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TOP 100 Korean Star Brand Reputation Rankings in March 2022

Chian Kim by Chian Kim
April 4, 2022 - Updated on October 1, 2022
in News, Rankings
1
TOP 100 Korean Star Brand Reputation Rankings in March 2022

On March 30, the Korean Business Research Institute has released the brand reputation rankings for the most popular Korean stars, including singers, trot singers, boy groups, girl groups, drama actors, movie actors, sports figures, and celebrities. Here are the top 100 Korean star brand reputation rankings in March 2022.

Top 100 Most Popular Korean Star Brand Reputation Rankings in March 2022

TOP 100 Korean Star Brand Reputation Rankings in March 2022
1st Son Heung Min, 2nd BTS, 3rd Lim Young Woong, 4th IU, 5th (G)I-DLE. | Brikorea.

The Korean Business Research Institute has collected 195,725,085 big data of the Korean stars from February 28 to March 30, 2022. Compared to 217,195,817 star brand big data in February, it decreased by 9.89 percent.

South Korean football player Son Heung Min topped the No.1 spot with a brand reputation index of 8,806,324. Then BTS remained at No. 2 with a brand reputation index of 8,359,144, followed by Lim Young Woong, who also stayed at No.3 with a brand value of 6,007,831.

Coming at No.4 was IU, with a brand reputation index of 5,733,796. Then, a newly entered in the analysis, Kpop girl group (G)I-DLE, rounded out the top five, with a brand reputation index of 4,395,286.

Top 5 Most Popular Korean Stars

1. Son Heung Min

View this post on Instagram

A post shared by Son HeungMin(손흥민)🇰🇷 (@hm_son7)

  • Brand Participation Index: 1,146,622
  • Media Index: 1,453,387
  • Communication Index: 2,111,552
  • Community Index: 4,094,764

Son Heung Min’s brand reputation index increased by 32.36 percent, from 6,653,241 in February to 8,806,324 in March.

2. ​BTS

  • Brand Participation Index: 1,240,946
  • Media Index: 2,015,595
  • Communication Index: 2,126,112
  • Community Index: 2,976,491

BTS’ brand reputation index increased 14.64 percent, from 7,291,761 in February to 8,359,144 in March.

3. Lim Young Woong

View this post on Instagram

A post shared by 임영웅 (@im_hero____)

  • Brand Participation Index: 1,546,936
  • Media Index: 1,052,695
  • Communication Index: 1,476,851
  • Community Index: 1,931,351

Lim Young Woong’s brand reputation index decreased by 15.07 percent, from 7,073,912 in February to 6,007,831 in March.

4. IU

  • Brand Participation Index: 825,220
  • Media Index: 1,148,950
  • Communication Index: 1,408,427
  • Community Index: 2,351,200

IU’s brand reputation index increased by 23.78 percent, from 4,632,096 in February to 5,733,796 in March.

5. (G)I-DLE

  • Brand participation index 343,322
  • Media Index 596,381
  • Communication Index 1,851,403
  • Community Index 1,604,180
  • Brand Reputation Index: 4,395,286

(G)I-DLE brand was newly included in the star brand reputation analysis.​

Below is the list of the thirty most popular Korean stars from January to March 2022.

TOP 100 Korean Star Brand Reputation Rankings in March 2022
Thirty most popular Korean stars from February to March 2022. | Brikorea.

