TOP 50 Korean Advertisement Model Brand Reputation Rankings in December 2022

On December 22, the Korean Business Research Institute published December’s top advertisement models in Korea. So, read on for the top 50 Korean advertisement model brand reputation rankings in December 2022 below.

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Son Heung Min Tops the List of Korean Advertisement Model Brand Reputation Rankings in December 2022

The Korean Business Research Institute has collected and analyzed 41,239,922 advertisement model brand big data from November 22 to December 22, 2022. The list includes Korean actors, actresses, sports figures, entertainers, singers, and more. As a result, Korean football player Son Heung Min topped the list, followed by BTS, BLACKPINK, IU, and Lim Young Woong.

Right: Son Heung Min. Left top to bottom: BTS, BLACKPINK, Lim Young Woong, and IU.

The famous football player Song Heung Min ranked first with a brand reputation index of 5,142,589, marking a striking increase of 166.78 percent in his value since October. In the keyword analysis, the top-ranking phrases were “Hana Financial, CU, Lotteria.” Meanwhile, his top-ranking related terms were “effective, rising, progressing.” In the positivity-negativity analysis of Son Heung Min, the football player scored a positive rate of 89.20 percent.

Remained at No. 2, there was the Kpop boy group BTS with a brand reputation index score of 3.454.403, marking a 31,24 percent increase since October. On the contrary, the Kpop girl group BLACKPINK dropped to No. 3 with a value of 2.627.304.

Rose to No. 4 on the list, there was the nation’s sweetheart, IU, with a value of 2,314,615, marking an impressive increase of 57,30 percent this month. Finally, rounded out the top five, there was Korean trot singer Lim Young Woong with a brand reputation value of 2,070,304 this month.

Check out the full list of top advertisement models below.