TOP 100 Korean Star Brand Reputation Rankings in March 2022

On March 30, the Korean Business Research Institute has released the brand reputation rankings for the most popular Korean stars, including singers, trot singers, boy groups, girl groups, drama actors, movie actors, sports figures, and celebrities. Here are the top 100 Korean star brand reputation rankings in March 2022.

Top 100 Most Popular Korean Star Brand Reputation Rankings in March 2022

The Korean Business Research Institute has collected 195,725,085 big data of the Korean stars from February 28 to March 30, 2022. Compared to 217,195,817 star brand big data in February, it decreased by 9.89 percent.

South Korean football player Son Heung Min topped the No.1 spot with a brand reputation index of 8,806,324. Then BTS remained at No. 2 with a brand reputation index of 8,359,144, followed by Lim Young Woong, who also stayed at No.3 with a brand value of 6,007,831.

Coming at No.4 was IU, with a brand reputation index of 5,733,796. Then, a newly entered in the analysis, Kpop girl group (G)I-DLE, rounded out the top five, with a brand reputation index of 4,395,286.

Top 5 Most Popular Korean Stars

1. Son Heung Min

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• Brand Participation Index: 1,146,622
• Media Index: 1,453,387
• Communication Index: 2,111,552
• Community Index: 4,094,764

Son Heung Min’s brand reputation index increased by 32.36 percent, from 6,653,241 in February to 8,806,324 in March.

2. ​BTS

• Brand Participation Index: 1,240,946
• Media Index: 2,015,595
• Communication Index: 2,126,112
• Community Index: 2,976,491

BTS’ brand reputation index increased 14.64 percent, from 7,291,761 in February to 8,359,144 in March.

3. Lim Young Woong

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• Brand Participation Index: 1,546,936
• Media Index: 1,052,695
• Communication Index: 1,476,851
• Community Index: 1,931,351

Lim Young Woong’s brand reputation index decreased by 15.07 percent, from 7,073,912 in February to 6,007,831 in March.

4. IU

• Brand Participation Index: 825,220
• Media Index: 1,148,950
• Communication Index: 1,408,427
• Community Index: 2,351,200

IU’s brand reputation index increased by 23.78 percent, from 4,632,096 in February to 5,733,796 in March.

5. (G)I-DLE

• Brand participation index 343,322
• Media Index 596,381
• Communication Index 1,851,403
• Community Index 1,604,180
• Brand Reputation Index: 4,395,286

(G)I-DLE brand was newly included in the star brand reputation analysis.​

Below is the list of the thirty most popular Korean stars from January to March 2022.

March Top 100 Most Popular Korean Stars

1. Son Heung Min
2. BTS
3. Lim Young Woong
4. IU
5. (G)I-DLE
6. Yoo Jae Suk
7. Girls’ Generation
8. Red Velvet
9. Park Koon
10. TWICE
11. EXO
12. Lee Chan Won
13. Girls’ Generation Taeyeon
14. BLACKPINK
15. Son Ye Jin
16. Ryu Hyun Jin
17. APINK
18. NCT
19. Lee Jung Jae
20. Kang Daniel
21. SEVENTEEN
22. Young Tak
23. Lee Seung Gi
24. BTOB
25. Oh My Girl
26. WJSN
27. Gong Yoo
28. Jay Park
29. Kim Jong Kook
30. Song Hye Kyo
31. SHINee
32. Baek Jong Won
33. THE BOYZ
34. MAMAMOO
35. Lee Kwang Soo
36. Kang Ho Dong
37. Lee Sang Min
38. Song Joong Ki
39. ASTRO
40. Song Ga In
41. aespa
42. Super Junior Kim Heechul
43. Hong Jin Yong
44. Shin Dong Yup
45. MONSTA X
46. Jung Dong Won
47. 2PM
48. Jang Yoon Jeong
49. Treasure
50. Ji Hyun Woo
51. Kim Jong Min
52. STAYC
53. Lee Seung Yoon
54. Brave Girls
55. Highlight
56. Yoo Ah In
57. Lee Se Hee
58. Kim Nam Gil
59. Im Chang Jung
60. Song Ji Hyo
61. Jung Hyung Don
62. IVE
63. Jung Ho Yeon
64. Lee Solomon
65. Choi Woo Shik
66. Jang Minho
67. Kim Jun Ho
68. Kim Seong Joo
69. Seo Jang Hoon
70. Sung Si Kyung
71. Stray Kids
72. Jung Hae In
73. Kim Da Mi
74. Dong Hyun Kim
75. LOONA
76. Jeon So Min
77. Ahn Jung Hwan
78. Lee Soo Geun
79. fromis_9
80. Hong Hyun Hee
81. Cha Tae Hyun
82. Lee Mu Jin
83. Jo Jung Suk
84. ATEEZ
85. Im Si Wan
86. Kim Hee Jae
87. Jun Hyun Moo
88. ENHYPEN
89. Lee Jin Wook
90. Lee Chun Soo
91. Kep1er
92. Hur Jae
93. Ji Suk Jin
94. Choi Ye Na
95. Lee Sun Kyun
96. Bak Chang Geun
97. Lee Yoo Mi
98. Tak Jae Hoon
99. No Jeong Ee
100. Kwon Nara

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