March Top 100 Most Popular Korean Stars

TOP 100 Korean Star Brand Reputation Rankings in March 2022
Korean football player, Son Heung Min, leads the Top 100 Korean Star Brand Reputation Rankings list in April 2022. | Brikorea
  1. Son Heung Min
  2. BTS
  3. Lim Young Woong
  4. IU
  5. (G)I-DLE
  6. Yoo Jae Suk
  7. Girls’ Generation
  8. Red Velvet
  9. Park Koon
  10. TWICE
  11. EXO
  12. Lee Chan Won
  13. Girls’ Generation Taeyeon
  14. BLACKPINK
  15. Son Ye Jin
  16. Ryu Hyun Jin
  17. APINK
  18. NCT
  19. Lee Jung Jae
  20. Kang Daniel
  21. SEVENTEEN
  22. Young Tak
  23. Lee Seung Gi
  24. BTOB
  25. Oh My Girl
  26. WJSN
  27. Gong Yoo
  28. Jay Park
  29. Kim Jong Kook
  30. Song Hye Kyo
  31. SHINee
  32. Baek Jong Won
  33. THE BOYZ
  34. MAMAMOO
  35. Lee Kwang Soo
  36. Kang Ho Dong
  37. Lee Sang Min
  38. Song Joong Ki
  39. ASTRO
  40. Song Ga In
  41. aespa
  42. Super Junior Kim Heechul
  43. Hong Jin Yong
  44. Shin Dong Yup
  45. MONSTA X
  46. Jung Dong Won
  47. 2PM
  48. Jang Yoon Jeong
  49. Treasure
  50. Ji Hyun Woo
  51. Kim Jong Min
  52. STAYC
  53. Lee Seung Yoon
  54. Brave Girls
  55. Highlight
  56. Yoo Ah In
  57. Lee Se Hee
  58. Kim Nam Gil
  59. Im Chang Jung
  60. Song Ji Hyo
  61. Jung Hyung Don
  62. IVE
  63. Jung Ho Yeon
  64. Lee Solomon
  65. Choi Woo Shik
  66. Jang Minho
  67. Kim Jun Ho
  68. Kim Seong Joo
  69. Seo Jang Hoon
  70. Sung Si Kyung
  71. Stray Kids
  72. Jung Hae In
  73. Kim Da Mi
  74. Dong Hyun Kim
  75. LOONA
  76. Jeon So Min
  77. Ahn Jung Hwan
  78. Lee Soo Geun
  79. fromis_9
  80. Hong Hyun Hee
  81. Cha Tae Hyun
  82. Lee Mu Jin
  83. Jo Jung Suk
  84. ATEEZ
  85. Im Si Wan
  86. Kim Hee Jae
  87. Jun Hyun Moo
  88. ENHYPEN
  89. Lee Jin Wook
  90. Lee Chun Soo
  91. Kep1er
  92. Hur Jae
  93. Ji Suk Jin
  94. Choi Ye Na
  95. Lee Sun Kyun
  96. Bak Chang Geun
  97. Lee Yoo Mi
  98. Tak Jae Hoon
  99. No Jeong Ee
  100. Kwon Nara

Stay with Kpoppost Instagram, Facebook, and Twitter for more Korean stars updates. And subscribe to Kpoppost Telegram channel for the latest stories and breaking news.

More to read about Kpop and Kdrama:

  • What We Learn from Gong Hyo Jin & Kevin Oh Dating: What Matters in a Marriage Relationship is NOT Age Gap, Then What?
  • 10 Female Kpop Idols with Impressive Cooking Skills We Should NOT Ignore
  • 10+ NEW Korean Dramas to Watch in April 2022
  • Do NOT Miss 3 FACTS about aespa Winter & Ningning OST Debut for “Our Blues” Korean Drama–Here’s the Release Date!
  • ‘A Business Proposal’ Actress Kim Sejeong to Star in New Drama ‘Today’s Webtoon’

Source: 1

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Tags: (G)I-DLEBrand Reputation Rankings 2022BTSEXOGirls’ GenerationIUKorean Star Brand Reputation RankingsLim Young WoongPark KoonRed VelvetSon Heung MinTWICEYoo Jae Suk
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Comments 1

  1. 💜 Autumn loves bts 💜 says:
    12 months ago

    Bts 💜✌️
    Taehyung 🐯
    Jimin 🐥
    Jungkook 🐇
    Suga 🐱
    Jin 🐹
    Rm 🐻
    J-hope 🐿
    Love you btsssssssssss 🐯🐥🐇🐱🐹🐻🐿
    I 💜 purpleeeeeeeeeeeee

    Taehyung and jimin are mineeeeeeee 🐯🐥💜

    💜 BTS ARMY FOREVER 💜

    Reply

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