO-DDAE, and BIIB. However, one of the dance crews’ name immediately infuriated Melody (BTOB fans) as the name and logo overlap with the Kpop group and demanded Mnet to apologize to BTOB.

What Happened on Street Man Fighter – Mnet Should Apologize to BTOB

Back2Brothers Dance Crew
Back2Brothers Dance Crew

The dance crew “Bank2Brothers” was introduced and promoted with the abbreviation “BIIB,” which has the same writing as BTOB in Korean (비투비).

In addition, the BIIB logo in Street Man Fighter looks similar to the BTOB logo used at the beginning of their career as a Kpop group. Melody even put both logos together to compare their similarity.

Not only that, the slogan of the group is “Born to Be Hip,” which reminds BTOB’s official slogan, “Born to Beat.”

Mnet apologize to BTOB trademark infringement street man fighter
BIIB and BTOB logo and slogan | TheQoo

Frankly said, the dance crew on Street Man Fighter has violated the rights and clearly Mnet created trademark infringement. In fact, “BTOB,” “Born to Beat,” and “BIIB” have all been registered for trademark rights in 2015 by Cube Entertainment.

Cube Entertainment Protects BTOB

Mnet apologize to BTOB BIIB Street Man Fighter
BTOB during their debut days

Due to the Mnet trademark infringement issue, BTOB’s agency Cube Entertainment has seriously taken action. The agency posted an official statement ensuring Melody that they had notified Mnet.

Cube Entertainment also requested Mnet to use the dance crew’s full name, “Bank2Brothers,” instead of the abbreviation. Besides, the agency also demanded Mnet change the logo and slogan of the dance crew.

Cube Entertainment demand Mnet to Apologize to BTOB
Cube Entertainment Statement | Twitter

“Hello. This is CUBE Entertainment.

We have recognized that a crew part of Mnet’s show “Street Man Fighter” has the same name and similar logo and slogan as our artist.

Therefore, we have informed Mnet that this could lead to a violation of rights since BTOB’s logo and name have been trademarked, and hence strongly requested an apology addressing this situation.

We also requested the use of the full name of the crew and a change of logo and slogan.

The response we received from Mnet’s staff is that they will only use the full name and change the logo and slogan. And this was notified on the official account of “Street Man Fighter.”

We will continue to devote our best efforts to protecting the rights of our artists.

Thank you.”

Mnet Official Statement over the Confusion

Back2Brothers Dance Crew Mnet Street Man Fighter
Back2Brothers Dance Crew

As BTOB fans demand Mnet apologize to BTOB and Cube Entertainment, they have no choice but to reply. Mnet released a statement:

Mnet statement trademark infringement BTOB
Mnet statement

“This is Mnet’s Production Team.

About the name of the Bank2Brothers crew participating in Street Man Fighter, BIIB is an abbreviation that the Bank2Brothers crew has been using. However, we acknowledged that it had created confusion, we decided to use the full name of the crew to reduce the confusion and discrimination in the future.

In order to increase the originality of the logo and slogan, we will quickly change it and introduce the new version.

Please pay a lot of attention to “Be The SMF,” which will air every Tuesday in August.”

Why do BTOB Fans Still Ask for Mnet Apology?

Mnet apologize to BTOB
Kpop Boy Group BTOB

Although Mnet has responded to the situation, it seems far from Melody’s expectations. The statement released by CUBE Entertainment clearly stated that they “strongly requested an apology.”

However, Mnet didn’t seem to apologize to BTOB nor Cube Entertainment for the trademark infringement issue.

This infuriates BTOB fans more as Mnet neglected the demand for a proper apology and makes them trend #MnetApologizetoBTOB and give some examples of how to apologize appropriately.

Melody, i see our mass tweet is disturbing their agenda, yes they clarify but they dont apologize Let us continue our agenda untill we get that proper apologize
Sorry not sorry @MnetKR you have cross the line so many times we have had enough@OFFICIALBTOB #MnetApologizeToBTOB

— ㅁㄹㅂㅅ (@alephant6) July 8, 2022

How to say "I'm sorry" in Korean (since this will be a formal apology, I have provided you, @MnetKR, with the 존댓말 form)

1. 죄송합니다 OR
2. 미안합니다

Now you can begin to write that statement to @OFFICIALBTOB for infringing on their trademark#MNETApologizeToBTOB

— mellowmelo | Huta BOOM💥 | 27.06.2022 (@mellowbtobfan) July 8, 2022

Hi, @MnetKR, I think your publicity team dropped this so I picked it up for you 🙃#MNETApologizeToBTOB@MnetKR pic.twitter.com/kJWAtZGyaF

— Marion Shin ⛅ | vv tired handle with care (@KyeoptaPenJae) July 8, 2022

Admitting your mistakes are good, changing that mistakes are also good.. thank you for that.. but isn't it APOLOGIES comes first before anything else? That's more better and appropriate tho. #MNETApologizeToBTOB@MnetKR https://t.co/rzRvhhOkk8

— BTOB Supports 💥 (@BTOBSupports) July 8, 2022

What do you think about what happened even before the Street Man Fighter begins? Do you think Mnet should apologize to BTOB? Feel free to share your thoughts in the comment section below and follow Kpoppost  Instagram, Facebook, and Twitter.

In the meantime, let’s cheer on Minhyuk’s solo music video, “BOOM”

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Tags: BTOBCube EntertainmentMNetStreet Man Fighter
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Comments 3

  1. JUJUMI says:
    7 months ago

    is mnet not a big entertainment company? how do they do business and not realize the names will cause controversy, terrible business etiquette and their non-apology apology is so pathetic, they’re basically pointing fingers back to BTOB, claiming that the dance group used the name first as if BTOB hasn’t been publicly promoting their name for the last 11 years. BTOB and their fans deserves better, shame on mnet, how does this company even stay afloat

    Reply
  2. Koo Siew mei says:
    7 months ago

    Mnet still didn’t apologise but only make a statement about the trade mark issue. They should admit that they mess up the process. Don’t be bullying ance had BTOB, next will have another again and again… Mnet thought they are Hugh company that makes idols must fulfill what they asked. If not, MNET will disband those idols teams who not follow their instructions. So scary… So mnet must send a new statement for the apologies to CUBE and BTOB.

    Reply
  3. Hanna says:
    7 months ago

    Finally, a good article on this issue. Msnake, you really need to do a proper apology!

    Reply

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