SG Entertainment is the first music and video label which combines academy and agency (production studio) based in Seoul, South Korea. Founded in 2018, by two French entrepreneurs, the startup in Korea entertainment industry aims to bring out the best of everyone’s unique creative potential. The company manages and trains the next generation of international creators.
SG Entertainment Academy and Agency
Through its academy and agency, the company expects to bring out the best of its artists and students. Its academy is located in Hongdae. The academy trains the students to develop their creativity as well as enrich their content. Moreover, the academy reinforces students’ self-esteem and prepares them on how to face audiences as well as manage their fans. This startup in Korea entertainment industry expects to enroll 200 students after one year of operation.
Meanwhile, its agency does not only handle traditional production work, but it also handles the management of fanbase community. This will help the creators focus on their artistic work and content creation.
Founded by French Entrepreneurs
Joon-Hae Woo (Jonas Spielmann)
Joon-Hae Woo is the SG Entertainment CEO. He is the head of the label sector. His 20-year real experience in the Music and Entertainment industry makes him in charge of global strategy in this startup in Korea entertainment . Moreover, he has experienced as a music producer. He is also responsible for the A&R and artist development.
“Today, successful online influencers are shooting stars whose communities tend to wither over time. This is due to two reasons. First, there is the human side: individual influencers don’t know how to manage a large audience professionally. Second, there is a problem with idea development; they struggle to come up with content-rich enough to keep their communities engaged in the long run. By fostering the next generation of creators, SG Entertainment tackles both of these issues.”Joon-Hae Woo, SG Entertainment CEO
Meanwhile, one of the French entrepreneurs, Thomas Sommer is the COO. His experience as a former head of marketing in Applift (German Mobile AD Tech company) makes him reliable to be the head of the marketing sector of this startup. Besides, he is also in charge of the overseas business, marketing, public relation, as well as in business management.
“In an international context of increased trade tensions, it is important to enable the creation of new bridges between countries and stimulate connections across borders. Through our network, we want to connect populations through the diffusion and exchange of creative cultural content as well as the transmission of unifying values. This, in turn, will facilitate the adoption of innovative products for the benefit of advertisers.”Thomas Sommer, SG Entertainment COO
SG Entertainment becomes the only entertainment company that merges Korean and Western-style. Since the company is founded by two French entrepreneurs, it uses the French-Korean pedagogic approach. This company wants to train the artists reaching their high professionalism in their music production and creative performance.
Based on western technical expertise, they build their students’ potential through dancing, singing, acting, music, and video production. They will audition the creators before entering the company.
SG Entertainment Motto
The motto of this startup is “Be Real.” It becomes the foundation for them to empower their students and artists to create and take control of their own artistic work and brand image.
It encourages artists and students to use their own personality to draw inspiration, creating artistic concepts, and creating new trends. The company focuses on autonomy, creativity, personality development, as well as freedom of speech.