Just when fans are rejoicing in the return of NewJeans to social media with the new Instagram account, ADOR finally speaks out, addressing the issues on the group’s daring move. And yet, the end result of these issues has been quite surprising for both sides, showing how powerful and resilient the Kpop community really is. What happened, you ask? Let us help you understand what happened to the issues between NewJeans and ADOR regarding the new Instagram account and its after-effects.
ADOR Admonishes NewJeans: New Instagram Account Allegedly Creates More Issues
With the latest daring move from NewJeans to create a new Instagram account with a possible new group name amid the ongoing dispute, ADOR decided to address the issues in an official statement.
On December 18, Korean media outlet YNA reported a firm statement from NewJeans origin company ADOR.
In the official statement, ADOR addressed that the new Instagram account personally created by NewJeans members Minji, Hanni, Danielle, Haerin, and Hyein had resulted in massive issues and complaints from advertisers. Hence, ADOR admonished NewJeans for taking such actions and demanded the group return to the official channel.
“Any social media accounts other than the official ones set up by ADOR were created without our prior agreement, as outlined in the exclusive contract. We’ve already received inquiries and complaints from third parties, like advertisers, about these accounts and their content.
Running independent activities through these accounts could lead to legal issues, so we’ve shared our concerns with the members and their parents.
NewJeans already has a dedicated fan platform called Phoning and official social media accounts on Instagram and X (formerly Twitter). We really hope the members will stick to these official channels to keep connecting with fans, just like they always have.”
ADOR.
Surprising Turns of Events Following NewJeans and ADOR Instagram Issues
And yet, it is interesting that despite all the issues between NewJeans and ADOR regarding the new Instagram account, it only proves how powerful and resilient the Kpop industry and its community are.
Previously, NewJeans members Minji, Hanni, Danielle, Haerin, and Hyein personally created a new Instagram account @jeanzforfree, signaling a possible new name for the group, Jeanz. In this new Instagram account, NewJeans members have been showcasing a series of relatable posts, showing that the members are still the same old relatable GenZ teenagers with their adorable yet quirky personalities.
While this move has been considered controversial, this new Instagram account of NewJeans successfully gained millions of followers in such a short time. In just a few days, @jeanzforfree has achieved over 3 million followers, including the luxury watch brand OMEGA.
On the other hand, since the creation of the new account and the ongoing tensions between NewJeans and ADOR, NewJeans official account has seen a noticeable drop in followers. While the decline had already started before the @jeanzforfree account launched, it took a bigger hit on the day the new account went live. Over the past 30 days, the official account has lost nearly 73,000 followers, most of which happened after the new account was created.
The Kpop Community Remains Resilient and Powerful Amid Such Massive Controversy
Finally, despite the ongoing controversy between NewJeans and ADOR, the Kpop community has once again proven its unmatched resilience and power. The explosive growth of @jeanzforfree, gaining millions of followers in just a few days, showcases the unwavering support fans have for the group.
Through ups and downs, the Kpop community proves time and again that it is not only resilient but also a force to be reckoned with. Its powerful action remains capable of shaping narratives and driving change in a global music industry that never stops evolving. Their powerful movement proves that Kpop is still thriving even in the middle of massive controversies.
So, what do you think about this shocking development regarding NewJeans’ move? Please share your thoughts in the comments.
In the meantime, here’s the photo compilation of NewJeans members’ latest photoshoot with VOGUE Korea.
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Source: YNA, asiae, TheQoo, Instiz.
