Spotify, the world’s leading audio streaming platform, has officially teamed up with legendary esports team T1 in a groundbreaking partnership that brings music into the heart of gaming. The collaboration promises to deliver immersive fan experiences like never before—uniting two global passions: K-pop-fueled beats and competitive esports.
Spotify x T1 Partnership: What to Expect
At the center of this partnership is the idea of deepening fandom—not just by watching players on stage, but by tuning into the soundtracks that drive them.
Spotify will serve as the main presenting partner of T1 Home Ground 2025, a massive three-day fan festival set to take place July 25–27 at Inspire Arena in Incheon, South Korea.
In addition, Spotify is launching the T1 Hub—a global, one-stop destination for fans to access team playlists, player-curated tracks, podcasts, and exclusive video content.
This partnership goes far beyond promotion. It’s a multi-platform collaboration that brings music to the forefront of the esports fan experience.
T1 Hub on Spotify: Music Meets Mastery
The newly launched T1 Spotify Hub offers fans a deeper connection to the team’s inner world through music. From pre-match focus playlists to off-day audio stories, the Hub provides an all-access pass to T1’s evolving soundscape.
What fans can expect:
- Playlists that set the tone for practice sessions and recovery days
- Songs selected by T1 players that reflect their personal style and mindset
- Exclusive interviews, team stories, and synchronized content across Spotify and T1’s channels
- Special editorial takeovers of Spotify’s top gaming playlists
Spotify’s Vision: Fan-First Innovation
“Gaming and music have always shared a deep connection. Our partnership with T1 is an exciting step in creating immersive experiences that feel truly fan-first. We’re proud to bring these two worlds together and help listeners and players soundtrack their biggest moments.”
Gautam Talwar, Spotify APAC GM.
From tournament prep to downtime, music plays a core role in every T1 player’s day. With this partnership, Spotify is offering fans a chance to connect with the team on a more personal, emotional level—through sound.
T1 Home Ground 2025: Sound-Infused Fandom in Incheon
T1 Home Ground 2025, happening July 25–27 at Inspire Arena in Incheon, will be a fan-first, music-powered experience led by Spotify.
Key highlights include:
- Playlist-based games and real-time audio challenges for fans
- Interactive booths showcasing Spotify-powered content
- Exclusive content and perks for Spotify Premium subscribers
- Personal storytelling moments with T1 players, live from the venue
This marks the first time Spotify has anchored a large-scale gaming and music event in South Korea, reinforcing its growing influence as a cultural connector beyond audio streaming.
Editorial Takeovers: T1 Curates the Sound of the Game
As part of the collaboration, T1 players will take over Spotify’s most popular gaming playlists, sharing the tracks that help them get into the zone—or wind down after an intense match.
Expect:
- Music that fuels game-day focus
- Relaxed playlists for off-duty vibes
- Unique music picks that reflect the personalities behind the players
Why This Partnership Matters
This collaboration between Spotify and T1 isn’t just a creative alliance—it’s a shift in how fans engage with esports culture. With music and gaming now more intertwined than ever, Spotify is helping fans experience their favorite team on a deeper, more emotional level.
Whether you’re an esports fan, a K-pop lover, or a digital native who lives at the intersection of both, this partnership offers a new way to feel connected, energized, and inspired.
Stay Tuned
Follow @SpotifyKR on Instagram and T1’s official channels for updates on:
- New playlist releases
- Behind-the-scenes content
- Announcements for T1 Home Ground 2025
- Fan rewards and Premium subscriber exclusives
Connect with the author Jessica H. on LinkedIn
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