Spotify announced that it will release an Enhanced Album with Gen Z ‘it’ boys TOMORROW X TOGETHER (TXT). The album titled ‘TOMORROW X TOGETHER presents minisode 2: Thursday’s Child, the Enhanced Album’ is set to release on May 9, 2022. Packed with exclusive content, the album aims to celebrate the group’s new EP release, ‘minisode 2: Thursday’s Child’.
‘TOMORROW X TOGETHER presents minisode 2: Thursday’s Child, the Enhanced Album’ on Spotify
The Enhanced Album is specially created for global listeners everywhere. Moreover, it offers various content made exclusively for Spotify to better experience the group’s long-awaited five-track album.
‘TOMORROW X TOGETHER presents minisode 2: Thursday’s Child, the Enhanced Album’ delivers a story of the boy who fell in love in the previous ‘The Chaos Chapter’ album series, experiencing a breakup with his first love and going through complex emotions.
“We are thrilled to present this new, immersive content to MOA and all listeners on Spotify in addition to our new EP. As we put tremendous efforts into making our new album and collaborating with Spotify, we hope you enjoy the special behind-the-scenes experience and feel a deeper connection by taking a journey through our exclusive, personally curated content available only on Spotify.”TXT Soobin
What is special about Spotify Enhanced Album?
Spotify Enhanced Albums are unique to the Spotify experience. It allows artists to connect with fans and listeners worldwide more closely through not-seen-before artist content.
Through the Enhanced Album, artists can deliver new information about their artwork and express their creativity differently. Meanwhile, fans can learn more about artists and several songs through exclusive content.
Furthermore, Spotify Enhanced Album ultimately aims to connect fans and artists more deeply. It serves as a window for artists to tell their artistic inspiration and behind-the-scenes stories to listeners worldwide.
TXT is the fifth Kpop group to release Spotify Enhanced Album
Previously, artists such as Daft Punk, Lady Gaga, Megan Thee Stallion, Billie Eilish, St. Vincent, and Taylor Swift have collaborated with Spotify for an Enhanced Album. TXT is the fifth Korean artist group following BTS, BLACKPINK, TWICE, and NCT127 to release Spotify Enhanced Album.
“We are grateful to partner with Spotify, which has always been leading the global music industry by supporting various artists worldwide to bring their creative vision to life. We will continue to collaborate with Spotify in producing innovative content to help and motivate our artists to reach more music lovers.”HYBE Spokesperson
‘TOMORROW X TOGETHER presents minisode 2: Thursday’s Child, the Enhanced Album’ offers a new multimedia playlist experience including clips, vertical videos, audio liners (spoken-word audio content), Canvases (bespoke 8-second video loops on every song), and Storylines (personal written commentary on each track). In addition, the Enhanced Album also features videos of the group members individually talking about the fun memories from the creation process of the album.
Furthermore, Spotify Enhanced Album will enliven the three key concepts (Hate, End, and Mess) of the highly anticipated album, presenting a mix of hardcore rock, hip-hop with rock sounds, R&B, and tuneful songs.
“TOMORROW X TOGETHER has been evolving into one of the most globally impactful K-pop groups on Spotify. We are happy to release TOMORROW X TOGETHER’s Enhanced Album, marking the fifth Enhanced Album with a K-pop group for K-pop fans all over the globe.”Spotify Spokesperson
‘TOMORROW X TOGETHER presents minisode 2: Thursday’s Child, the Enhanced Album’ Release Date
Prior to the release of ‘TOMORROW X TOGETHER presents minisode 2: Thursday’s Child, the Enhanced Album’ at 6 p.m. KST (5 a.m. ET) on May 9, fans and Spotify listeners can access the enhanced playlist of the Enhanced Album.
Additionally, Spotify will promote TOMORROW X TOGETHER (TXT) on the billboards in different cities, including New York City and Seoul, on top of more promotional activities to celebrate their new release.
For the record, over 7.3 million monthly listeners stream TOMORROW X TOGETHER on Spotify. The top 5 most streamed tracks globally are ‘0X1=LOVESONG (I Know I Love You) feat. Seori,’ ‘CROWN,’ ‘Blue Hour,’ ‘Anti-Romantic,’ ‘9,’ and ‘Three Quarters (Run Away).’ In the meantime, the U.S., Indonesia, India, the Philippines, and Mexico are the countries with the most TOMORROW X TOGETHER listeners in the past 28 days.
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