Top 30 Most Popular KPop Idols Brand Reputation Ranking

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The Korean Business Research Institute has published the Top 100 Most Popular KPop Idols Brand Reputation Rankings in Korea for August 2020. Citing from Rekorea, “The brand reputation index is an index derived from brand big data and analyzed by consumer behavior to classify it into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”

The big data is analyzed to produce a brand performance index with consumer behavior with a classification of participation value, communication value, media value, and social value.

The Most Popular KPop Idols Brand Reputation Rankings 2020

For the analysis, the institute has collected big data of 199,529,553 brands of 1,425 individual Kpop idols big data from July 29th to August 29th, 2020. Compared to the 151,960,876 big data of Kpop idols brand reputation in May, it increased by 31,30%.

As a result, the most popular KPop idols brand reputation rankings for August 2020 goes to Blackpink Jennie. BTS Jimin on the 2nd place and Kang Daniel in the 3rd place.

Top 5 Most Popular KPop Idols in Korea, 2020.

BLACKPINK Jennie

#JENNIE ‘SOLO’ M/V HITS 500 MILLION VIEWS @Youtube
BLINKs worldwide Thank you so much!

‘SOLO’ M/V
🎥https://t.co/rAxtSggqOe #BLACKPINK #블랙핑크 #제니 #SOLO #MV #500MILLION #YOUTUBE #YG pic.twitter.com/vxYdCOTSqB
— YG FAMILY (@ygent_official) July 27, 2020

Brand Index: 10,509,374
Participation Index: 986,090
Media Index: 1,047,425
Communication Index: 3,375,411
Community Index: 5,100,447
Compared to the brand reputation index of 1,607,581 in May. As a result, she rose to 553.74%.

BTS Jimin

🐈😊#JIMIN pic.twitter.com/80vZv4IG19
— 방탄소년단 (@BTS_twt) August 23, 2020

Brand Index: 9,814,771
Participation Index: 960,992
Media Index: 1,991,418
Communication Index: 3,644,541
Community Index: 3,217,819
Compared to the brand reputation index of 7,730,300 in May. As a result, he rose by 26.96%.

Kang Daniel

Brand Index: 7,970,334
Participation Index: 1,142,002
Media Index: 1,150,987
Communication Index: 2,752,466
Community Index: 2,924,879
Compared to the brand reputation index of 5,079,747 in May. As a result, he rose 56.90%.

BTS V

v컷 #만세 pic.twitter.com/rMehlJra0B
— 방탄소년단 (@BTS_twt) September 1, 2020

Brand Index: 7,774,605
Participation Index: 718,223
Media Index: 1,555,841
Communication Index: 2,931,249
Community Index: 2,569,292
Compared to the brand reputation index of 4,300,705 in May,.As a result, he rose by 80.78%.

BTS Jungkook

Brand Index: 6,749, 776
Participation Index: 538,081
Media Index: 1,357,719
Communication Index: 2,451,637
Community Index: 2,402,340
Compared to the brand reputation index of 2,198,247 in May. As a result, he rose by 207.05%.