On November 11, the Korean Business Research Institute unveiled the brand reputation rankings for the most popular Korean movie stars in November 2023. Based on the result, Jung So Min, the lead actress in the Korean romantic comedy “30 Days,” secured the top spot as the most popular Korean movie star of the month. Let’s explore the top 50 Korean movie star brand reputation rankings for November 2023 below.
November 2023 Top Korean Movie Star Brand Reputation Rankings
The Korean Business Research Institute collected a total of 126,144,693 pieces from 50 popular Korean movie star brands based on their performances in TV series, films, and OTT content from October 9 to November 9, 2023. The number represents a 12.08% decrease compared to the 143,483,487 data points collected for movie star brands in October.
The Institute analyzed these pieces comprehensively to evaluate the brand reputation index and consumer behavior. The analysis considered critical factors such as consumer engagement, media coverage, communications, and community awareness indexes. Further, the Institute determined the movie star rankings for November based on the brand reputation indexes of each actor/actress.
According to the analysis, Jung So Min emerged as the most popular Korean actress of the month. Coming in closely behind were Go Yoon Jung, Kang Ha Neul, Park Bo Young, and Lee Yoo Mi. These five actors and actresses gained popularity in November 2023.
Top 5 Popular Korean Movie Stars
1. Jung So Min
Actress Jung So Min rose to first place as the most famous movie star of the month. The link analysis revealed that the actress is associated with terms such as “fun,” “dynamic,” and “breakthrough.” Similarly, the keywords that emerged from the analysis were “30 days,” “Kang Ha Neul,” and “hot couple.” Additionally, in the positive/negative ratio analysis, the actress achieved a positive rate of 81.75%.
In November, she had a high participation index of 861,304, a media index of 1,510,454, a communication index of 1,778,075, and a community index of 2,520,741. Actress Jung So Min achieved remarkable success, with a brand reputation index of 6,670,575. This value represented a noteworthy growth of 46.45% compared to the brand reputation index of 4,554,801 recorded in October. The significant increase in her brand’s reputation index highlights Jung So-min’s growing recognition and popularity.
2. Go Yoon Jung
Actress Go Yoon Jung secured the second spot with a brand reputation index of 5,472,003. Known for her role in “Moving,” the star achieved a participation index of 1,461,778, a media index of 1,191,675, a communication index of 1,261,969, and a community index of 1,556,581. However, there was a significant 41.24% decrease compared to last October’s brand reputation index of 9,312,332.
3. Kan Ha Neul
Actor Kang Ha Neul secured the third spot with an impressive brand reputation index of 5,297,506. Known for his role as the male lead in “30 Days,” Kang Ha Neul garnered a participation index of 491,638, a media index of 1,270,327, a communication index of 1,468,467, and a community index of 2,067,074. Notably, the brand experienced a significant 14.70% increase compared to its brand reputation index of 4,618,659 in October.
4. Park Bo Young
Actress Park Bo Young, who received the Best Actor Award at LEAFF 2023 for her outstanding performance in the Korean movie “Concrete Utopia,” ranked fourth. She obtained a participation index of 1,037,693, a media index of 1,357,717, a communication index of 951,797, and a community index of 1,089,489, resulting in a brand reputation index of 4,436,696. Compared to the brand reputation index of 2,519,778 last October, it rose 76.07%.
5. Lee Yoo Mi
Actress Lee Yoo Mi, who recently starred in the Kdrama series “Strong Girl Namsoon,” climbed to fifth place. Her brand reputation index reached 4,268,949, with a participation index of 1,504,397, a media index of 1,297,460, a communication index of 719,546, and a community index of 747,546. However, it experienced a slight drop of 3.85% compared to last October’s brand reputation index of 4,439,984.
Top 50 Popular Korean Movie Stars
- Jung So Min
- Go Yoon Jung
- Kang Ha Neul
- Park Bo Young
- Lee Yoo Mi
- Han Hyo Joo
- Kang Dong Won
- Kim Hye Soo
- Wi Ha Joon
- Jo In Sung
- Song Joong Ki
- Park Seo Joon
- Lee Seo Jin
- Lee Byung Hun
- Lee Jin Wook
- Lee Jong Suk
- Nam Joo Hyuk
- Gong Yoo
- Han Ji Min
- Kim Nam Gil
- Jung Woo Sung
- Son Suk Ku
- Uhm Jung Hwa
- Hyun Bin
- Jang Dong Yoon
- Lee Kwang Soo
- Kim Tae Ri
- Kim Young Kwang
- Kim Hyungseo (BIBI)
- Choi Woo Shik
- Ma Dong Seok
- Jung Hae In
- Ha Jung Woo
- Cho Yi Hyun
- Im Si Wan
- Yoon Kye Sang
- Lee Joon Hyuk
- Hwang Jung Min
- Cha Tae Hyun
- Park Sung Woong
- Park Ha Sun
- Lee Je Hoon
- Son Ye Jin
- Kang So Ra
- Hong Xa Bin
- Kim Da Mi
- Ryu Jun Yeol
- Yoo Hae Jin
- Jung Da Bin
- Ji Seung Hyun
Is your favorite Korean movie actor/actress on the top 50 list? Please share with us in the comments below.
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