Celebrating the 7th anniversary of ‘Kpop Daebak’, Spotify – the world’s most popular audio streaming subscription service – today announced key global data around its flagship Kpop playlist.
Spotify Reveals Data to celebrate Kpop Daebak 7th Anniversary
Spotify Kpop Daebak Debut
Officially debuting on September 12, 2014 as Spotify first official editorial Kpop playlist, Kpop Daebak has grown into one of Spotify’s most important flagship playlists.
Currently with over 3.1 million followers on Spotify worldwide, the playlist has been serving as a global hub to Kpop – introducing Korean artists to both Kpop fans and new listeners around the world.
Spotify reveals data on 7 years of Kpop Daebak
(The data was collected from September 12, 2014 to August 12, 2021)
According to Spotify, Kpop Daebak alone reached approximately 1.7 billion streams worldwide, and was streamed for nearly 5.3 billion minutes over the past seven years. In calculation, this is over 88 million hours which also translates into an equivalent of over 10,000 years.
Kpop Daebak also helped boost the global discovery of K-pop, including new rising Korean artists and worldwide Kpop stars. It was discovered that for the past 7 years, around 70,000 tracks have been featured on Kpop Daebak alone.
Gen Z age 18 to 24 enjoyed Kpop Daebak (51%)
Over the last 7 years, the playlist was most enjoyed by Gen Z with over half of the streams coming from the age group of 18-24 (51%), followed by 25-29 (20%), 17 or under (13%). The age group of 30-34 (8%), 35-44 (6%), others (2%) followed accordingly.
Top 10 countries listened to Kpop Daebak
Spotify also reveals the top 10 countries that have listened to the flagship playlist the most throughout 7 years. In order of rank, they are the United States, Indonesia, the Philippines, Malaysia, Taiwan, Singapore, Thailand, Canada, Brazil, and Australia.
“Spotify is dedicated to connecting Korean artists and their work to listeners all over the world, so that music can be discovered and enjoyed far and wide across borders. This has, and will continue to be, our mission in Korea for the long term and we are honored to serve as a bridge that connects K-pop and Korean artists to the world.”Kossy Ng, Head of Music, Asia, Spotify.
Other Korean Playlist on Spotify
In addition to KPop Daebak, Spotify offers a wide range of playlists and music from Korean artists through its global Kpop hub. Playlists range from ‘RADAR Korea’ and ‘Fresh Finds Korea’ dedicated to helping listeners discover newly rising Korean artists, to R&B and Hip Hop focused ‘TrenChill K-R&B’, ‘K-Hip Hop +82’, indie music focused ‘In The K-Indie’ and way beyond. The hub also has multiple playlists filled with tracks from Korea that are ever-evolving, organized per various themes, moods and moments.
Furthermore, since launching its service in Korea back in February, Spotify has also accelerated its support for Korean labels and artists by providing Masterclasses of its Spotify for Artists platform, featuring various cutting-edge tools and data, to empower them to connect with a larger global audience.
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