The Korean Business Research Institute has announced the October 2025 K-pop idol group brand reputation rankings. Every month, the most popular K-pop idol group that generates buzz online takes the crown. But what really makes a K-pop group truly powerful? New music? Hit songs? Or sold-out stadiums? Yes, all of them are correct. But think again. There’s more than that. This October, K-pop group BTS, despite being in a quieter phase, saw their reputation skyrocket by over 80% without a comeback. They reached the top and proved that a real connection is the important key to success. This is also powerful evidence that true influence is built on something deeper than continuous promotion. Now discover the top 50 K-pop idol group brand reputation rankings for October 2025.
October 2025 K-pop Idol Group Brand Reputation Rankings:
BTS made an impressive return to the top spot with a stunning brand value this October. K-pop idol groups IVE, SEVENTEEN, BLACKPINK, and Red Velvet also proved their staying power, dominating the top five list.
The Korean Business Research Institute analyzed 85,971,791 data points from September 14 to October 14, 2025. The institute examines how fans interact with groups online, how the media covers them, and the frequency of their discussion in online communities. This gives us a clear picture of which groups are capturing the public’s attention.
TOP 5
1. BTS: An Unshakable Kingdom
BTS seized their throne with a brand reputation index of 7,738,515. Their score surged by a massive 80.99% from September (4,275,545). What makes this so remarkable? The group wasn’t in the middle of a major promotional cycle. Instead, each member is currently focused on their solo activities. Their intensely loyal fan base, ARMY, propelled them to the top, driven by an enduring positive image.
Koo Chang-hwan, director of the institute, shared that BTS received strong positive feedback overall. In keyword analysis, the institute found the terms “Spring Day,” “ARMY,” and “fan concert” as the group’s top keywords. Moreover, the institute identified “donate,” “celebrate,” and “collaborate” as high-ranking related terms. These terms highlight the group’s positive influence. And with a positive score of 92.24 percent in positivity-negativity analysis, BTS continues to prove that they have a deep bond with their s.
2. IVE: The Global Icon
IVE achieved a brand value of 4,824,596 this month. Although their score dipped slightly, their global power remains strong and they stay in second spot.
In October, the girl group made headlines with several notable achievements. These included entering the Billboard charts, releasing a new concert film, and completing a successful world tour. These accomplishments highlight IVE’s fast rise as one of K-pop’s most promising international stars.
3. SEVENTEEN: Climbing with Confidence
SEVENTEEN climbed to third place with a brand value of 4,640,599, a 31.03% increase from last month. This growth shows their expanding global presence. It also demonstrates the strong support of their dedicated fan community. Through consistent effort, creative performances, and teamwork, SEVENTEEN proves that dedication pays off.
4. BLACKPINK: A Powerful Presence
BLACKPINK secured the fourth spot with a brand reputation index of 4,001,522. Despite a drop in rank, they have maintained their position in the top five even without new promotions.
The group’s name remains powerful, as their global fame and luxury brand partnerships keep them relevant. Additionally, their timeless hits help them stay at the top. Through their solo activities, the members of BLACKPINK continue to impress their fans, showcasing their enduring star power.
5. Red Velvet: The Resilient Queens
Rounded out the top five this month. Red Velvet achieved a brand value of 2,978,329 this month, increasing 14.30 percent from last month. Their rising popularity shows that their fans continue to love their music and graceful performances. With a loyal fan base and a strong musical identity, Red Velvet remains one of K-pop’s most loved and enduring girl groups.
TOP 50
- BTS
- IVE
- SEVENTEEN
- BLACKPINK
- Red Velvet
- TWICE
- BIGBANG
- CORTIS
- Stray Kids
- EXO
- LE SSERAFIM
- NCT
- SHINee
- aespa
- ENHYPEN
- KiiiKiii
- RIIZE
- THE BOYZ
- ZEROBASEONE
- fromis_9
- RESCENE
- Super Junior
- ATEEZ
- TWS
- ALPHA DRIVE ONE
- i-dle
- Izna
- ITZY
- BtoB
- Apink
- Oh My Girl
- KISS OF LIFE
- ILLIT
- MAMAMOO
- Wanna One
- WJSN
- Infinite
- Hearts2Hearts
- AHOF
- MONSTA X
- VERIVERY
- tripleS
- TREASURE
- H1-Key
- Evnne
- BABYMONSTER
- NMIXX
- BOYNEXTDOOR
- KATSEYE
- FIFTY FIFTY
Which group’s ranking caught your eye this month, and who are you cheering for this October? Please share your thoughts below!
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