Korean football player Son Heung Min, who is also a global sports figure, became the #1 most popular Korean star in December 2022. The national team captain for South Korea in the 2022 World Cup topped the list of Korean star brand reputation rankings in December 2022, followed by Kpop global group BTS, Reborn Rich actor Song Joong Ki, famous Korean trot singer Lim Young Woong, and rookie girl group NewJeans. The complete list of Korean star brand reputation rankings in December 2022 is as follows.
Son Heung Min Leads TOP 100 Korean Star Brand Reputation Rankings in December 2022
The Korean Business Research Institute has generated and analyzed 232,979,812 big data of Korean stars from November 30, 2022, to December 31, 2022. Compared to 206,088,109 Korean star big data in October, it increased by 13.05 percent. The Korean stars included entertainers, film and drama actors, sports figures, trot singers, singers, and kpop boy/girl groups.
Top 5 Most Popular Korean Stars
At No. 1, Son Heung Min. The South Korean football player received the most spotlight among celebrities and athletes last month. The popularity of the Tottenham Hotspur forward skyrocketed with an impressive increase in brand value of 153.11 percent from 6,434,523 in October to 16,286,284 in December.
BIGHIT MUSIC’s Kpop boy group, BTS, dropped to No. 2 in the December list with a brand reputation index of 10,001,486. At No. 3, actor Song Joong Ki entered the list with a brand reputation index of 8,976,155.
Next, Korean trot singer Lim Young Woong climbed to No.4 on the list with a brand reputation index of 7,247,683. Finally, rounded out the top five for the December list, the rookie girl group NewJeans rose to the No. 5 spot with a 58.18 percent of increase on the brand reputation index since October to 6,725,823 in December.
December Top 100 Korean Star Brand Reputation Rankings
- Son Heung Min
- BTS
- Song Joong Ki
- Lim Young Woong
- NewJeans
- BLACKPINK
- IU
- TWICE
- Yoo Jae Suk
- Red Velvet
- SEVENTEEN
- Kim Yuna
- NCT
- Lee Chan Won
- Kang Daniel
- Girls’ Generation
- ASTRO’s Cha Eun Woo
- (G)I-DLE
- Girls’ Generation Taeyeon
- Kim Min Jae
- IVE
- Ahn Jung Hwan
- Young Tak
- Kim Ho Joong
- Lee Sung Min
- Baek Jong Won
- Super Junior
- THE BOYZ
- EXO
- Oh My Girl
- Gong Yoo
- aespa
- WJSN
- Hyun Bin
- Kim Hye Soo
- Kim Go Eun
- Le Sserafim
- Lee Byung Hun
- Shin Hyun Been
- Yoo Hae Jin
- Lee Sang Min
- Shin Dong Yup
- Jung Dong Won
- Lee Jung Hyun
- Jun Hyun Moo
- Son Suk Ku
- Kim Dong Hyun
- Kim Shin Young
- Song Ga In
- Younha
- Kim Jong Kook
- Kim Jong Min
- Lee Jung Jae
- MONSTA X
- Kang Ho Dong
- Jung Woo Sung
- VIBE
- Stray Kids
- Jukjae
- Kim Jun Ho
- Lee Seo Jin
- Jang Yoon Jung
- Sung Si Kyung
- Ma Dong Seok
- Kim Sung Joo
- Gang Dong Won
- Lee Kyung Kyu
- Ha Ji Won
- Hong Jin Young
- Jay Park
- Ryu Jun Yeol
- Park Eun Bin
- Jang Minho
- Kim Min Kyung
- Im Chang Jung
- Kim Rae Won
- Jung Eun Ji
- BtoB
- Kim Tae Ri
- Song Ji Hyo
- Moon Sang Min
- Zico
- Song Minho
- Namgoong Min
- Youn Yuh Jung
- Oh Eun Young
- Gong Seung Yeon
- Jo Se Ho
- Tak Jae Hoon
- fromis_9
- Kim Ji Eun
- Kang Ha Neul
- Lee Seung Yoon
- Im Si Wan
- So Ji Sub
- Hong Hyun Hee
- Lee Young Ji
- Lee Chun Soo
- Kim Heejae
- STAYC
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