On April 29, the Korean Business Research Institute released the latest rankings of the top 100 Korean actors and actresses in Korea. According to the Institute’s analysis, Kim Soo Hyun, known for his role in “Queen of Tears,” secured the top spot. Below, you can discover the top 100 Korean actor brand reputation rankings for April 2024.
April 2024 Top Korean Actor Brand Reputation Rankings
The Korean Business Research Institute collected 191,040,058 pieces of brand data related to 100 Korean actors and actresses who appeared in dramas, movies, and OTTs broadcast between March 29 and April 29, 2024. The Institute gathered the data based on consumers’ brand engagement, media coverage, website traffic, and community interactions. Furthermore, they quantitatively measured and indexed this information using a brand reputation algorithm. Compared to the 208,227,692 data points associated with actors from last March, there was an 8.25% decrease.
TOP 5
1. Kim Soo Hyun
Actor Kim Soo Hyun, known for his role as Baek Hyun Woo in the Korean drama “Queen of Tears,” has risen to the top rank this month. He achieved a brand value of 11,625,568 in April with the following indices:
- Participation Index: 3,546,711
- Media Index: 3,563,239
- Communication Index: 2,182,359
- Community Index: 2,333,259
2. Cha Eun Woo
Idol actor Cha Eun Woo, who impressed K-drama fans with his versatile acting in “Wonderful World,” dropped to the second position this month. The actor attained a brand value of 7,762,794 with the following indices:
- Participation Index: 1,124,715
- Media Index: 2,123,340
- Communication Index: 2,029,132
- Community Index: 2,485,606
3. Ma Dong Seok
Ma Dong Seok, also known as Don Lee, known for his action acting skills, returned to the big screen with his new installment of “The Roundup: Punishment.” He achieved an impressive brand value of 7,200,487 and secured the third position this month with the following indices:
- Participation Index: 1,045,434
- Media Index: 2,019,566
- Communication Index: 1,931,123
- Community Index: 2,204,364
4. Byeon Woo Seok
Rising actor Byeon Woo Seok, who captivated viewers with his portrayal of Ryu Seon Jae in the Korean drama “Lovely Runner,” made a notable entry onto the list. The actor gained an impressive brand value of 7,195,187, along with the following indices:
- Participation Index: 2,397,135
- Media Index: 2,057,412
- Communication Index: 1,370,984
- Community Index: 1,369,656
5. Kim Ji Won
Renowned actress Kim Ji Won, who captured the viewers’ hearts with her exceptional acting skills in the Korean drama “Queen of Tears,” rose to the fifth position. This month, she achieved a brand value of 7,032,907 with the following indices:
- Participation Index: 2,324,899
- Media Index: 2,211,842
- Communication Index: 1,336,568
- Community Index: 1,159,598
TOP 100
- Kim Soo Hyun
- Cha Eun Woo
- Ma Dong Seok
- Byeon Woo Seok
- Kim Ji Won
- Lee Joo Bin
- Park Ji Hwan
- Jeon So Nee
- Park Sung Hoon
- Kim Hye Yoon
- Lee Je Hoon
- Go Yoon Jung
- Lee Do Hyun
- Lee Joon
- Song Joong Ki
- Son Suk Ku
- Lee Jung Hyun
- Kwak Dong Yeon
- Kim Nam Joo
- Kim Go Eun
- Song Geon Hee
- Gong Myung
- Kim Mu Yeol
- Lee Byung Hun
- Lee Bo Young
- Lee Dong Hwi
- Ju Ji Hoon
- Kim Hye Soo
- Lee Moo Saeng
- Gong Yoo
- Won Mi Kyung
- Im Soo Hyang
- Kim Sung Cheol
- Park Bo Young
- Jung Woo Sung
- Seo Eun Soo
- Lee Chung Ah
- Kim Ha Neul
- Koo Kyo Hwan
- Han Hyo Joo
- Oh Hyun Kyung
- Choi Min Sik
- Hong Kyung
- Lee Yu Bi
- Moon Sang Min
- Jo Jung Suk
- Lee Joon Hyuk
- Park Seo Joon
- Lee Jong Suk
- Go Min Si
- Kwon Nara
- Jung Hae In
- Jung Ho Yeon
- Gang Dong Won
- Yoo Hae Jin
- Ji Hyun Woo
- Han Ji Min
- Park Shin Hye
- Im Si Wan
- Hyun Bin
- Lee Jung Jae
- Choi Woo Shik
- Kim Tae Ri
- Kim Da Mi
- Hwang Jung Min
- Park Hyung Sik
- Ha Jung Woo
- Choi Woo Sung
- Joo Won
- Yeon Woo Jin
- Ra Mi Ran
- Yoon Hyun Soo
- Kim Dong Hwi
- Nam Joo Hyuk
- Suho
- Jo In Sung
- Gong Hyo Jin
- Hahm Eun Jung
- Kim Hee Won
- Lee Hee Joon
- Hong Ye Ji
- Lee Yi Kyung
- Cho Seung Woo
- Jang Seung Jo
- Jung Joon Ho
- Honey Lee
- Kim Min Gyu
- Kim Nam Gil
- Kim Kang Woo
- Im Se Mi
- Choi Sung Eun
- Park Sang Won
- Baek Sung Hyun
- Lee So Yeon
- Kim Sun Young
- Ryu Seung Ryong
- Cha Hwa Yeon
- Um Ki Joon
- Lee Min Jae
- Lee Sun Bin
Is your favorite Korean actor or actress included in the top 100 rankings this April? Please share with us in the comments below, and stay tuned for the following Korean brand reputation rankings!
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Source: Brikorea
