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TOP 100 Korean Actor Brand Reputation Rankings in September 2023

Jihye Park by Jihye Park
September 29, 2023 - Updated on October 15, 2023
in Rankings
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TOP 100 Korean Actor Brand Reputation Rankings in September 2023

On September 29, the Korean Business Research Institute released the top 100 Korean actor brand reputation rankings for September 2023. This list includes popular Korean actors and actresses from movies, dramas, web media, and OTTs. Please see below for the top-ranked Korean actors and actresses for September 2023.

Table of Contents

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  • September 2023 TOP 100 Korean Actor Brand Reputation Rankings
    • Top 5 Most Popular Korean Actors & Actresses
      • 1. Go Yoon Jung
      • 2. Namgoong Min
      • 3. Jo In Sung
      • 4. Han Hyo Joo
      • 5. Ahn Eun Jin
    • TOP 100 Korean Actor Brand Reputation Rankings in September 2023
      • Ranks 1-50
      • Ranks 51-100

September 2023 TOP 100 Korean Actor Brand Reputation Rankings

As the OTT market continued to expand and actors’ activities broadened, the analysis of actor brand reputation evolved to include those who were active in web media, in addition to film and broadcast media.

The Korean Business Research Institute collected 181,966,435 brand big data of 100 actors who appeared in dramas, movies, and OTTs between August 29 and September 29, 2023. Compared to the 221,605,884 actor brand big data in August, it decreased by 17.89%.

According to the analysis result, Go Yoon Jung, Namgoong Min, Jo In Sung, Han Hyo Joo, and Ahn Eun Jin secured the top five positions regarding brand reputation. With their exceptional performances in September 2023, these actors and actresses became the most popular Korean actors and actresses of the month.

Top 5 most popular Korean actors & actresses in September 2023 | Brikorea.
Top 5 most popular Korean actors & actresses in September 2023 | Brikorea.

Top 5 Most Popular Korean Actors & Actresses

1. Go Yoon Jung

  • Brand Participation Index: 2,458,986
  • Media Index: 2,911,135
  • Communication Index: 3,794,769
  • Community Index: 2,104,556

​Go Yoon Jung climbed from the second position last month to the first position this month, firmly establishing herself as the most popular Korean actress. Her captivating performance in the last episodes of the Korean drama series “Moving” on Disney Plus captured the audience’s hearts.

Adding to her success, Go Yoon Jung confirmed her role in the upcoming Korean drama “Hospital Playlist” spin-off. Furthermore, she received an offer to star in a new drama by the Hong Sisters alongside the talented Kim Seonho. It was no wonder that Go Yoon Jung’s brand reputation index saw a significant increase of 19.71%, rising from 9,413,877 in August to 11,269,447 in September.

2. Namgoong Min

  • Brand Participation Index: 1,606,032
  • Media Index: 1,621,062
  • Communication Index: 1,482,145
  • Community Index: 1,764,714

Namgoong Min’s brand reputation index experienced a slight decline of 0.88%, dropping from 6,531,123 in August to 6,473,953 in September. However, despite this decrease, his position rose from fifth place to second place this month.

Namgoong Min’s captivating performance in the recent drama ‘My Dearest’ kept viewers engaged and excited as the storyline unfolded. The first part of “My Dearest” concluded on September 2, leaving fans anticipating the drama’s return on October 13. ​

3. Jo In Sung

  • Brand Participation Index: 1,106,654
  • Media Index: 1,085,599
  • Communication Index: 1,990,762
  • Community Index: 1,357,322

Jo In Sung’s position soared from the seventh position last month to the third position this month. Kdrama fans were left in awe by his captivating portrayal of Kim Doo Shik in the final episodes of “Moving.” As a result, his brand reputation index increased by an impressive 19.64%, rising from 4,630,825 in August to a remarkable 5,540,337 in September.​

4. Han Hyo Joo

  • Brand Participation Index: 1,165,998
  • Media Index: 1,141,188
  • Communication Index: 1,036,756
  • Community Index: 1,360,582

​Han Hyo Joo rose from the eleventh position last month to the fourth position this month. Kdrama fans were captivated by her extraordinary acting skills, portraying a skillful agent and a loving mother in the drama series “Moving.” As a result, the actress’s brand reputation index increased by 19.56%, reaching an impressive 4,704,524 in September from 3,935,004 in August.

5. Ahn Eun Jin

  • Brand Participation Index: 1,080,149
  • Media Index: 1,060,316 
  • Communication Index: 976,449
  • Community Index: 1,067,201

Ahn Eun Jin’s portrayal as a noblewoman in “My Dearest” created a buzz among Kdrama lovers. The fans eagerly awaited her upcoming performance with actor Namgoong Min in part 2 of “My Dearest.” As a result, Ahn Eun Jin’s brand reputation index increased from 3,538,559 in August to 4,184,115 in September.

TOP 100 Korean Actor Brand Reputation Rankings in September 2023

Ranks 1-50

  1. Go Yoon Jung
  2. Namgoong Min
  3. Jo In Sung
  4. Han Hyo Joo
  5. Ahn Eun Jin
  6. Lee Byung Hun
  7. Ahn Hyo Seop
  8. Kim Sejeong
  9. Han Ji Min
  10. Kim Nam Gil
  11. Son Suk Ku
  12. Jeon Yeo Been
  13. Ryu Seung Ryong
  14. Ma Dong Seok
  15. Lim Ji Yeon
  16. Jo Bo Ah
  17. Song Joong Ki
  18. Gong Yoo
  19. SF9 Rowoon
  20. Lee Da In
  21. Kim So Hyun
  22. Ahn Jae Hong
  23. Hwang Jung Eum
  24. Lee Yu Bi
  25. Baek Jin Hee
  26. Kang Hoon
  27. Kim Rae Won
  28. Lee Kyu Han
  29. Hwang Min Hyun
  30. Ha Jung Woo
  31. Park Sung Hoon
  32. Lee Min Ki
  33. Ryoo Seung Bum
  34. Yeom Hye Ran
  35. Jung Hae In
  36. Park Seo Joon
  37. Gong Seung Yeon
  38. Park Bo Young
  39. Ha Jun
  40. Im Si Wan
  41. Son Ye Jin
  42. Yuna
  43. Lee Seo Jin
  44. Yoo Hae Jin
  45. Kim Ji Eun
  46. Jeon Hye Jin
  47. Kim Min Ho
  48. Kim Tae Ri
  49. Kim Hye Soo
  50. Yoon Kye Sang

Please proceed to the next page for rankings 51-100.

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Tags: Ahn Eun JinAhn Hyo SeopBrand Reputation RankingsBrand Reputation Rankings 2023Go Yoon JungHan Hyo JooHan Ji MinJo In SungKim Nam GilKim SejeongKorean Actor Brand Reputation RankingsLee Byung Hun
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Jihye Park

Jihye Park

Park Jihye is an adventurous travel blogger who finds joy in exploring new destinations while immersed in the enchanting melodies of Korean music. She seamlessly weaves together her passion for travel and love for Korean music.

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