SM Entertainment celebrated its 30th anniversary with “SMTOWN LIVE 2025 [THE CULTURE, THE FUTURE] in SEOUL,” a grand two-day concert at the Gocheok Sky Dome on January 11 and 12. Featuring 98 artists, the sold-out concert drew 40,000 fans and marked a historic milestone. Global audiences from the U.S., Canada, the UK, Japan, and Singapore joined via Beyond LIVE and Weverse, making it a worldwide celebration of SM’s legacy, uniting fans with its vision for the future.
SMTOWN LIVE 2025 Uniting Generations of K-pop Fans and Artists
The lineup at SMTOWN LIVE 2025 Seoul Concert highlighted the label’s legacy of producing global icons, from first-generation legends like BoA and TVXQ to younger generation artists such as aespa and RIIZE. Not only that, but the promising trainees from SMTR25 also made a notable appearance.
The 6 hours and 30 minutes concert offered a pre-show and electrifying performances. It set a new record in SMTOWN LIVE history. Fans were treated to a fully immersive experience with massive screens, multi-angle broadcasts, and lyrics subtitled in multiple languages to ensure accessibility for all.
The event celebrated three decades of iconic music with performances of beloved hits like SUPER JUNIOR‘s “Sorry, Sorry,” EXO‘s “The First Snow,” and NCT DREAM‘s “Smoothie.” Highlights included Tony An of H.O.T. joining NCT DREAM for the legendary song “Candy” and aespa KARINA and WINTER teaming up with Bada of S.E.S. for a heartfelt rendition of “Dreams Come True.”
A Vision for the Future
Beyond celebrating its legacy, SM Entertainment used the concert to highlight its future plans. SMTR25‘s performance demonstrated the company’s dedication to nurturing new talent. Meanwhile, the announcement of Hearts2Hearts, SM’s new girl group debuting in February, promised to continue shaping the K-pop industry.
The Seoul concert concluded with all artists singing the SMTOWN LIVE anthem, “Hope,” leaving fans inspired and excited for the future. With a global tour starting in May, SM Entertainment is poised to maintain its momentum, further boosting its revenue and global influence.
The Impact of SM Entertainment
As one of K-pop’s trailblazing companies, SM Entertainment has solidified its place in the global music industry. From debuting successful groups like NCT and aespa to introducing male trainees who represent the next generation, the company continues to influence both culture and commerce. SM Entertainment’s revenue reflects the success of its innovative strategies, making it a dominant force in the entertainment world.
With the phenomenal success of the “SMTOWN LIVE 2025” Seoul concert, SM Entertainment celebrated its past and reaffirmed its commitment to shaping the future of K-pop.
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