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K-POP Post - South Korea's Leading K-pop Media Publication

Cosmetic Stores Removed Red Velvet Irene Pictures due to Recent Controversy

KpopPost EditorbyKpopPost Editor(Kpoppost Writer)
PUBLISHED: October 26, 2020UPDATED: October 26, 2020
inGIRLS GROUP NEWS, News, Red Velvet
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The recent news about Red Velvet Irene attitude shocked the internet. Several cosmetic stores have removed all contents featuring Red Velvet Irene. Regarding this matter, CLINIQUE Korea has not taken any action. Yet, SM Entertainment and Irene have released official statements.

Red Velvet Irene, Official Ambassador of CLINIQUE Korea

View this post on Instagram

_#EVENT 아이린이 블렌딩해 사용한 치크 팝 쉐이드는? 👀 댓글로 정답을 남겨주시면 추첨을 통해 3분에게 치크팝을 선물로 드립니다. (~8/21까지 참여, 8/25 개별 DM 발표) . Hint #ㄴㄷㅍ X #ㅁㄹㅍ . 더 자세한 아이린의 뷰티 TIP은 리얼리티 프로그램 ‘레벨업 아슬한 프로젝트’에서 확인하세요 🙂 . #아이린 (@renebaebae) #cliniquepartner #크리니크x아이린 #irenexclinique

A post shared by Clinique Korea, 크리니크 (@cliniquekorea) on Aug 12, 2020 at 8:56pm PDT

Back in March 2020, Red Velvet Irene officially became the ambassador of the cosmetic brand CLINIQUE Korea. Since then, she has been working with CLINIQUE in promoting its beauty products.

Red Velvet Irene Attitude Controversy

Red Velvet deleted post from 4 years ago
Red Velvet deleted post from 4 years ago. Source: Star Today

A stylist and editor identified as “A” had uploaded a post on his Instagram targeted a female idol that he didn’t mention. The stylist criticized the idol’s low manner and behavior. Although it was not mentioned, netizens speculated that it was Red Velvet Irene from some accumulated evidence.

Today, I found myself in the position of an “eul” (person in a subordinate position to “gap”) and got thoroughly stepped on by someone. Even before I met her, other people told me that I needed to be mentally prepared to meet her.

Today, I was at the brunt of her electric needles and lost my words. I stood still as if my hands, feet, and brain were tied up. I became a fool as I could not do anything in front of someone that was looking at me with such distaste while shuddering. I was hit endlessly by the knives she threw out with her tongue, and so I cried. I couldn’t be bothered with caring about who I was in front of. I just couldn’t contain my tears. #psycho #monster

Stylist “A”

Cosmetic Stores Removed Contents Featuring Red Velvet Irene

Conversation between Olive Young part-timers.
Conversation between Olive Young part-timers. Source: INSTIZ

Following the controversy, several cosmetic stores like Olive Young and online shopping mall SSG.com have removed all contents featuring Red Velvet Irene. Most CLINIQUE products are now on the websiteswithout Irene’s pictures.

On Twitter, a conversation between Olive Young part-timers also went viral. They said that there was an official notice to remove the Power Pack model (Irene).

CLINIQUE Korea Action

View this post on Instagram

_ 아침, 저녁으로 하루 두 번! 순하고 촉촉하게 피부 수분 충전 시간⏰ 크리니크 #핑크수분크림 으로 충전하세요⚡ #아이린 (@renebaebae) #cliniquepartner #크리니크x아이린 #irenexclinique

A post shared by Clinique Korea, 크리니크 (@cliniquekorea) on Oct 16, 2020 at 1:00am PDT

On the contrary, the brand itself has not made any official response to the matter. They have not removed any contents featuring Red Velvet Irene from their official Instagram account.

Looking at the growing situation, some netizens insist CLINIQUE Korea make a response:

  • “It only makes sense if you understand the dynamics of how cosmetic models work. No one will want to buy CLINIQUE products if they keep using someone who’s involved in an attitude controversy as the model.”
  • “What a bummer for the brand, though. It hasn’t even been that long since they signed the endorsement with Irene. It’s unfortunate for the brand… but their reputation is on the line. CLINIQUE Korea should act quickly…”
  • “The industry is super sensitive to this kind of thing too. The model’s face is the brand’s reputation because of it’s make-up. It goes on our faces. I’m not surprised that Olive Young and SSG.com reacted as quickly and as extremely as they did.”

SM Entertainment and Red Velvet Irene Official Statement

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Tags:ControversyRed VelvetRed Velvet Irene
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Red Velvet Irene Personally Apologized for her Poor Attitude Controversy

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